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Nordstrom's Nudges Newbies
Department Store Targets Next Gen with App Improvements
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Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
The new functions of the app will help consumers share their opinions on Nordstrom's products with their friends and fellow shoppers. Luxury marketers with mobile apps should continue to update them with new functions to keep the experience relevant to savvy customers.
"We launched our smartphone shopping apps back in November of 2011, and since then have been doing a lot of listening and learning from our customers to make this a better shopping tool," said Colin Johnson, spokesman at Nordstrom, Seattle.
Tricia Carr Luxury Daily
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Mobile Jewelry Consumer in 2013?
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CMOs Predict Sizable Budget Shift to Digital Marketing
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Fresh on the heels of a report finding that 4 in 10 global marketers around the world will be reallocating budgets to digital marketing (a report which itself came shortly after a US-based study indicating the same trend), a new study from Accenture has emerged looking at the topic from the perspective of CMOs around the world. And the takeaway is much the same: digital marketing is going to get more of the overall marketing budget next year. About 2 in 3 respondents said they would be devoting at least 25% of their budgets to digital marketing next year, up from 46% who said they would allocate that much this year.
MarketingCharts dot com
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Want to Know How to Reach the
Mobile Jewelry Consumer in 2013?
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State of the State of the Mobile Marketplace
Thomas Fellger Speech at IAB Mobile 2013
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Thomas Fellger, Founding Partner and Group Chief Executive Officer, iconmobile, provided an inspirational state of the state address on the mobile marketplace. "We have more mobile phones out there than toothbrushes," he said. "We are not trying to change a behavior like the internet did. Mobile doesn't do that if you do this right. Mobile enhances your normal behavior." It gets you a better deal when you're shopping. It educates your children on their local environment while they're sitting in the back of the car. It can make a bicycle pop a wheelie-automatically. "I'm not saying mobile is a mobile phone; I'm not saying mobile is a tablet; mobile is a context," he explained.
IAB.net
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Want to Know How to Reach the
Mobile Jewelry Consumer in 2013?
Contact MVI Now
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Want to Know How to Reach the
Mobile Jewelry Consumer in 2013?
Contact MVI Now
|
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Want to Know How to Reach the
Mobile Jewelry Consumer in 2013?
Contact MVI Now
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