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VOLUME 3  DECEMBER 2012 |
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| ePerini Newsletter taking public relations to NEW levels |
perini & associates
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The World Did Not End Yesterday
With December 21st next week, I thought I had better distribute this issue now. I mean, if you believe the Mayan calendar the world is to end on December 21, 2012. Well, we can all rest easy now as NASA as released a video titled, "Why the World Didn't End Yesterday."  | | ScienceCasts: Why the World Didn't End Yesterday |
So, with this conclusion I want to say thanks for staying with us during 2012 and we will see you back here in 2013 with more news and information that you can use with regards to public relations and marketing. But, one last question: If the world was to end what would you do? I would be interested in your responses now that I will be here to read them!
Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
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Behind The Scenes, The Most Interesting Man in Woodland Park, Chapter 2
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Client Video
Creating Awareness For Local Business
One of our services is producing videos for clients.
Here is a YouTube video we produced that was based on the out-takes from a sponsored Park State Bank & Trust promotional TV campaign to attract visitors to Woodland Park, CO.
The campaign was successful with positive feedback from viewers who came to the community
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- Role of PR in Fundraising
- Public Information Tools During a Crisis
- Pricing Marketing Services
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Our Print Ads
Mountain Jackpot
Our newspaper ads create awareness and build our brand.
Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits.
Plus, our initial consult is FREE!. That one session will set you on the road to PR and marketing success. email us for more info. customerservice@periniassociates.com
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Holiday Ads Worth Watching
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Advantages of Advertising in Community Newspapers
A Variety of Benefits Exist
Community newspapers are publications that typically provide local news and information on a weekly basis. Many are free while other publications have a small subscription rate or a single copy price. They may arrive at your home via postal mail, newspaper carrier or be available on racks at businesses. In my experience, community papers offer a variety of benefits for advertisers, especially for small businesses that have or wish to establish a strong presence in the local community. Here are 5 great reasons: 1. Reach: Community newspapers allow you to reach a vast number of potential customers. According to the Association of Free Community Newspapers (AFCN), the total circulation of community newspapers in the U.S. has reached more than 100 million as of 2010. This means that roughly one in three Americans receives a community paper, more than twice the amount of all paid newspapers combined. 2. Growth: Daily newspapers have seen their circulation drop drastically over the past several years, as younger people have turned to the internet and television for news and information. In contrast, the community newspaper industry with publication dates from weekly, monthly to quarterly continues to grow. Did I say, FREE? The AFCN reports that free community newspapers are a $4 billion business as of 2010. 3. Target Marketing: The different types of community papers allow you to target specific market segments. For example, an alternative newspaper may specialize in news stories about the environment, so if you are selling a "green" product, you'll be able to reach readers who may have a strong interest. If you operate a bar or eatery, an entertainment weekly paper could make for a good advertising choice. Read more. |
Top Ads
Picks From Adweek #1
Adweek recently became another magazine that moved content to a tablet edition to respond to changing habits of readers.
One great feature we like is the "Top 10 Ads of the Week". Go to our website to review the ads we like the best. Our criteria: Creative style. Messaging. Lasting Impression. Have an ad you like? Send us a link.
Here is just one example of what we like. | | Explore the ocean with Google Maps |
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Your Video Channel: We Are On YouTube
20+ Videos
Why video?
Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit. Check out our videos on YouTube. A great variety of videos that have added marketing boost to our clients.
Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.
Remember a video can help you have a face that folks can recognize and come to trust.
Please join our channel.
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"P" Pick:
Top Ten New Gadgets for 2013 
If the world stays as it is, then 2013 is going to be a year for new trends, gadgets and some really amazing gizmos that will easily overshadow the PCs and Macs.
With so many technological gadgets in the market, everyone seems to be a techie and when shopping for gifts then you have to know the latest and hottest trends in the market. Here are a few new technology gadgets you can add to your gift list:
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Key Research YOU Need to Know!We take the time to find information that will support your business and/or non-profit.
Military service is difficult, demanding and dangerous. But returning to civilian life also poses challenges for the men and women who have served in the armed forces, according to a recent Pew Research Center survey of 1,853 veterans. More than seven-in-ten veterans report having had an easy time readjusting to civilian life, but nearly a quarter say re-entry was difficult for them -- a figure that swells to 44% among veterans who served in the ten years since Sept. 11, 2001. Read more.
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and SAM-System for Award Management. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2013. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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