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VOLUME 3  NOVEMBER 2012 |
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| ePerini Newsletter taking public relations to NEW levels |
perini & associates
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Giving Thanks To YOU!
With Thanksgiving just around the corner, I would like to express my sincere appreciation for all of you. Nearly 1,600 continue to subscribe to "ePerini". We are always looking to find useful news, information and tips relating to PR/Marketing so please send us your ideas.
You may use: customerservice@periniassociates.com.
I am grateful that our team
can now:
1. Harvest data that leads to business value.
2. Prove our impact by combing creativity with the science of numbers.
3. Teaming together. The Pilgrims survived because they collaborated with Native Americans. Businesses, with the assistance of a marketing coach, can team now with winning results for all.
4. Use online consumer behaviors to enhance offline marketing initiatives.
Best wishes for a great Thanksgiving break! Enjoy the company of your family and friends. We plan to here! Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
 | | 31st Symphony Above The Clouds -- Woodland Park, Colorado |
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Client Video
Creating Awareness For Local Business
One of our services is producing videos for clients.
Here is a YouTube video that we produced for the Ute Pass Symphony Guild, to attract the public to the Symphony Above The Clouds in Woodland Park, CO.
The video shows highlights and comments about this long-stranding community event.
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- So, You Want to Plan a Special Event
- Role of PR in Fundraising
- Public Information Tools During a Crisis
- Pricing Marketing Services
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Latest Print Ad
Mountain Jackpot
Our newspaper ads create awareness and build our brand.
Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits. Call us for more info.
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An Awkward Moment For This Olympic Sponsor
Don't Get Wet!
Sponsorship for Olympic athletes usually helps both the Olympian and the company sponsoring them, according to Maggie Hendricks, Yahoo Sports. "The Olympian gets money to train and live, and the sponsor gains valuable exposure," she writes. 
However, in the case of bronze medal-winning UK diver Tom Daley and the company "British Gas," the brain trust behind this sponsorship could have benefited from checking out placement of the logo on his swimsuit. Tell me if you agree or not. If you are looking for sponsorships, call us as we won't get you all wet with our decisions. |
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Your Video Channel: We Are On YouTube
20+ Videos
Why video?
Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit. Check out our videos on YouTube. A great variety of videos that have added marketing boost to our clients.
Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.
Remember a video can help you have a face that folks can recognize and come to trust.
Please join our channel.
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Media Explosion: Why Our Messages Keep Getting Lost
You Never Get a Second Chance
We live in an over communicated society. As a result, communication for a business, nonprofit or organization is most difficult and should not be left to the untrained or weak.
There is television. Commercial, cable, and satellite.
There is radio. AM, FM, Internet and satellite.
There is social media. Facebook. Youtube. Twitter. Pinterest.
There's outdoor. Posters and billboards. And of course, buses, trucks, airplanes, streetcars, subways and taxi cabs.
There are newspapers. Morning, evening, daily, weekly and electronic.
There are magazines. Mass magazines, daily weekly, class magazines, enthusiast magazines, business magazines, gossip and trade. Yes, many titles can be found in electronic form.
Even the human body has become a walking billboard for Adidas, Gucci, Benetton and Gloria Vanderbilt among others.
Please comment with your list of the channels for communication.
Communication is a tough business where mistakes are costly. All this to remind you that you are often better off if communication doesn't take place. At least until your business, nonprofit or organization is ready to position for the long term.
Remember, the wise saying, "You never get a second chance to make a first impression."
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"P" Pick:
Surface 
From touch to type, office to living room, from your screen to the big screen, you can see more, share more and do more with Surface.
A feat of engineering and a work of art. Surface includes an integrated kickstand. The tablet is very thin yet features a full-size USB port, microSD card slot and HD video out port. We think this new product will make a run on Apple and the iPad.
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Research For Your Organization, Special Event Or Issue AdvocacyWe take the time to find information that will support your business and/or non-profit.
The Rising Age Gap in Economic Well-Being. Older adults have made dramatic gains relative to younger adults in their economic well-being during the past quarter century, according to a new Pew Research Center analysis of government data. While people generally accumulate wealth as they age, the current gap is unprecedented in the 25 years that the Census Bureau has been collecting wealth data. In 1984, the age-based wealth gap had been 10:1. By 2009, it had ballooned to 47:1. Read more.
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2013. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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