While getting a haircut, a woman walked in and asked the stylist if he could give her a haircut that would "rejuvenate her soul." I thought that was asking a lot since it was only a haircut, or maybe even a color. How often do we have exaggerated and unrealistic expectations? I believe the combo of consumerism and technology have created our insatiable appetite for options, 30 different types of tomato sauces, hundreds of cars to choose from and a seemingly endless supply of beauty products.

Our retail stores are the size of small airports providing a cornucopia of options. I think this behavior flows into all aspects of our life including dating. Popular sites include: PlentyofFish.com, Match.com or demographic specific sites like BlackPeopleMeet.com, ChristianMingle.com or ProfessionalSinglesOver40.com. Your choices may be provided for you based only on proximity with gotinder.com.

The sites are indeed helpful to meet available people, but the immediate evaluation of a person's persona by using your index finger to thumb through a large database of pictures and bios diminishes the value of each one. You're always on the look for something better. Not pausing enough to determine the true "value" of individuals. Some are cynical about the entire dating process like Larry David, the producer of Seinfeld, "a date is an experience you have with another person that makes you appreciate being alone." I think there is nothing wrong with having choices, but the problem is it often leads to anxiety, analysis paralysis and a chronic (unconscious) expectation of - "what's the next better thing?"

So how does one choose the best product or service whether it be a date, car or commercial appraisal software? I believe the following suggestions best summarize a pragmatic methodology to choose the best and be happy with your choice long-term.

• Get referrals, they are often the best source of solid decisions.
• Don't be a tire kicker. Decide to purchase something or don't.
• Ask yourself if the product or service addresses your top concern not every concern.
• Don't over think it. Ruminating only leads to circular logic and ultimately buyer despair.
• Throw perfectionism to the curb, no product or service is perfect, but demand the best quality.
• Feel good about your purchase, stop looking at alternatives post-purchase. Have no regrets.

When it comes to commercial appraisal-specific software solutions, there are only a handful of products currently on the market. Many firms that serve our vertical market have come and gone throughout the years due to not recognizing the true cost of development and maintenance of a commercial product. Unlike Amazon, there is no reliable source of reviews with a five star rating system. It generally comes down to talking to your peers and their experiences with various software products and through conversations with the software providers' sales staff. In the end it comes down to trust. Our tagline on our website realwired.com is "Trust is the new currency"; a saying that we take seriously.

No product or service is going to meet every expectation, all the time and forever. As commercial appraisers, our analytical mind sometimes trips up our decision-making process. We end up not investing in any productivity tools or the worse sin of all, purchasing products and never using them. As in dating, ask lots of questions, listen hard, determine if there is a fit, perhaps confer with others, and then make a decision. Buy it or don't buy it, but don't wring your hands over it. Be decisive and then patient with its implementation. No haircut is ever going to "rejuvenate your soul," but a good haircut can make you look much better than none at all.