(636) 343-1211                                                                    September 2014
In This Issue
Solutions and Good Feelings
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What do customers really want?


     I had a chance to attend the ASA - Subcontractors Association - meeting last night.  The speakers on the panel were all property managers, and they were discussing their work forecast (it's good, by the way) and the best way to sell to them (one tip: don't just "pop by").   
     But the best remark of the night came when one property manager was asked about how to present a particular product for use in her properties.  Her response?  "I don't care which manufacturer it is, I just want the lights to come on.  I just want the door to shut."
     I appreciated her candor, and it reminded me of what one of mentors always said, "What do customers want? They want solutions to their problems, and good feelings."   
     We've all in sales, even if we don't like to admit it.  And we're all selling all the time, even if it may seem like we're just running from project to project.  It is easy to get caught up in the minutia of the project and forget that, at the end of the day, our main job is to solve our customer's problems and make them feel good about working with us.  If we can do that, we've made great strides toward selling that next project.
      Aschinger Electric has been providing solutions that customers can feel good about throughout St. Louis since the company came into existence.  Our mission is to create lifetime customers, and we do this by understanding that your experience with us today will determine whether you want to work with us tomorrow.  Our list of repeat customers is evidence that this philosophy works.
Emily Martin
Aschinger Electric


Aschinger welcomes Nick Katz

      Aschinger Electric is growing!  Nick Katz joined our team as an Estimator and Project Manager in July.  Nick's education as an Engineer along with his field experience as an electrician make Nick a valuable member of our team.  Nick is working to grow our controls and gas detection market presence, along with commercial and industrial electrical construction and service.  He can be reached at nkatz@aschinger.com.  Help us welcome Nick to Aschinger!