ePeriniMasthead2

VOLUME 4 **** JUNE 2013 
                                                                           
ePerini Newsletter         taking public relations to NEW levels

perini & associates

Visual Story Telling
Perini

  

Gone are the days when we were content to read the newspaper in the morning and watch the news on TV in the evening.

 

Now we want instant access to the news - and we want to see it as it happens. 

 

Visuals with a news story can increase views by as much a 9x!

 

Look today at the media covering the Black Forest Fire in Colorado, for example.

 

How has this changed news reporting and media relations?

 

Visual storytelling - media websites use images, infographics and video to expand the impact of the story. So should you. 

 

Newsrooms are under pressure - they are relying on outside sources for extra content. Take advantage of this opportunity by becoming a resource for the media.  Send in your video and still photos.

 

Read more


Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

 

Help The Needy
Help The Needy
Creating Awareness For Local Business


One of our services is producing videos for clients to drive brand awareness.  
 
Here is a YouTube video we produced that was based on a wonderful nonprofit that helps families in need.  You will likely cry when you view this short video.  Others have...
 
 More at our own YouTube channel.
website generic

From Our Blog Archives
Tips for an effective website

There were 20,340,000,000 web pages indexed as of November 2009, and 70,392,567 websites were indexed by Yahoo! as of August 2005. 

 

These are the most recent figures that I could find.

 

Every day, more sites get created. 

 

Basically, you could check for sites one day and then the next day check again and countless more sites could be up!

 

 Read more

IN THIS ISSUE
Client Video
ePerini Available
Marketing Strategies
Tip of The Month
PR in 2013
Your VIdeo Channel
"P" Pick
Research For You
Our Practices
Dun & Bradstreet - SAM
Clients. Interns
Two Way Street
ePerini Available Here
The latest copies of ePerini, monthly electronic newsletter, can be found at this link.  Click here.

What a great resource for public relations, marketing, social media - you name it!

A helpful resource we provide FREE to all our fans! Enjoy.

Past topics have included:
  • 12 FREE Tips to Promote Your Nonprofit
  • 5 Ideas to Re-connect
  • An Awkward Moment 
  • It's All About Content
  • Role of PR in Fundraising
  • Get Smart About QR Codes
  • Public Information Tools During a Crisis
  • Pricing Marketing Services 
Our Print Ads
Ute Country News

Ad Ute Feb 2013
Our newspaper ads create awareness and build our brand.  We integrate paid advertising with other marketing tools to drive our business.  Want to learn more?

Our initial consult is FREE!. That one session will set you on the road to PR and marketing success.  Email us for more info.  customerservice@periniassociates.com

 

Popular PR-Marketing Videos

Marketing Strategies That Work
When did you last take a marketing 101 course?
 

From the Small Business Administration.  This useful article, written by Caron Beesley, Community Moderator provides advice that we agree with and use with our clients.  Take a moment to read:

 

"When did you last take a marketing 101 course? 

 

Don't have enough time or perhaps you leave marketing up to others? 

 

Whatever the stage of your small business, a marketing plan can help ensure you are putting your customers at the front and center of your business. 

 

Likewise, an effective approach for its execution will ensure you satisfy your customers' needs while generating profits for your business.

 

So if marketing concepts are new to your or you just want to dust off your marketing hat, check out SBA's free online course - Marketing 101. Designed with the small business owner in mind, the course can help you understand the importance of marketing research, help you build a marketing plan and suggest strategies to help you go after your target market.

 

In a nutshell, here's what you need to know. (I've also included links to some articles that provide a deeper dive into some of the areas covered by the course):


 Read more   

 

10 Marketing Tips For A Garage or Yard Sale
Yard sales are known by many names

Yard sales are known by many names, including garage sales, boot sales, attic sales, porch sales, barn sales, junk sales, tag sales, moving sales, and the ever-popular rummage sale. They've been around for as long as people have been collecting clutter.

 

As with all events that involve currency changing hands, marketing and merchandising make a difference.

 

Goal

1. Make Money

2. Get rid of clutter 

 

Garage Sales Tips We Recommend

1.  Check the rules.  The last thing you want to do is drag all your stuff onto the lawn in front of your garage only to have a neighbor complain or someone from city code enforcement drop by. It's rare for a permit or license to be required, but it's possible. There are even neighborhoods where it's not allowed at all. Just one more reason not to live there, in my opinion!

 

2.  Don't go it alone.  There are a few things in life best done alone, but hosting a garage sale isn't one of them. The more people you involve and the more stuff you offer, the better the sale will be and the less you'll have to do. Go door to door and get the whole block involved.  You might even sell some of your items early!  Also, what a great way to meet your neighbors if you haven't done so already.

 

3. Check the weather and pick your spot. If you can, the yard's better than the garage - there's more light and space, people can see the wares clearly from the street, and the whole thing looks more festive and inviting. But check the weather: You don't want your stuff rained on, and inside or out, you'll have fewer shoppers if it's raining. Here are some great weather APPS.  Weekends are obviously best, and plan on starting early: You'll have bargain-seekers there at the crack of dawn.

 

Read more

 

So, What is PR in 2013
Watch this video to find out.


What is PR?
What is PR?

Your Video Channel:  We Are On YouTube
25+ Videos 
 

Why video?

 

Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit.  Check out our videos on YouTube:  a great variety of videos that have added marketing boost to our clients.

 

Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.

 

Remember a video can help you have a face that folks can recognize and come to trust.

 

Please join our channel. 


P&A YouTube Channel

"P" Pick:
IOS 7IOS7

 Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It's about offering up the right things, in the right place, right when you need them. 
 
It's about bringing order to complexity. And it's about making something that always seems to "just work." When you pick something up for the first time and already know how to do the things you want to do, that's simplicity.  Read more 

Key Research YOU Need to Know!
We take the time to find information that will support your business and/or non-profit.
                

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.
WebsiteBiker

 
www.periniassociates.com
CAT Tool

"Mr CAT"
Communications Assessment Tool
Here Now! 


Resources
Woodland Park Chamber
Library
Company News
TipsElevate!-WP png
Our Practices
More than 20!

By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services. Some of our major services include:  For more...

Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and SAM-System for Award Management.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
Clients! Interns!
Let's Talk
We are building our client list for 2013. 

We still have room in our company portfolio.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...

Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+1600 to date!).  Return often.

RSS feed available.

You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222>  feed.   For more...

About Us
We are a great group of creative experts who will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866

Join Our Mailing List