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VOLUME 4                                   Lent                JANUARY 2013
ePerini Newsletter         taking public relations to NEW levels

perini & associates

Text Messaging Has Turned 20!
Perini

  


The first SMS or text message was sent with a Christmas greeting in 1992, according to this USA TODAY report. 

Unbelievable that it has been more than 20 years! 

I know that there was a world before text messaging -- hard to believe now as it is so integrated into our business and personal lives.

 It is the easiest and quickest way of communicating. Not just that, it also saves a lot of cash that would have been spent on calls.

But text messages do much more than just communicating your message. They also convey emotions.  Simple symbols can add more feeling to an SMS than a hundred words. Here are several quick texting symbols to be mindful of:

o:-) Angel smiley
:-ll   Angry
:-*   Kiss
:-D  Laughing
:-,   Hmmmm...,smirking

We would like to know how you use text messaging.  So, please comment.  DON'T TEXT AND DRIVE!!

 

Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

 

Client Video
Creating Awareness For Local Business

One of our services is producing videos for clients.  
 
Here is a YouTube video we produced that was based on a musical performance by Louis Colaiannia.  
 
The video was successful with positive feedback from viewers who came to become fans of Louis. 
 
 More at our own YouTube channel.
Diversity

From the Archives
IN THIS ISSUE
Client Video
ePerini Available
Business Plan
Tip of The Month
Your VIdeo Channel
"P" Pick
Research For You
Our Practices
Dun & Bradstreet - SAM
Clients. Interns
Two Way Street
ePerini Available Here
The latest copies of ePerini, monthly electronic newsletter, can be found at this link.  Click here.

What a great resource for public relations, marketing, social media - you name it!

A helpful resource we provide FREE to all our fans! Enjoy.

Past topics have included:
  • 12 FREE Tips to Promote Your Nonprofit
  • 5 Ideas to Re-connect
  • An Awkward Moment 
  • It's All About Content
  • Role of PR in Fundraising
  •  Get Smart About QR Codes
  • Public Information Tools During a Crisis
  • Pricing Marketing Services 
Our Print Ads
Mountain Jackpot
Advertising Company 1
Our newspaper ads create awareness and build our brand. 

Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits. 

Plus, our initial consult is FREE!. That one session will set you on the road to PR and marketing success.  email us for more info.  customerservice@periniassociates.com

 

 

Popular YouTube Videos



How To Write A Business Plan
Contact Us As We Can Assist You

Are you preparing a business plan?  This new video from the Small Business Administration explains the importance of this living document.  Read more.

How to Write a Business Plan
How to Write a Business Plan

Top Ads
Picks From Adweek #2

Adweek recently became another magazine that moved content to a tablet edition to respond to changing habits of readers. 

One great feature we like is the "Top 10 Ads of the Week".   Go to our website to review the ads we like the best.  Our criteria:  Creative style.  Messaging.  Lasting Impression.  Have an ad you like?  Send us a link.

Here is just one example of what we like.

'Mammoth??? Modern Insulation' TVC -- Nikolai
'Mammoth??? Modern Insulation' TVC -- Nikolai

Your Video Channel:  We Are On YouTube
20+ Videos 
 

Why video?

 

Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit.  Check out our videos on YouTube.  A great variety of videos that have added marketing boost to our clients.

 

Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.

 

Remember a video can help you have a face that folks can recognize and come to trust.

 

Please join our channel.


P&A YouTube Channel

"P" Pick: 

 

SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

 
SlideShare was recently voted amongst the World's Top 10 tools for education & elearning.
In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world's leading social media websites. SlideShare was one of them.  

 


Key Research YOU Need to Know!
We take the time to find information that will support your business and/or non-profit.
 
Real Time Charitable Giving: Using Texts to Make Contributions. The first in-depth survey of mobile donors, focusing on individuals who sent a contribution to the Haiti earthquake relief effort by text message, finds that a sizable majority of donors acted in response to images they saw on television and did minimal background research. The survey explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions. Read more. 

WebsiteBiker 
www.periniassociates.com
CAT Tool
"Mr CAT"
Communications Assessment Tool
Here Now!  
Resources
Woodland Park Chamber
Library
Company News
TipsElevate!-WP png
Our Practices
More than 20!

By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services. Some of our major services include:  For more...

Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and SAM-System for Award Management.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
Clients! Interns!
Let's Talk
We are building our client list for 2013. 

We still have room in our company portfolio.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...

Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+1600 to date!).  Return often.

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About Us
We are a great group of creative experts who will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866

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