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You Need to Optimize Your News
Don't use a one-size-fits-all approach when sharing news on social media. Below are excellent tips that we also use for our clients. The different features and formats of each social network create unique expectations and forms for content. Rather than cut and paste, tell the same story in platform-specific ways to generate the best results on each network. FacebookFacebook is a storytelling medium. To drive the most engagement, connect with readers. This could be by making them laugh, teaching them something new or giving them a sense of brand ownership. Facebook has had a growing emphasis on visuals. Include both text and pictures in your posts. High-resolution pictures of your products and services, team members or your customers can all can be effective in engaging readers. Read more
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels
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 | Global Music Project: Dakota Ridge High School
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Creating Awareness For Local Business
One of our services is producing videos for clients to drive brand awareness.
Here is a YouTube video we produced that was based on a wonderful musician who hosts concerts at local schools with proceeds going to the musical program. Meet Louis Colaiannia.
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From Our Blog Archives
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car. Going at public relations can be very similar for those not schooled in the art and science of PR. Wanting to add every new practice into the PR "arsenal" without determining what the destination or return on investment might be is foolhardy and will prove expensive. Read more
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