Church Campaign Services
Issue: #7June 2013 
In This Issue
3 methods of securing campaign gifts
What motivates people to give?
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Happy June!

Often churches believe that once they ask for support of their campaign, the gifts will come pouring in. The reality is a successful campaign takes planning and hard work.


In this issue, you can learn how to utilize the three main methods of securing financial pledges and gifts for your capital campaign, as well as gain a better understanding of why people give. 

3 methods of securing campaign gifts
Which should you utilize?

You have selected your capital campaign leaders and committees, written your Case for Support, and now you're ready to start taking pledges and gifts. What's the best way to approach the members of your congregation?


Method 1 - Every Member Visitation

With this method, you make personal contact with each member of your congregation at home, or even at work. Volunteers are recruited and trained to make these personal visits.


Strengths: Face-to-face interaction, builds relationships, typically raises more funds, and there is less need for follow-up. Limitations: Recruiting and properly training enough volunteers.


Method 2 - Small Group Gatherings

This method relies on members attending a gathering in another member's home. These meetings can also take place at the church if it is more conveniently located. Volunteers are trained and lead the gatherings.


Strengths: Group discussion among members, stronger fellowship, and fewer volunteers are needed. Limitations: More coordination and planning, reaches only members who attend, and more follow-up.


Method 3 - Celebration Sunday

This method focuses on asking for a commitment to the campaign during Sunday worship. The goal is to promote a large attendance at the worship service.


Strengths: Puts the commitment in the context of worship and requires less planning and training. Limitations: Offers no dialogue, reaches only those who attend, and requires substantial follow-up.


All three methods use mailings, phone calls, emails, and presentations to reach members. All three incorporate elements of each other. Which method is best for your congregation? 

What motivates people to give?
Speak to the needs of your congregation


People give for their own reasons. For some, it's a commitment to the church's mission. Others may have a personal interest in the campaign project. By taking the time to understand what matters to your members, you can substantially increase your campaign's support.


For more examples of what motivates people to give, read our blog post 7 Reasons Why People Give.

Contact Church Campaign Services today at 888.558.6873 to talk more about your capital campaign and the three primary methods of securing campaign gifts. 


And, join us on FacebookLinkedIn, and Twitter for the latest updates, campaign advice and more. 


Yours in Christ,


Bob Kukla 
Church Campaign Services