|We have talked about the importance of writing a Case for Support as you begin your church's campaign planning process. It is a valuable document for outlining the vision, mission and strategy that will guide your campaign.
In this issue, we give you 7 ways a Case for Support can be used, and we answer many of the common questions we receive about planning and executing campaigns.
7 ways to use a Case for Support
A crucial campaign planning tool
A carefully conceived and well-developed statement of your church's vision and campaign needs will assure that you:
- Secure agreement, understanding and commitment among your church leadership. This approach helps create total dedication to the cause and a precise focus on the church's objectives and goals.
- Develop a direction and a defined strategy for how to most effectively present your mission and your case to the church's members and friends.
- Inform leaders and volunteers of your ministry and your dreams. You also demonstrate how the success of the endeavor will work to the immense benefit of those your serve.
- Enlist new leaders - in sufficient numbers and at the proper levels to reach your goals.
- Have an early working document and cultivation piece for prospective campaign leadership and major donor gifts.
- Provide a document that helps others endorse and share the leadership's vision.
- Create a guide for the writing of subsequent publications, such as a brochure, fact sheets, newsletter articles and even videotaped presentations.
To learn more about writing a Case for Support, please read our blog post.
Answers to commonly asked campaign questions
CCS is here to help
What results can we expect from our campaign? Should we include a mission component? When should we call CCS? For answers to these questions and more, read our blog post Answers to Your Capital Campaign Questions.