Church Campaign Services
Issue: #3 February 2013 
In This Issue
What's the vision for your capital campaign?
Writing a Case for Support
Connect with us!
Happy February!


Do you have a clear vision for your church? Do you have leaders who are passionate about that vision? To create a successful capital campaign, you need a well-developed plan not only to achieve your goals, but also to get church leaders, members, donors, and the community onboard with your vision.


In this issue, you'll learn more about making a case for your church's capital campaign by establishing a clear vision and setting tangible goals. In addition, we give you the key steps to writing a Case for Support. 

What's the vision for your capital campaign?
How to ensure the success of your campaign

From the outside, conducting a successful capital campaign looks easy, right? You announce your plans, ask your members for money, and you reach your goal. In reality, it takes vision, specific goals, and commitment from leaders, members, and donors to achieve success.


Establish your vision

One of the first components of a successful capital campaign is vision. The vision is how your church will carry out your mission going forward. For a capital campaign, it's how you define where your organization is going and the steps you need to take to get there. Keep in mind that the members in your pews fund the benefits of your campaign, not the needs you have recognized. It's critical that everyone involved is invested in the vision and sees the benefits.


Make the case for capital improvements

Next, you need to create a document that puts the vision in writing. The church leaders, members, donors, and the community need to understand your vision, the goals of the campaign, and what it will take to reach those goals. You must transfer the ownership of the capital campaign outcome to every member in every pew.


Leaders make the difference

The key leaders within your church - the board, staff, and committee leaders - need to be on the same page. In addition, the leadership donors need to be passionate about the cause. The support and enthusiasm of these groups will trickle down to the rest of the congregation and the community.


Donors need information

Today's donors expect more information and want to understand the whole situation. You may need to create brochures, fact sheets, and other materials to inform donors and help them understand the vision so they can get behind the campaign. 

Writing a Case for Support 
6 Steps to Sharing Your Vision


Your members and donors need to understand how they will benefit from the capital improvements you have planned - and how they will also be better served as a result. That's why you should create a Case for Support of your proposed capital campaign.


Your case for support should include:


1. Background information

2. Your vision stated clearly and concisely

3. The problems that will be addressed

4. The urgency of the need

5. A mission component

6. A set dollar goal and obtainable deadline


For more detailed information about the 6 steps to sharing your vision, read our blog post Writing a Case for Support

Contact Church Campaign Services today at 888.558.6873 to talk more about creating a vision and a case for support for your next capital campaign. 


And, join us on FacebookLinkedIn, and Twitter for the latest updates, campaign advice, and more. 




Bob Kukla 
Church Campaign Services