DECEMBER 2013 NEWSLETTER
Table of Contents
Social Status

*New Section Alert*

 

This month the BID introduces our NEW "The Status Update" section to report how we are using Social Media and share the wealth on tips & tricks for your business.

 

We recently engaged in a mini social campaign to promote our "Harlem Holiday Lighting 2013" Event that began on October 17, 2013 and ended on November 21, 2013. Below are our Twitter Analytics between those dates:

 @125thstreetbid

 

Estimated 42,905 Accounts Reached

 

Impressions: 103,161

Provided by Tweet Reach

 

Twitter Follower Growth: +70

Provided by TwitterCounter.com

 

Twitter also provides a FREE Analytic tool for users that provides information on: Timeline Activity, Followers, and Websites.

Small Business Resources
All About Twitter for  
Small Businesses 
 
Below is an info graphic that supplies numbers, graphs, and important facts about why YOUR Small business should be on twitter. 

There are over 140,000,000 active Twitter Users. 
33% of those users on Twitter Follow a Brand 
67% of Twitter Users are more likely to buy from the brands they follow on Twitter
79% of Twitter Users are more likely to recommend brands that they follow
and...
70%of Small Businesses are on Twitter... are you?
 
FOR MORE, Click the info graphic below: 

 
 
 
 
 
View the BID's Pinterest Page for more Small Business Resources and Tips
Development News
Community Resources

 Did You Know...?

 

The Community Affairs Bureau would like to draw your attention to a few NYC Parks Rules and Regulations applicable to playgrounds with which the general public may not be aware.  

 

 

For example, as per section 1-05 "Regulated Uses," an adult is only permitted on a playground when accompanied by a child under the age of twelve (12). Therefore, any adult entering a playground unaccompanied by a child is subject to a summons. 

 

This rule has been implemented in order to foster a safe environment for all visitors by deterring certain crimes.

 

 Click here for the full report from the NYPD
In June of 1990, Nelson Mandela brought his campaign against apartheid in South Africa to the "heart of Harlem." The 125th Street Business Improvement District is forever grateful that this courageous and iconic figure graced our district with his messages. His words will resonate in the hearts and minds of this community and impact lives on a global scale forever.

"A good head and a good heart are always a formidable combination." - Nelson Mandela

Click below to view: 

Holidays in Harlem 
125th Street In Motion

(Photo by: Edward Hilel)
Harlem Holiday Lights 2013
The BID took our annual lighting to new levels for the Harlem Holiday Lighting 2013 Celebration. In light of our 2 major milestones; 20 years of BID Operations and the 200th Anniversary of 125th Street, the BID had to do it BIG!

With feature stories in the Amsterdam News and Harlem News Group, as well as coverage on ABC -- Harlem Holiday Lights was a major success. This year's four-part event included: an outdoor festival with both in-store and street activities presented by BID Businesses on 125th Street, a scavenger hunt with supporting host Carver Federal Savings Bank, an outdoor dance party presented by Larry Scott Blackmon, and the first annual Parade of Lights supported by Grayline, the Harlem Tourism Board, Community Board 9, Atlantic Maintenance and McRoberts Security. 

 

  Grand Marshall Sandra Bookman of ABC news attended the VIP reception hosted by the Aloft Harlem and rallyed up the crowd to welcome in the holiday season as she stood atop the holiday lit double decker Grayline bus while saying "Harlem Light it Up!"  Gracing Harlemites with great words on the importance of the community, and how there is no other like it, she led the countdown to begin the parade of lights. The parade followed the BID contractors as they turned on the lights from Marginal Street to Fifth Avenue on 125th Street.

 

Our district was filled with people enjoying the festivities, with one community member even stating "I [have] never seen anything like this in Harlem...Harlem is coming back!"  

 
Take a look at a few photos from each of the events below! 

BID Scavenger Hunt- 
"The Winners"

Parade of Lights Participants- 
Harlem Tourism Board 

Street Activity- 
Line Dancing with Larry Scott Blackmon & Friends 

In Store Activity- 
Red Lobster giving away FAMED Cheddar Bay Biscuits ! 
   

Harlem Holiday Lights 2013 Gallery

For more on the event: www.harlemlightitup.com

Harlem Holiday Celebrations & Events

  

Holiday Show 2013

Harlem School of the Arts

645 Saint Nicholas Ave. @ 141st St.

December 14th, 12:00pm & 7:00pm

 

Evening Performance Enjoy sing-a-long carols plus performances by promising student performers including dancers, the Dorothy Maynor Singers choir, Jazz Combo and solo musicians surrounded by the work of visual artists.

 

Coca-Cola Winter Wonderland
FREE EVENT
253 West 125th St.
December 14th, 2:00pm - 6:00pm

 

The Apollo Theater and Coca-Cola bring the magic of the holiday season to Harlem when the Coca-Cola Winter Wonderland unfolds on 125th Street in front of the Apollo Theater, under the twinkling lights of the famous marquee. Bring the family and have your picture taken with Santa while enjoying some of New York City's best choirs at this FREE event.  

 
Early Music New York:  A Bohemian Christmas

 

Cathedral St John the Divine

1047 Amsterdam Avenue @ W. 112th Street

December 15th & 23rd 2pm-3pm and December 25th at 7:30pm

 

Early Music New York's (EM/NY) ensemble of men's voices and instruments performs medieval motets honoring Bohemia's "Good King Wenceslas" (St. Vaclave) and Poland's St. Stansilaus.  

 
Annual Holiday Tree Lighting
Frederick Douglass Circle
West 110th and Central Park West
Thursday, December 12, 2013, 6pm-7pm

Join for a holiday sing along to celebrate the tree lighting with local singers and musicians. Refreshments served afterwards.

 
Quick Links
BID Board Member Highlights
This month the BID would like to highlight BID 
Board Member, Daniel Fevre - General Manager of the Aloft Harlem for his support during the Harlem Holiday Lights 2013 Celebration. The Aloft Harlem hosted the BID's VIP Reception where h'orderves were served by 5 and Diamond and entertainment was provided by Curtis Sherrod of the Hip Hop Culture Center. 

Notable guests included: Comptroller John Liu, Grand Marshall Sandra Bookman of ABC news, Sandra Blackmon of ABC News, Video Music Box's Ralph McDaniels, and Vy Higgensen of the MAMA Foundation. 

Thank you to all that attended!
Harlem Holiday Lights 2013
Community Partnerships
The BID would like to personally thank our two Community Partners for their assistance in spreading the word about Harlem Holiday Lights 2013 via social media. Your efforts were greatly appreciated. 
HARLEM NY

WELCOME TO HARLEM
 
Harlem Holiday Lights 2013
MAJOR SPONSORS

 




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The 125th Street BID is the go to source for all of your needs when visiting, working, or living in our district. 
          
President & CEO
Barbara Askins, baskins@125thstreetbid.com 
 
Director of Operations 
Anthony Baker
 
Communications and Social Media Manager 
Ymani Belcher 
 
Merchant Organizing Project
 Manager 
Jennifer Silverberg
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