While you may not be the principal or owner who really cares about the performance or ranking of the web site, there are important things for you to consider, think about and maybe apply to how you approach business and customer service. Google is always looking for ways to tweak and improve its algorithm to provide users with the BEST search results. Its part of what makes them great and has allowed them to grow to a place of dominance with a workforce that is loyal and enthused. Hmmm. Sounds like good aspirations. Change, even for the better has fallout. It's really hard to have existing business and clients who are used to doing things smoothly to then have disruption. And all change requires disruption. A guest speaker I heard last week said, "it's' like sticking your hand inside a fan belt while leaving the engine running to make a fix, because you don't want to stop the engine from running." Change doesn't happen without having some negative impact, even if it's short-lived and makes way for progress and a much better experience. The old saying, "You have to break some eggs" rings true here. In the case of Google, this update like others isn't meant to punish anyone. It's designed to reward those businesses who have well designed, easy to use, mobile friendly websites. How can you really argue with that?