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| ePerini Newsletter taking public relations to NEW levels |
perini & associates
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Tips For Keeping YOU Alive!
Well, it's March after all. A great time for a reminder to let you know that I care about you as a business owner, nonprofit leader or special event coordinator. We all need to remain healthy and ALIVE, don't you think? Here are some great tips from the Business News Daily to keeping you alive. - Set a schedule as if you were going to a regular job.
- Plan out your day in the morning.
- Be clear with yourself about your top priorities and focus on the ones that are going to bring in business .
- Initially, focus on marketing your business , don't spend all of your time on administration.
- Keep reassessing your goals and don't let things get away from you.
- Get help. Don't do it all yourself.
- Have a social support network made up of friends, family and other business owners .
- Don't sacrifice relationships for your business.
- Get up early and go for a walk.
- Eat properly and not at your desk.
- Drink lots of water.
Now, have a great Spring!
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels
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*Client Video*
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Cowbells: Rustic and...
Creating Awareness For Local Business
One of our services is producing videos for clients to drive brand awareness.
Here is a YouTube video we produced that was based on a wonderful retail shop that had undergone a new interior design.
The video was very successful with positive feedback from viewers who came to become fans of this business.
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From Our Blog Archives
In sports, if one is smart, warming up is the right course of action. A lot of stretching, strides, jumping up and down. Adding pushups and sit ups keeps the routine fresh. All this physical activity with the goal of reducing injury during aerobic activity. Makes sense, right? Read more
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- Role of PR in Fundraising
- Public Information Tools During a Crisis
- Pricing Marketing Services
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Our Print Ads
Ute Country News
Our newspaper ads create awareness and build our brand. We integrate paid advertising with other marketing tools to drive our business. Want to learn more?
Our initial consult is FREE!. That one session will set you on the road to PR and marketing success. Email us for more info. customerservice@periniassociates.com
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Popular YouTube PR Videos
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The Industry Struggles to Measure Your TV Viewing
Those numbers can present a much different picture
 NEW YORK (AP) - Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.
And every week, that list gets less and less meaningful.
With DVRs, video on demand, game consoles and streaming services, tablets and smartphones, the way people watch television is changing and the industry is struggling to keep on top of it all. Even the idea of "watching television" is in flux. Are you "watching TV" when you stream an episode of "Downton Abbey" on a tablet?
Nielsen, which has long had a virtual monopoly on the audience statistics that drive a multi-billion dollar industry, last week took an important step toward accounting for some of the changes. Starting in September, Nielsen will begin measuring viewership through broadband devices like game consoles for the first time. Right now those numbers go uncounted.
"The ratings are a very one-dimensional look at what is happening," said Alan Wurtzel, top research executive at NBC Universal, "and we now live in a very multi-dimensional world."
Nielsen's weekly rankings count people who watch a broadcast TV show live or on their DVRs that same day through midnight on the West Coast. To be sure, this is still how most people watch television. CBS didn't need anything other than live numbers to know that its new reality show "The Job" was a flop, and canceled it a week ago after two episodes.
Read more
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Digital Marketing For Small Business
Source: North East Canvas Products Association presentation
This is a good reference for small business owners. As a small business, deciding which online marketing channels to focus on can be a challenge. We know, as we work with small business owners each day. This presentation, conducted for the North East Canvas Products Association, discusses the various forms of online marketing available to small business, to help focus efforts to where marketing dollars can have the most impact for the company. We found the information easy to understand. Hope you do also. Click here |
How To Write A Marketing Plan
In 5 Steps!
Are you preparing a marketing plan? This video from amescreative.com explains the importance of this important document. We help businesses and nonprofits hit their targets by starting with a solid marketing plan; a road-map to success.  | Marketing Plans
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Your Video Channel: We Are On YouTube
20+ Videos
Why video?
Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit. Check out our videos on YouTube. A great variety of videos that have added marketing boost to our clients.
Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.
Remember a video can help you have a face that folks can recognize and come to trust.
Please join our channel.
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"P" Pick: 
Since the first tweet in July 2006, Twitter has come a very long way.
It took Twitter more than three years, according to Shea Bennett, All Twitter, for the billionth tweet to be published on the network - now, that many tweets are submitted every 2-3 days by more than 140 million active users (growing at an astonishing million new accounts per day) across all age groups and demographics in nearly every major country around the world.
This info-graphic takes a look at some key Twitter facts and figures. Impressive, we think, and why Twitter is our "P" Pick this month. Follow us on Twitter: @periniassociate
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Key Research YOU Need to Know!We take the time to find information that will support your business and/or non-profit.
49% - Hard Economic Times for Young Adults: Many young adults have felt the impact of the recession and the economy's sluggish recovery in tangible ways. Just under half (49%) of adults ages 18 to 34 say that because of economic conditions over the past few years, they have taken a job they didn't want in order to pay the bills. More than a third (35%) say they have gone back to school because of the bad economy. And, one-in-four (24%) say they have taken an unpaid job to gain work experience. Read more
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"Mr CAT"
Communications Assessment Tool
Here Now!
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and SAM-System for Award Management. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2013. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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