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May 27, 2015

           Volume 17 - Number 21

      
Streamlining the Business of Commercial Real Estate
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YouConnect© is a Web-based Appraisal and Vendor Management solution enabling financial institutions to automate and streamline their process, while satisfying federal and state examination and auditing requirements.
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No. 1 Selling Comp
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DataComp© is the No. 1 In-house Commercial Comparable Management Software on the market today made by and for commercial real estate appraisers.
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New Edge 2011

 

EDGE© is a simple to use, but powerful report writing solution. A stand-alone application that integrates seamlessly with Word, Excel and DataComp©. 

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Manager© is our cloud-based commercial appraisal workflow application that can be accessed from any browser, Windows, Mac or cell phone. 

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Check Out Our Sister Publication...
TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)

Brenda Dohring Hicks

 

Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry.


Looking for Pain

 

You know this already. People resist most any new program, process and of course the big daddy of them all, new technology that they didn't propose. And it makes so much sense. People are in the positions of authority and leadership that they are in, because they think for themselves. If they don't have any pain associated with what THEY are doing, it's unlikely that even a highly productive associate can easily get their buy-in. "Better" is rarely enough. An associate has to show that the idea and implementation has to relieve a considerable amount of pain, and that pain isn't a nagging associate - even a super skilled one with the organization's best interest at heart. If the person who wants to do things better doesn't have total budget control...and let's face it there's always more than one person in control of any budget, then the associate must (note I didn't say "should",) must employ the classic 'find the pain' argument. It's a skill everyone should attempt to learn. There are many levels of pain that will work. But trust me, if you're only talking discomfort, you can't get what needs to be done. Anyone without sufficient pain will opt to keep things the way they are a little longer or worse yet, protect their "system" at all costs because they know how it works. It's really that simple.

 

It's important to understand and appreciate that the success of anything new requires involvement and leadership from someone that initially isn't all that interested. You KNOW that you've got a great new process or software that will work and work much, much better than the way things are, but that won't matter if you can't "buy" the person off...just kidding. The way to get something done is to find the motivating pain of the person who needs to approve it, and to do that you need to be great at asking questions so the person discovers his or her pain. You have to let them discover that you are in pain. Heck, the whole department or company is in pain, and that pain is their responsibility to solve. That's what they do. They solve problems. But because they prefer to solve problems THEY see, your job is to help them discover and then solve. Their pain will likely not be related to your real operational pain, because they don't do what you do

  

You might want to visualize the process of uncovering pain as a funnel with the widest part - Technical Pain - at the top, as it is the largest and the easiest to recognize. Moving down lower into the funnel is - Financial Impact - which is still fairly easy to identify and quantify. And last - Emotional Pain - which, in business, people feel more comfortable referring to as Personal Interest. This is the narrowest part of the funnel, illustrating that there's not much of it and it's hard to uncover. But trust me, if you leave this part out you'll be swirling much longer in the other two areas. 

Now, I'm going to throw this up for you to consider. While I like the visualization of what I just laid out, it's not the most efficient way to go about things. Quite the contrary. If you're really smart you'll get good at working on the emotional end of the decision - the real motivation pain and then the rest is much, much easier. It's just that most people don't have the sales training or they think they don't have the time or the guts to work on the emotional side. So I'll challenge you to think about this. Let's say you get your idea, process or new software approved. Bumps in the road start to occur, as they always will, and people start rumbling. Witness how supporting the person is who didn't get personally/emotionally involved. Think how different things might be, and how secure you'd feel if you had all the confidence in the world that the leader who helped get this approved felt it was his or her idea as much as yours.

 

So do yourself a favor, try hard to move through the intellectual side of things. Address the technical and intellectual issues of course, but remember when YOU help someone discover their pain, they trust and believe in you, and isn't that a much better position to be in? You instantly become their "doctor" and you didn't have to spend hundreds of thousands of dollars on medical school.

 

I welcome your feedback through email.
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