CCMTA Newsletter | February 27, 2014
Message from the Chair of the Board

 

Welcome to the winter edition of the CCMTA Newsletter. In this issue we are pleased to bring to you highlights of the Fall Standing Committee Meetings 2013, which were held in Ottawa on October 22-23, 2013. Much work was accomplished, and numerous connections were made. We have an exciting year ahead of us with several important projects and initiatives underway. Specifically, the CCMTA Board of Directors has committed to conducting a governance review and has engaged the expertise of the Conference Board of Canada to assist with this work. In addition, we have also begun the redevelopment of our strategic plan using a collaborative process of engagement in order to seek input from members across the organization. The input received will form the building blocks of a new strategic plan for CCMTA and will enable its members to continue to address complex challenges as we move into 2014.

 

Remember to save the date and join us at our Annual Meeting 2014 in Toronto, May 25-28. I look forward to seeing you there. 

Message from CCMTA's Executive Director
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CCMTA and its members have been extremely busy this fall. Major projects have progressed significantly and key organizational initiatives are underway.  

 

Finding ways to address challenges collectively is a foundational objective for CCMTA and members have been hard at work identifying collaborative solutions. In this issue of the CCMTA winter newsletter you are provided with highlights and salient outcomes of the work of members as presented in Standing Committee updates, and Secretariat and jurisdictional news. Shared learning is critical to success and the collaboration and engagement of the full membership will continue to be crucial to ensuring that Canada continues to have a safe and efficient transportation system.

  

Allison Rougeau, Executive Director   


Standing Committee News
Standing Committee on Compliance and Regulatory Affairs 

New PMVI Requirements Going Up for Approval

It was a busy fall for the Working Group on Periodic Motor Vehicle Inspections, but the efforts have paid off. Following a three-day meeting in October and a series of conference calls well into December, under the leadership of Chair Doug MacEwen and project consultant ORCA, work has finally wrapped up and the new standard was ratified by the group in early January. The new standard now goes to CRA and the Board for ratification.  

 

A first for the PMVI group this time around: participants made extensive use of MTO's Webex system. The technology enabled the group to share drafts on-line and greatly expedited the process of achieving consensus on difficult issues. In total, some 3 000 individual amendments were made to the PMVI requirements over the course of the review. As part of its report to the Board, the CRA Committee recommended maintaining the working group to continue to address emerging and evolving technologies and equipment, meeting by conference calls and using on-line tools to limit costs.   

 

CCMTA wishes to recognize the enormous volunteer effort of both government members and industry representatives on the group and is most grateful for a product that by all accounts is considerably more comprehensive and technically up-to-date than previous iterations. Close to 2 million commercial vehicles are subject to the PMVI program in Canada.

 

Pending Board approval, formal production is expected to follow under the auspices of the CCMTA Secretariat. The updated standard is expected to be brought up to the Council of Ministers some time this spring. Jurisdictions have agreed to aim for a target implementation date of  January 1, 2015. 

Standing Committee on Drivers & Vehicles

CDLA Fall Workshop a Success

The CDLA (Canadian Driver Licence Agreement) workshop held in October 2013 was a resounding success with strong representation from Board and D&V members with all provinces and territories represented. The facilitated session provided a forum for outstanding issues to be identified and consensus to be reached. This meeting and collaborative approach was has been instrumental in ensuring the project moves forward to a successful conclusion in 2014.

 

One of the important outcomes from the workshop was the decision that the new agreement be structured in two parts, a formal principle based agreement accompanied by a supporting administrative document. This approach provides individual jurisdictions with additional flexibility while maintaining a set of national principles and standards relating to driver licence issuance and exchange, conviction information exchange, identity verification and DL security standards.

 

The CDLA is a strategic priority of CCMTA and when implemented will be a major step forward in harmonizing the one driver-one licence-one record concept in Canada. It is a testament to the commitment of the jurisdictions and members involved that the new CDLA, when implemented, will benefit all Canadians. 


Updated e-NVIS / NVIS Policy Document Coming

A consolidated and updated NVIS/e-NVIS policy document has been drafted by a D&V working group led by Mark Francis (BC) and Maureen Tetzlaff (ON). The NVIS (New Vehicle Information Statement) document is a national harmonized form completed by vehicle manufacturers to provide accurate data on a vehicle for entering into jurisdictional registration databases. In 2006, the option of a partial electronic NVIS (eNVIS) was introduced in which the form is printed at dealerships and contains both vehicle and purchaser data. The next steps in the project will be to seek input from auto manufacturers in a stakeholder consultation session in Toronto in February. 

A Look at Autonomous Vehicles

At the Board meeting in November 2013, the formation of a group composed of members from both D&V and RSRP was approved to study the emerging issue of autonomous vehicles. Government members have highlighted the potential impact these types of vehicles will have on driver licensing and related activities.

 

The initial work of the group will be focused on determining the scope of the study and be primarily a business intelligence exercise collecting information. From this initial work it is expected a more formal proposal for a work plan and deliverable product will be provided to the Board in May 2014.

CCMTA Medical Standards available on www.ccmta.ca   

A new medical standard document, "Determining Driver Medical Fitness in Canada, Parts I and II", published in September 2013 is now available on the new CCMTA website in both French and English versions. This product is the end result of much effort and collaboration with CCMTA government members and the medical profession.

 

The responsibility for developing, reviewing and maintaining this resides with CCMTA's Driver Fitness Overview Group (DFOG). This dedicated group, consisting of one or more member per jurisdiction, is comprised of content experts from the medical field, driver fitness administrators, and D&V and RSRP committee members. DFOG is currently led by Co-Chairs Susan McCracken (NB) and George Eguakun (SK).

 

Of particular interest are the changes to Part 2: CCMTA Medical Standards for Drivers. This section has been completely updated to reflect a driver fitness approach. It is a major step forward in presenting information relating to medical issues and driving. Canadian jurisdictions use the standards as the basis for their respective programs relating to medical fitness to drive. 

Standing Committee on Road Safety & Research Policies  

New Initiatives Added to the Road Safety Strategy (RSS) 2015 Inventory

CCMTA's goal as custodian of the RSS 2015 is to update its inventory of proven and promising initiatives. Since last May CCMTA's RSRP Committee has been busy considering a number of new initiatives and updates to include in the on-line inventory of road safety initiatives. As a result of this work 19 new proven and promising initiatives have been approved for inclusion in the RSS 2015 database. Some of these potential initiatives were identified at a mini-workshop held at the TAC Road Safety Committee meeting last spring. Other initiatives already in the database were also updated with new evidence to support and/or increase their standing (i.e. proven or promising) in the inventory. All new initiatives that are considered for the RSS inventory are assessed using CCMTA's approved decision-making tool. To explore all the initiatives in the RSS 2015, go to www.roadsafetystrategy.ca.

Continued Focus on Alcohol Impaired Driving

Given that alcohol impaired driving is still the number one risk factor contributing to fatalities and serious injuries from motor vehicle collisions, CCMTA's RSRP Committee held a workshop last March to determine future priorities on this issue. The workshop strived to increase and strengthen the current alcohol-related initiatives within the RSS 2015 inventory of proven and promising initiatives, and identify new activities that could be carried out by CCMTA and the broader road safety community. The STRID Expert Working Group on Alcohol is developing a framework for potential action based on seven priorities for consideration by the Board of Directors at their May meeting.  

Determining the Use of Electronic Communication Devices by Canadian Drivers
In the fall of 2012, CCMTA started a 2-year project aimed at determining whether the prohibition in most Canadian jurisdictions of using hand-held ECD's while driving had been followed by a change in their use in Canada. The last time a survey on cell phone use in Canada was conducted, an estimated 3.6% of drivers were talking on hand-held cell phones in rural areas (2009), and 3.3% were using them in urban areas (2010). In September 2012, an observational survey of hand-held ECD use was conducted at 286 urban sites across Canada. A total of 70
 686 drivers of light duty vehicles were observed while they were stopped at a traffic light or a stop sign. Both their use of an ECD and their type of use was recorded (i.e., speaking, typing, both), as was the age and gender of the driver, the number of passengers in the vehicle, and vehicle type. The weighted national urban survey results showed that an estimated 4.6% of the drivers used an ECD, varying by jurisdiction from 1.3 to 7.0%. ECD use was more frequent among young drivers (<25 years of age), drivers of light trucks, and drivers without passengers. It was also slightly more frequent among female drivers. ECDs were used for talking by 2.3% of drivers and for typing by 1.7% of drivers. A detailed report on the urban survey result is available on the CCMTA website. In September 2013, a rural observational survey of ECD use by drivers was conducted. The results of this survey will be combined with those of the 2012 urban results to provide a comprehensive picture of Canadian ECD use. This national report is expected to be completed in the coming months.

In This Issue
Quick Links

Impaired Driving Priority: A message from RCMP Commissioner, Bob Paulsen

Crossroads - Three industry perspectives on emerging vehicle technologies

Passengers Only - As autonomous vehicle technology evolves, the effects will be seen at every DMV

Reports
New reports released by the CCMTA.

Road Safety Vision 2010
Road Safety Vision 2010 was Canada's second generation national road safety plan, which guided road safety stakeholder efforts from 2002 to 2010. The final report summarizes jurisdictional progress in the key areas identified for improvement under RSV 2010.

 

Countermeasures to Improve Pedestrian Safety in Canada Report 

This report surveys the available means of improving pedestrian safety. Hopefully, this report will help foster some innovative approaches to pedestrian safety and to the design of motor transportation infrastructure.

 

Use of Electronic Communication Devices by Canadian Drivers in Urban Areas  

The use of electronic communication devices (ECDs) such as cell phones, smart phones, and tablets by drivers has been found to increase the likelihood of motor vehicle crashes in a number of epidemiological studies. The last time that cell phone use was observed (2009), an estimated 3.6% of drivers were talking on cell phones in rural areas. Given that most Canadian jurisdictions have passed legislation prohibiting the use of hand-held devices by drivers, the CCMTA was interested in whether there had been a change in their use. This report presents their findings.

 

Public Opinion Survey of Drugs and Driving in Canada 

Drug impaired driving is a growing road safety problem in Canada and other countries. In order to address this problem, the CCMTA has developed a strategic action plan. One of its priorities is the development of materials that can be used in awareness and education campaigns in Canada. In order to assist in the development of these materials, a national public opinion survey was conducted.


Events of Interest

CVSA Spring Workshop 

April 6-10, 2014

(Los Angeles, CA)

 

TAC Spring Technical Meetings 

April 9-15, 2014

(Ottawa, ON)

 

Canadian Multidisciplinary Road Safety Conference 

June 1-4, 2014

(Vancouver, BC)   

 

AAMVA Annual Region IV Conference 

June 2-5, 2014

(Vancouver, BC)

 

AAMVA Annual Region I Conference 

July 27-30, 2014

(Toronto, On)

 

CACP International Conference 

August 24-27, 2014

(Victoria, BC)

 

AAMVA 2014 Annual International Conference 

August 25-27, 2014 (Dover, DE)

 

CVSA 2014 Annual Conference & Exhibition 

September 15-17, 2014

(Buffalo, NY)

 

TAC 2014 Annual Conference & Exhibition 

September 28 - October 1, 2014

(Montreal, QC)


New Staff

CCMTA would like to welcome Cindy Frohlick as Project Coordinator, Programs and Research

Comings and Goings

CCMTA's Board of Directors would like to welcome Pauloosie Suvega as Member for Nunavut and Jeananne Lindstrom (Acting) for Yukon.  

 

The Standing Committee on Road Safety Research & Policy would like to thank Jeanette Espie from Alberta and Audrey Mayhew from Prince Edward Island for their contributions to the committee over the years, and wishes them well in their retirement. Jeanette has been an RSRP Committee member since 1996, and Audrey since 2005. We welcome Wendy Doyle, joining RSRP as the Alberta representative.

 

The Standing Committee on Drivers and Vehicles would like to thank Brian Rapinchuk and Carol Robson from Manitoba for their work on the committee, and wish them good luck on their retirement. It welcomes Dave Burns and Kevin Cameron as the Manitoba representatives, and Kathryn Chapman who is taking over for Stephanie Melvin as Deputy Superintendent of Motor Vehicles in British Columbia. It also welcomes Wayne Norris who is replacing Kelley Merilees-Keppel from the Northwest Territories. 

Secretariat News
Knowledge Management - Create. Preserve. Share.  

KM LogoThe CCMTA Knowledge Management (KM) Pilot Project has continued to make steady progress this past fall. The Community of Practice (CoP) workshop held in September enabled its members to articulate their requirements and priorities while building momentum and a common understanding of the project's goals. Participants were energetic and engaged and provided excellent input into the technical requirements of a KM platform. The CoP continues to work together via a project management website. The design phase highlighted the need for openness and the creation of a collaborative environment in which to discover and share both explicit and tacit knowledge. The CoP workshop identified a number of key technical and business areas to explore during the development and deployment of the pilot KM web-based application.

 

The project team, which includes the CoP, staff project managers, and a Board sub-committee, is excited about the progress of this project and with the opportunity to be exploring knowledge sharing, a key strategic objective within CCMTA's current plan. The CoP is confident that the pilot web application will be rolled out to a test user group during the second half of January 2014 as planned.   

 

Interprovincial Records Exchange (IRE) 

 

2014 is an exciting year for the IRE. Fresh off of celebrating its 25th year of operation, the IRE team is embarking on the redevelopment of the whole system. Dubbed the "Lift and Shift", the project goal is to take the success that the IRE has had for the last quarter-century and re-build it as a modern, web-based software system. As you can imagine, there have been a lot of enhancements to the IRE over time and, while it still fulfills its primary function extremely well, there is a need to modernize its architecture and methods to allow the users to enjoy another 25 years of exemplary service.

 

The core of the change will be a move away from its functioning as a hybrid of hardware and software to having all core functions performed as software only. Not only will this allow a more adaptable and configurable system going forward, it will ease the maintenance burden in the jurisdictions by centralizing all critical functions of the system.. Finally, the new IRE will provide more efficient and modern connections using web-based interfaces, something that was not even available when it was first designed!  

 

AM2014
Annual Meeting 2014

CCMTA and the Ministry of Transportation of Ontario are excited to host the CCMTA Annual Meeting 2014 in Toronto, Ontario this year, and we are looking forward to welcoming you to this cosmopolitan city!

 

We have an excellent program planned, as well as number of exciting elements that incorporate some of what Toronto has to offer. The 2014 theme is 'Transportation Tomorrow! Modernize. Measure. Connect.' It will inform all aspects of the Annual Meeting, including the educational sessions. 

 

We also added a number of new, exciting, and thematic elements:

  • Pre-registration for educational sessions
  • Increased use of technology throughout out the Annual Meeting
  • Annual Meeting event app for mobile devices to help keep you connected
  • Exhibition showcase highlighting new vehicle technologies and hands-on demos
  • International Panel featuring an open forum with our international partners

 

We are also pleased to be launching the 2014 Annual Meeting website and online registration tool! Please check your email inbox for your invitation! 

 

This tool houses all of the information our traditional registration and exhibition packages would. From the site, you can register to attend or exhibit at the Annual Meeting, and make your payments directly within the system. In addition, your information will automatically be verified against our internal database.

However, for those who wish to continue to print/fax/mail a registration form, you can still do so by downloading the PDF form available online.

 

Both the web and the online registration tool are available in English and French.

 

We are very excited to be using this new system for the first time and we look forward to your feedback as we strive to continually improve our services.

 

For more information about the Annual Meeting 2014, to register, or to become an exhibitor, please visit  www.toronto-2014-ccmta.ca.  


We look forward to seeing you in Toronto for what promises to be an exciting Annual Meeting.


Thank you to our Early Bird Sponsors

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Alcohol Countermeasures Systems Corp

IHS Automotive Driven by POLK

Registrar of Imported Vehicles



3M Canada

Accident Support Services

Canadian Bank Note Company, Limited

Smart Start Inc. 

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Parsons

Safran Morpho

 

 

 

AAMVA Region IV

ATS Traffic Group

Canadian Automobile Association

Carfax

Motorcycle and Moped Industry Council

Precision Drilling Corporation 

 

Automotive Industries Association (AIA) of Canada

Canadian Transportation Equipment Association

Canadian Association of Geophysical Contractors

Enterprise Fleet Management

Manitoba Trucking Association

Recreation Vehicle Dealers Association of Canada

The Road Scholar

The War Amps

VerX Direct

If you are interested in pursuing sponsorship opportunities, please contact Ms. Patricia Simpson via email at psimpson@ccmta.ca or by telephone at (613) 736-1003, ext. 265.

 

Upcoming CCMTA Annual Meeting Dates
Annual Meeting 2015
Tuesday June 16 - Friday June 19, 2015
Whitehorse, Yukon

Annual Meeting 2016

Sunday June 19 - Wednesday June 22, 2016

Halifax, Nova Scotia

Visit our website for more information on our upcoming events.

More Secretariat News!
National Day of Remembrance for Road Crash Victims  

This year's NDRRCV memorial event, which was held at Ottawa's City Hall on November 20, 2013, saw participation from organizations and individuals from across Canada. Many invaluable contributors to the campaign against preventable road crashes came out to support one another, and share their stories and their experiences of the impacts of road crashes on our lives and on the lives of our friends, families, and communities. Specifically, we would like to thank the City of Ottawa, MADD Canada, Transport Canada, the Ministry of Transportation of Ontario, OPP, RCMP, Ottawa Paramedic Service, Ottawa Police Service, Ottawa Fire Services, OC Transpo, CAA, Arrive Alive, IPromise, National Defence Road Safety, Right Bike, Citizens for Safe Cycling, EnviroCentre, Parachute, Walk Ottawa, and LifeSafer for their contributions, participation, and support.     

Save the Date!

Work has already begun on next year's event, scheduled for November 19th, 2014, in Toronto. With new campaign tools already in hand, we hope that jurisdictions, organizations, and municipalities will chose to participate in ways that are impactful for their stakeholders. CCMTA will continue to support an event each year, and maintain campaign materials; however the overall impact of this important campaign is impacted by campaign participation and coverage across the country. Campaign tools can be found and easily downloaded from the campaign website www.rememberroadcrashvictims.ca. You can also visit the campaign Facebook page at  https://www.facebook.com/RememberRoadCrashVictims.

 

National Day of Remembrance for Road Crash Victims Video Contest Now Underway!

In order to raise public awareness and engage the public in discussions about the impact of road crashes on Canadian communities, CCMTA has embarked on an outreach activity to educate and extend the reach of this important information. We need your help to spread the word about this important and impactful initiative

Specifically CCMTA is running a video contest with a focus on the National Day of Remembrance for Road Crash Victims. The overall spirit and intent of the contest is to raise public awareness and get people engaged. Open to all Canadians, this video contest began on November 20th 2013 and runs until June 2014. Whether you are an individual filmmaker, a student, or groups simply wanting to make a different, this is an opportunity to raise awareness and win a prize.

 Read more...   

 

Leave the Phone Alone 

The Leave the Phone Alone campaign, developed by the Canadian Global Road Safety Committee and currently supported by CCMTA, continues to garner interest from a number of organizations and jurisdictions. This campaign is designed to raise the awareness of the dangers of distracted driving, an issue that has become the object of highly visible campaigns and new legislation across the country.  For instance, the Coalition for Huron County Injury Prevention (CHIP) launched a safe driving initiative in October and was able to make great use of the campaign materials available on the website.

 

CCMTA continues to collaborate with the enforcement community as demonstrated through the partnership is has with the RCMP to make use of the Leave the Phone Alone materials. The RCMP will be using the campaign materials during their youth national engagement outreach strategy. If you are interested in learning more about the campaign or using the materials in your outreach initiatives, please visit leavethephonealone.ca.  

 

CCMTA Website Launch a Success! Tell us what you think!

Since the launch of the new CCMTA website in November of 2013 (Phase I), we have received positive feedback; however, we are committed to its continuous improvement. We want to make sure the website is providing you with up-to-date and useful information in a timely manner. Simply, we want to ensure your CCMTA web experience is, and continues to be, a positive one.

 

Please take a few moments to answer a brief survey that will help us improve the website to better meet your needs.

 

Click to take the survey... 

 

CCMTA is now on LinkedIn and YouTube
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Follow us on LinkedIn and share news articles, CCMTA updates, and upcoming event information with your collegues. 

Join our YouTube channel to view videos and presentations from the concurrent sessions at our Annual Meetings and more... 
Jurisdictional News

News from Alberta

 

Bill 32 - Enhancing Safety on Alberta's Roads Act

The Enhancing Safety on Alberta Roads Act received Royal Assent on December 11, 2013. This Bill will let municipalities set local rules for playground zones, allow for designated highway lanes to deal with unique traffic flow problems and ensure that Alberta's traffic safety legislation is strong, clear and consistent. Bill 32, Enhancing Safety on Alberta Roads Act, will amend the Traffic Safety Act and the Highways Development Protection Act. Other amendments will help align legislation with changes that have been made to the Criminal Code of Canada over the years and ensure Alberta's traffic safety legislation is strong, clear and consistent. This legislation is part of the ongoing enhancements that have been made to our traffic safety legislation in the past few years to prohibit drivers from being distracted by cell phones or other behaviours that take their eyes off the road; and to further discourage drivers from getting behind the wheel when they're impaired.

 

Vehicle Inspection Program

The Vehicle Safety Section implemented the eFacility system in May 2012.  eFacility allows inspection facilities to complete Out of Province, Commercial, and Salvage vehicle inspections online rather than completing carbon copy certificates and records of inspection.  Vehicle Safety will be requiring all new and renewing inspection facilities to complete all inspections in the eFacility system as of April 1, 2014. 

Work is well underway on a project that will allow inspection facilities and technicians to apply for and renew their inspection licences online. This would replace the paper method currently being utilized and reduce the time and costs involved with reviewing documentation for accuracy and completeness. It is anticipated that the online application system will be implemented by early summer.

 

eCollision

Alberta has continued its deployment of eCollision; a new tool for law enforcement and Alberta Transportation to record and analyze collisions. Now in use by almost all municipal law enforcement services and RCMP detachments in the province, eCollision allows users to enter and transmit all data from the standard collision report form electronically. Certain fields on the form can be auto-populated and business logic prevents the submission of forms with missing or incomplete mandatory fields. Not only has eCollision created efficiencies for Alberta Transportation's data analysis and supported the Greening Government initiative, there has been great buy-in from partners using the new solution.

News from British Columbia

 

Campaign - Speed Relative to Conditions 

In October 2013, the Insurance Corporation of B.C. (ICBC) launched their Speed Relative to Conditions road safety campaign with government and police partners to educate residents on the increase in speed-related crashes from October through December.

 

Speeding is the leading cause of crashes in B.C., and 7 out of 10 speed-related crashes are related to road conditions. Throughout November, police and Speed Watch volunteers across B.C. reminded drivers to slow down and adjust their speed for both road and environmental conditions.  

Read more...

News from the Northwest Territories

   

With the advent of online vehicle registration renewals, the Department of Transportation has approved the elimination of validation stickers on NWT Licence Plates starting on January 20th.

 

What does this mean for Law Enforcement?

 

All vehicles will still be required to have current registration and valid insurance to operate in the NWT, but will not require a validation sticker.

 

What will happen to current validation stickers on registered vehicles?

 

As of Monday January 20, 2014 any new registrations issued will be given a blank validation sticker to cover the old "Val tag."

 

Consult this " Fast Facts" sheet to find information pertaining to the changes and the new "On-line" registration services. Both are intended to support and increase vehicle registration efficiency for clients.

News from Ontario

 

Winter Driving Videos
MTO has launched a new series of online videos that focus on three key elements of winter driving: preparing your vehicle and yourself for winter travel, the benefits of winter tires, and safe and responsible winter driving practices. The videos are engaging and interactive, with two of them challenging their viewers to test their knowledge by taking a quiz. The third video in the series takes a whimsical approach to help drivers prepare for winter driving conditions.

 

The videos launched on November 1st, 2013 on the Government of Ontario's YouTube channel. The Ministry of Transportation's website has already received more than 25 000 combined views. They have been produced in both English and French and can be viewed by clicking on the following link:  

Watch the video now... 

 

Safe Winter Driving Campaign

MTO is hosting its second consecutive Safe Winter Driving Campaign to promote safe and responsible winter driving practices, and to inform the public of winter maintenance procedures in Ontario. Funding and public education resources are provided to participating road safety partners to assist with the development and implementation of their local and regional campaigns.

 

Participating communities receive a series of electronic, 'ready-to-use' public education products that include billboard and transit bus artwork, radio messages, food-tray liners and placemats, newspaper articles, information cards, and fact sheets.

 

Last year more than 30 communities participated in the campaign and it is expected that interest will increase with this year's initiative.  

 

MTO and MADD Canada Working Together to Increase the Awareness of Ontarians regarding BAC levels

MTO has teamed up with MADD Canada to address an on-going road safety issue and findings from the ministry's 2011 and 2013 Biannual Road Safety Marketing Attitude and Behaviour Surveys. The surveys confirm Ontarians continue to be confused about the various Blood Alcohol Concentration (BAC) limits in effect.

 

In the fall of 2013, the ministry worked closely with MADD Canada to develop and distribute radio and television public service announcements to increase the awareness of the Ontario HTA offence of driving with a .05 - .08 per cent BAC and its consequences. This campaign launched on Monday, December 16th.

 

In March 2014, the ministry and MADD will be producing a second set of television and radio ads along with a social media PSA targeting youth and "zero alcohol tolerance" for Ontario drivers under the age of 22. The goal is to raise the awareness of Ontario drivers under the age 22 that it is illegal to drive after consuming any amount of alcohol (zero tolerance). If caught with even a trace amount, penalties include an automatic license suspension. If convicted, they face a fine of up to $500 and a 30 day licence suspension.  

 

TVOKids Partnership

In 2013, MTO formed an exciting new partnership with TVOKids (children's programming division of TVO) to expand the scope of road safety messaging offered to children under 11 years of age and their parents.

 

MTO staged an interactive workshop for TVOKids program developers to educate them on various road safety topics that target children and to support their development of new road safety programming. Since the workshop, TVOKids and MTO representatives have conducted live television segments to promote cycling safety, bicycle helmet use, and winter pedestrian safety.

 

TVOKids is currently developing several online resources for children and parents in partnership with MTO. These resources are expected to be launched this coming spring. Also in the works is Ontario's very first TVOKids Road Safety Week that will be held in May 2014.

 

TVO Kids reaches 1.3 million children aged 2 to 11.

 

2013 Biannual Road Safety Marketing Attitude and Behaviour Survey

Following up on a 2011 survey, MTO secured the polling firm Pollara to conduct a comparative 2013 survey. The objectives are to benchmark current attitudes towards driving and influences on driving behaviour, to measure driving and road safety behaviour among different road users, to measure public awareness of the government and other road safety brand and marketing campaigns, and to identify the best ways to use social marketing tools effectively.

 

Overall, the 2013 Survey findings confirm the direction of the MTO's provincial road safety marketing campaigns, as well as those of the community partners it supports. Some highlights from the survey are that:   

  • Distracted and impaired driving continues to be a top priority for Ontarians; however, familiarity with the various BAC limits remains low;
  • Pedestrians and Cyclists feel safer on our roads, and that cycling is on the rise across the province;
  • There is a need to empower "the influencer" of drivers (their passengers), as they tend to react to only a few problem driving behaviours, taking little action on others;
  • Television advertising remains the top ad recall medium, and that the use of Social Media are confirmed as one of the best tools to reach younger drivers.

News from Prince Edward Island

 

Impaired driving convictions decrease for third consecutive year

Combating impaired driving in our province has been a government priority. In February 2013, the Department of Transportation and Infrastructure Renewal organized the historic Impaired Driving Summit with the Department of Environment, Labour, and Justice. It brought together law enforcement, MADD Canada and its regional representatives, the Crown Prosecutor's Office, and an ad-hoc committee on impaired driving. 
Read more... 

 

Taiwan drivers' licences recognized in Prince Edward Island

"Drivers from Taiwan can now obtain a Prince Edward Island driver's licence at any Access PEI location without taking a written test or road exam," says Transportation and Infrastructure Renewal Minister Robert Vessey.  

Read more... 

 

New licence plates selling briskly
Since September 20, Islanders have purchased 5 736 of the new licence plates that have replaced the five existing designs. The new license plate will allow law enforcement to identify vehicles more effectively. They prominently feature Province House, and they recognize Prince Edward Island's role in the creation of Canada. 

News from Quebec

 

Ghosts to educate college students

In the fall of 2013, Société de l'assurance automobile du Québec (SAAQ) launched a creative road safety awareness campaign in 27 colleges across the province to make students aware of the positive influence they can have on driver behaviour.

 

An innovative approach

An innovative 3D display screen hidden behind a see-through mirror and sink module was set up in the restrooms of certain selected colleges. When a student approached the mirror, a ghost appeared and told the story of how he lost his life in a car crash as a result of not speaking up as a passenger. Three different ghosts each told a different story related to speeding, drinking, and texting. The ghosts then invited the students to visit the fautledire.com Web site to obtain additional information.

 

Campaign results

The campaign received wide traditional and social media coverage. Between October 22 and December 15, 2013, the promotional video on YouTube was viewed more than 215 000 times. Also, Infopresse magazine selected the campaign as one of the top 10 most viewed campaigns in 2013. Given the campaign's huge success, it is running again during the winter of 2014.

News from Transport Canada  

The health and wellness of commercial vehicle drivers

A significant body of research has recently shown that certain health risks and concerns are associated with the profession and the lifestyle of commercial vehicle (CMV) drivers. However, since most studies have been conducted in the United States, Transport Canada (TC) has decided to engage in a formal process to assess the situation in this country. TC has contracted a team led by Dr. Philip Bigelow from the School of Public Health and Health Systems of the University of Waterloo to develop a discussion paper that will include a comprehensive review of the literature that speaks to this issue, an assessment of the potential benefits of implementing health interventions for CMV drivers in Canada (targeting gains for safety, productivity, driver turnaround/shortage and compensation costs), and a methodology for conducting a national epidemiological study to assess the health status of our population of commercial vehicle drivers. The results of this analysis, expected in the spring of 2014, will be used to identify potential next steps in this process.

    

Launch of the North American Fatigue Management Program (NAFMP)
After a decade-long evidence-based development process, the NAFMP was launched (summer 2013). The NAFMP is a voluntary, free of charge, fully interactive, bilingual, web-based education program that provides carriers, shippers, drivers, and their families with resources and tools to help them understand the science of fatigue, the importance of good sleep hygiene and healthy lifestyles, and other measures related to reducing fatigue, improving alertness, and in so doing, enhancing the safety of the truck driver and other motorists. The program, which is the result of an intense collaborative effort between Transport Canada, the FMCSA, and the provinces of Alberta and Quebec, is steadily gaining popularity and support from the industry and can be found at
 http://www.nafmp.com/en/. In the coming months, TC and its partners will be conducting various initiatives to formally assess the reactions of NAFMP users in order to fine tune the program and adjust it to meet their exact needs and expectations.



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Canadian Council of Motor Transport Administrators | Conseil canadien des administrateurs en transport motorisé communications@ccmta.ca
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