In This Issue
5 Tips to Build an Inside Sales Force
Rules of Engagement: Netiquette for the Cyber World
Is the Job a Good Fit for You?: Qualifying Interview Questions
Solution Selling Through a New Lens
Meet Treeline's Newest Hire

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Wakefield, MA - $75k


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Outside Account Executive
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 Inside Sales Representative 
Metro West, MA - $90K

Renewals Support Associate 
Boston, MA - $45K

Outside Sales Representative 
Boston, MA- $100K

Strategic Partner Manager 
Houston, TX - $300K

Inside Business Development Representative 
 Boston, MA - $75K

Territory Sales Representative
Chicago, IL - $300K

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The Treeline Newsletter 
Treeline, Inc. is the nation's premier sales recruiting firm. The Treeline Newsletter is a monthly newsletter read by many sales executives to stay educated on today's hiring trends. 
5 Tips to Build an Inside Sales Force   


Years ago sales professionals started their careers at companies that required them to pound the pavement and knock on doors. Those that had the fortitude and competitive entrepreneurial attitude worked hard to convince corporations to give them a chance to prove their worth.  Many failed and decided that sales was not the right career for them. The few that survived found great success and continued to accelerate their career to climb above the tree line. These top performers had the work ethic, tenacity and resiliency to survive and are now the present Vice Presidents of Sales at many well known and rapidly growing companies. These executives have transitioned away from the traditional sales approach that launched their careers and have moved to a more innovative inside sales model. 

Rules of Engagement:
Netiquette for the Cyber World  



Despite popular belief, manners DO exist online.  Whether 

you are posting something on Facebook, LinkedIn, or Twitter - or even sending an email to someone there are appropriate rules of engagement.


I don't claim to have all the answers, and I will certainly not deny committing some sort of past crime against the rules of online etiquette, or 'netiquette' as it is sometimes called.  But I try to adhere to some sort of rules of engagement online.  I have become more and more stringent over the years because, quite honestly, I have been the victim of people who have no netiquette.


  Is the Job a Good Fit for You?
Qualifying Interview Questions 

When preparing for an interview we often place all our focus on predicting what questions the interviewer will ask us.  Our efforts are geared towards making sure we say all the right things and give the answers that the potential employer is looking for.  But there is one piece of the interview process that many people fail to prepare for, and that is what questions you will ask the interviewer. 



Book Review: "The Challenger Sale"  

by Matthew Dixon 

And Brent Adamson of CEB 

"The Challenger Sale" is a must read for anyone charged with increasing revenue derived from solution sales, especially if you are finding that:

  • Your buyers are making purchase decisions on price not value;
  • Your reps are haggling with Procurement over price;
  • Your buyers are unwilling or unable to make purchase decisions;
  • Your reps are being used as fodder during RFP processes;
  • Your reps are struggling to instantiate unique value and differentiation.
    Meet Treeline's Newest Hire  



    Treeline is happy to announce the newest member of the team, Samuel Swartz.


    Sam is a Boston native. He graduated in 2010 from the University of Massachusetts Boston. He graduated cum laude with a B.S. in Management. He has 2 years of sales and management experience and loves working in a high energy, fast-paced environment. He loves sales and building strong business relationships. Sam also enjoys being outdoors. He plays golf and basketball in his free time and loves to travel. Sam's work ethic, drive for success and positive attitude make him a great addition to the Treeline team. Welcome Sam!


    Treeline, Inc. is an award-winning sales force recruiting firm known for building best-in-class, high output sales organizations. For over a decade, Treeline has been known as a nationally recognized and influential thought leader for sales professionals. 
    Treeline is recognized as: INC 5000 Fastest Growing Companies #1516 in 2009 INC 5000 Fastest Growing Companies #686 in 2008 Boston Business Journal #1 Best Place to Work in 2008 Boston Business Journal as one of the Area's Largest Executive Search Firms 2007, 2008 and 2009 Stevie Award for Best Executive in 2008 at the 6th Annual American Business Awards