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VOLUME 4 **** JULY 2013   
                        
ePerini Newsletter 
Taking public relations to new levels    
www.periniassociates.com
719.651.5943

What's Next in Business Development?
Perini

  

One of the services we offer is business development strategies.

In today's instant information world telling others  - customers, stakeholders, or even a global public - about your products and services is more important than ever to grow your business.

Most experts agree that with business development comes developing strategy, plans and agreements.  Also key is creating markets and materials and providing business, political and market intelligence.

But what's next for "BD"?

In the field of commerce it's important to look beyond the inbox of today's workload and create a "blue ocean" for success. 

If you haven't done so, I would recommend  you read "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". Authors W. Chan Kim and Renee Mauborgne outline a detailed process for creating a "blue ocean" or a new market space vs competing in an overcrowded "red ocean" in your  existing industry. 

In my view, this perspective makes sense and really is a cornerstone for what's next in business development.  The world is really flat!

Here are some other techniques I see being more important for penetrating markets:

 

 Read more


Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

 

Vino & Notes 2012 -- Jazz, WIne and Food -- Woodland Park, Colorado 
Vino & Notes 2012 -- Jazz, WIne and Food -- Woodland Park, Colorado
Creating Awareness For Local Business

One of our services is producing videos for clients to drive brand awareness.  
 
Here is a YouTube video we produced that was based on a wonderful nonprofit musical event. .
 
 More at our own YouTube channel.
Garden of PR

From Our Blog Archives
More businesses, event planners and advocacy leaders are participating in the "garden of public relations".

As these people navigate through the "weeds" and climate and plant hardiness zones of PR some very interesting results are coming to light.

 

  Read more

IN THIS ISSUE
Client Video
ePerini Available
Video Games
Tip of The Month
Your VIdeo Channel
"P" Pick
Research For You
Our Practices
Dun & Bradstreet - SAM
Clients. Interns
Two Way Street
ePerini Available Here
The latest copies of ePerini, monthly electronic newsletter, can be found at this link.  Click here.

What a great resource for public relations, marketing, social media - you name it!

A helpful resource we provide FREE to all our fans! Enjoy.

Past topics have included:
  • 12 FREE Tips to Promote Your Nonprofit
  • 5 Ideas to Re-connect
  • An Awkward Moment 
  • It's All About Content
  • Role of PR in Fundraising
  • Get Smart About QR Codes
  • Public Information Tools During a Crisis
  • Pricing Marketing Services 
Our Print Ads
Ute Country News

Ad Ute Feb 2013
Our newspaper ads create awareness and build our brand. 

We integrate paid advertising with other marketing tools to drive our business.  Want to learn more?

Our initial consult is FREE!. That one session will set you on the road to PR and marketing success. 

Email us for more info.  [email protected]

 

Video Games:  Will They Last?
To most people, history means looking to the past 
 
Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations, marketing, organizational communication and business development.

This "eperini Readview" references a polygon.com article relating to the history of video games.   Tell us about your first video game-mbp

"Video games aren't made to last. Video Game

The vast majority of floppy discs aren't readable by today's computers. Hardly a year goes by before another online game disconnects its servers, closing its doors to faithful players. Small teams of independent developers release their titles on digital marketplaces without any physical copies to accompany them.

In a digital age where data erodes faster than it can be stored, the collected creativity of thousands of developers could someday be lost for good - unless we find a way to preserve it.

To most people, history means looking to the past. But to the researchers and archivists at the International Center for the History of Electronic Games, history means opening their eyes to watch it unfold all around them.

They're analyzing. Researching. Taking it all in. They're recording it as they go. They're creating a library - half physical, half digital - to chronicle the ongoing evolution of video games.

The men and women of the ICHEG are hard at work. The process is anything but stable. But they're learning as they go, adapting with the project, going with the flow.

And it's a lot harder than they thought it would be..."

 Read more 

 

Trending Topics:  Digital Video
Continuing to be a hit 

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates as reported in ADWEEK earlier this year.

"Yet while Twitter and Facebook are among the most popular ways to find and watch videos, they'll only see a tiny sliver of those dollars since they don't house the content," according to the article written by Tim Peterson.

More interesting facts, as reported in ADWEEK, from this important trend in video for PR and marketing strategies....

"YouTube has become the de facto social [content management system] for content across all platforms. Other channels are distribution channels," said Alex Jacobs, vp, director of social media at Digitas San Francisco.

In a sample of more than 10,000 video brands posted to Facebook earlier this year, Socialbakers found that more than eight times as many were YouTube links as opposed to videos uploaded directly. Right now, Twitter and Facebook are mostly just pipes for YouTube videos-although that is changing.

Last year Twitter made it possible to watch videos within tweets. That led to partnerships with ESPN, Turner Broadcasting and The Weather Company to tweet game highlights or forecast clips featuring preroll ads from brands such as AT&T, Coke and Ford. "Content brands have the staying power [over distribution channels] because they have what consumers are seeking," said Jonathan Adams, iCrossing's svp of media, North America.

Meanwhile, per published reports, Facebook is planning to roll out pricey new video ad units this summer. That could create an uptick in the volume of videos marketers (especially film and TV studios) deliver to the platform. It's not hard to imagine Facebook aping Twitter's moves in order to make a frontal assault on YouTube. The site already houses tons of video content from the likes of Vevo, and Facebook almost certainly yearns for a chunk of the associated ad spending.

We believe in video marketing for our clients and have produced nearly 50 videos.  Market research shows that people are receptive to online video ads.  On average, people streaming video watch ads for 20 seconds with an average completion-rate of 87%, according to Nielsen.  Also, online video advertising has a higher recall than TV ads!

Here is our latest production.  We highly recommend that you consider video in building your brand.
Carmen -- A Tapas Grill & Bar in Woodland Park, Colorado
Carmen -- A Tapas Grill & Bar in Woodland Park, Colorado

 

Your Video Channel:  We Are On YouTube
25+ Videos 
 

Why video?

 

Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit.  Check out our videos on YouTube:  a great variety of videos that have added marketing boost to our clients.

 

Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.

 

Remember a video can help you have a face that folks can recognize and come to trust.

 

Please join our channel. 


P&A YouTube Channel

"P" Pick:
Mobile Apps Apps

 The number of apps is exploding, driven by a huge increase in the number of mobile devices - and people are using those apps all day long.

 
In other words, it looks like the push towards mobile apps shows no sign of letting up. It's working for customers, for companies, and - with some challenges - for advertisers.  Some key analysts believe that "Mobile will overtake fixed internet access" by 2014.


Key Research YOU Need to Know!
We take the time to find information that will support your business and/or non-profit.
               
90% of companies desire to hire military veterans for their ability to work under pressure and strong leadership skills.  Source:  Society for Human Resources Management (SHRM), Employer Survey 2010

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We still have room in our company portfolio.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

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Woodland Park, Colorado 80866

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