We're not officially keeping score, but without a doubt one of our busiest partners these days is the Healthcare Collaborative of Greater Columbus, which keeps making new connections between Choosing Wisely and Central Ohio consumers, providers and payors.

So far, four provider organizations, three hospital systems, three health plans, two public retirement systems, one public health department, and one benefits organization are participating. It's all an effort to incorporate Choosing Wisely recommendations into existing initiatives to improve quality of care.

Providers in the region are integrating recommendations into their clinical delivery and displaying the co-branded "5 Questions" poster in their exam rooms to encourage the important conversations necessary to receive the right care, at the right time.

Purchasers, employers, and other healthcare stakeholders are including Choosing Wisely materials in their communications. And nine of the collaborative's partners have raised awareness about the campaign by creating microsites on ConsumerHealthChoices.org.

In partnership with the New York State Health Foundation, Consumer Reports is planning a medical school outreach project to begin in 2015. The program will invite students to share with the public -- by contributing to Wikipedia -- what they learn in their classes.

Despite concerns about the quality of its information, Wikipedia remains a highly consulted source of health information and is used by all kinds of people. As an encyclopedia that is collaboratively written by volunteers, Wikipedia has always been guided by students who contribute to its articles.

In the Consumer Reports-led program, classrooms in New York and online will receive training and encouragement to contribute consumer health information to Wikipedia articles of their choice. The goals are to help the students learn by teaching and to serve the public with freely available online medical information.