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VOLUME 3  OCTOBER 2012 |
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| ePerini Newsletter taking public relations to NEW levels |
perini & associates
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Low Cost Ways to Promote Your Business, Part 1
I often get asked:
"What is the best way to promote my business when money is tight?"
"How can I get the word out about my business in the most affordable way?"
No doubt, promoting a small business is a constant challenge. Here are some ideas great for both a new business or for a business that has been around for years without breaking the bank.
1. Get your website up now! If you can't afford to have someone custom design the site, put your site up using Template Monster or TemplateRover. Both provide templates and tools that make it easy to create a basic website.
2. Set up a free listing for your business in search engine local directories. You can do this at Google Places, Yahoo. Yelp and city search, for example.
3. Ask for leads. Contact the local chamber of commerce, nonprofit organizations, schools and even other businesses who may need your products and/or services.
Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
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Client Video
Creating Awareness For Local Business
One of our services is producing videos for clients.
Here is a YouTube video that we produced for Paradise @ Pike's Peak, an exciting development for new homes in Woodland Park, CO.
The purpose of the video was to show potential home buyers about the features of this one-of-a-kind development.
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- So, You Want to Plan a Special Event
- Role of PR in Fundraising
- Public Information Tools During a Crisis
- Pricing Marketing Services
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Latest Print Ad
Mountain Jackpot
Our newspaper ads create awareness and build our brand.
Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits. Call us for more info.
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Why Some Brands Are More Successful
Remember, These Key Factors
Ever wonder why some brands are more successful than others? It really isn't all that difficult to understand. What separates the successful brands like, Apple, Ford, Levi,Coca-Cola, Target, USAF, Denver Broncos - I could go on - is the fact that the all have a strategy for public relations and marketing backed by commitment from leadership and supported through resourcing in both people and dollars for development and production of collateral materials (ads, giveaways, TV commercials, sponsorships, and the like). Remember, a brand is the sum total of the experience your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with potential customers and current customers. Your company's brand is, in many ways, "its personality," according to crowdSPRING, the world's #1 marketplace for entrepreneurs, small business, Brands, no profits and agencies. In my view, what separates the world's top brands from you as a small business, startup and local nonprofit is these factors: 1. Leadership committment. The vision backed by the authority to conduct a branding campaign. 2. Resources to meet the marketing strategy. Already mentioned but key. Yes, you can do things for "FREE" but not all things that will drive your brand forward. 3. Being able to differentiate from like competitors. In other words, think and thus act differently. 4. Collaborate with like businesses. For example, if there are eight tasting rooms for wine in a community, and there is in Woodland Park, CO, then a smart brand recognizes that they are part of a "ecosystem" that surrounds those products and services. In this case, Colorado wines. Working together to combine creativity and expertise will broaden the appeal of the brand and bring more consumers which will drive business for all. I am not saying that collaboration will be easy. It is hard work to find the proper "mix" to ensure the individuality of each business is secure. Back to crowdSpring for an example on how Levi's collaboration with Water.org highlighted water conversation efforts. Want a strong brand? Then use these tips to get started. Call us if you need assistance. |
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Your Video Channel: We Are On YouTube
20+ Videos
Why video?
Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit. Check out our videos on YouTube. A great variety of videos that have added marketing boost to our clients.
Our videos are short, have a call to action, combine video and still images and we always make sure that others know how to find you. Finally, we distribute our videos in every way possible.
Remember a video can help you have a face that folks can recognize and come to trust.
Please join our channel.
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Why Should A Business Advertise
Many people postpone buying decisions
I often have clients that only want to use marketing and promotional tools that are FREE! Well, that's great for some activities and events to gain awareness and attendance, but cannot always be counted on as the major method for moving target audiences. So, what is the role of advertising? The easy answer, according to The Media Center, is that "advertising helps sell a product or service." Beyond that, advertising can reinforce a company's marketing efforts by providing information to customers and the marketplace while creating and enhancing a company's identity and image. Here is a list of marketing, information and identify/image reasons to consider: Read more. |
"P" Pick:
Your Right To Vote 
Many call voting a "sacred right," and it is one of the most important parts of our political system, a part that goes back to our earliest days as a nation.
When he left the Constitutional Convention in 1787, Ben Franklin is said to have told a local citizen that the founders had given the nation a Republic, if we could keep it.
By that, Franklin meant that as Americans it is our duty to keep up on what is going on politically, that we should arrive at an informed, logical position about what political ideas we support, and finally that we should be sure and vote our conscience on Election Day.
We live in a democracy and that means we have a say in who runs the country. So, get out and vote! Your vote really does make a difference!
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Research For Your Organization, Special Event Or Issue AdvocacyWe take the time to find information that will support your business and/or non-profit.
The Generation Gap and the 2012 Election. In recent national elections, generation has mattered more than it has in decades. Younger people have voted substantially more Democratic in each election since 2004, while older voters have cast more ballots for Republican candidates in each election since 2006. This continues to be true as voters look ahead toward the 2012 general election. Read more.
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2013. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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