In This Issue
Gum Disease, Heart Disease and Sales Excellence
The "Small Stuff" Matters in Sales
Olympians and Sales Athletes
Team Treeline's Summer Outing


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Treeline Incorporated
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Wakefield, MA 01880

The Treeline Newsletter 
Treeline, Inc. is the nation's premier sales recruiting firm. The Treeline Newsletter is a monthly newsletter read by many sales executives to stay educated on today's hiring trends. 
What do gum disease, heart disease and sales excellence have in common?  What do gum disease, heart disease and sales excellence have in common?

It all started a few days ago while sitting in the dentist chair for my routine check-up. I grind my teeth like crazy so my dentist wants me in his office as often as possible.  Why do I grind my teeth? I have no idea. Maybe it's my personality, stress level, kids', business... who knows. 


However, what I do know is that I am the perfect client for my dentist. I am in need; I offer consistent cash flow and a steady reoccurring revenue stream. What makes me an even better client for my dentist is that I cannot stop subconsciously grinding my teeth.


As I sat in the dental chair awaiting the results of my exam I was drawn to an article posted on the wall about the relationship between gum disease and heart attacks. The article established that good dental care will dramatically reduce the risk of heart attacks. If going to the dentist could essentially save your life then why have I dreaded these past 30 minutes of my dental exam for the last week. I suddenly realized that something so arbitrary, such as a routine dental appointment can be so important to the overall outcome of your life.


In my career I have found that what separates average sales producers from top sales producers are the small subtleties.  It is the small nuances that make them excellent and these tiny differences make a tremendous impact throughout their entire career.  

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The "Small Stuff" Matters in Sales 
Successful Sales People Sweat the Small Stuff   


How many times have you been told, "Don't sweat the small stuff" only to think back and wish that you had taken a couple more minutes to sweat small stuff


sweat the small stuff

Do you often find yourself saying, "I can't believe I just did that??" or "I'm such an idiot" because of a small detail that you either did not notice or chose to ignore? A salesperson that forgets meetings, makes spelling and grammar mistakes and has a hard time staying organized will not find success in sales. In order to be a successful sales person you must be perceived as a hard worker, diligent, articulate and trustworthy.

When it comes to attaining success in sales you have to, "Sweat the small stuff." More often than not the small stuff makes or breaks a sales deal.

This is true for every aspect of your sales job and begins with the interview. 


Olympians and Sales Athletes
Inspired, Motivated and Driven to be the Best     
Here we are, post 2012 Summer Olympic Games. For 17
days, more than 219 million Americans watched over 
5,535 hours of Games. From the opening ceremony, to 26 
sales athletes
sports with 36 disciplines and about 300 events, we follow the athletes through the peaks and valleys of their dreams coming true.
Congratulations to the United States with 46 Gold, 29 Silver, and 29 Bronze metals!

Every four years these international sensational

athletes compete to be the best. To make it to the next Olympics, they must undergo serious training and more competitions just to qualify.  I trained for and ran the Chicago Half Marathon... emphasis on the half. That was the most challenging 2 hours of my life and I chuckle at myself when the Olympic full marathoners come in just a few seconds over 2 hours.  I respect and admire these athletes and I hope they inspire us all, they certainly inspire me.  

Some of us will be inspired to try a new sport, push for those extra laps, or complete a full marathon.  Maybe, some of us will see a different perspective and be inspired to work harder toward our goals, like me with my professional goals.  Many of us will not be making it to the Olympics but I'm confident most of us have competed in one fashion or another.  For those of us in the Sales industry, we compete every day.  We may not be Olympians but I see us as Sales Athletes.

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Boston Segway Tour and Red Sox Game  
treeline summer outing
This year's summer outing included a very unique tour of Boston and a Red Sox Game. We took a Segway tour from the North End to the Seaport District and although we hit some bumps on the way, we all survived and made it to the Red Sox game where we proceeded to have an amazing time!
Treeline, Inc. is an award-winning sales force recruiting firm known for building best-in-class, high output sales organizations. For over a decade, Treeline has been known as a nationally recognized and influential thought leader for sales professionals. 
Treeline is recognized as: INC 5000 Fastest Growing Companies #1516 in 2009 INC 5000 Fastest Growing Companies #686 in 2008 Boston Business Journal #1 Best Place to Work in 2008 Boston Business Journal as one of the Area's Largest Executive Search Firms 2007, 2008 and 2009 Stevie Award for Best Executive in 2008 at the 6th Annual American Business Awards