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Gucci Goes Gregarious
Drives traffic to mobile site via small screen ads
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Gucci is now driving traffic to its newly updated mobile Web site through ads on small screens. The ads have a call-to-action for users to shop online through Gucci's new mobile site.
With the redesign of its mobile site, Gucci has seen an influx of visitors. The brand quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized site for iOS and Android devices.
Gucci rolled out its permanent mobile-optimized site to let consumers browse and purchase products on their smartphones. Since the beta test run in December, Gucci saw mobile revenue increase to four times what it was during the same time last year in addition to a 70 percent increase in mobile conversion since December.
Erin Shea Luxury Daily
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The Aging Jewelry Consumer
Every 24 hours for the next 19 years
an average of 10,000 boomers will turn 65
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The demographic bulge of the 70-million-some boomers has driven U.S. economic and market trends in each decade since World War II. They powered the housing market for much of that period, inspired an explosion of brand-name consumer goods and, in the 1980s and '90s, helped stoke the greatest stock bull move of all time. Today they are an ever-expanding gray shadow on the national landscape.
Tom Petruno, Los Angeles Times
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Finished Their Discretionary Spending
They powered the growth of the retail jewelry business over the past 65 years
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Baby Boomers and WW II generation consumers have finished their discretionary and brand spending.
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The Next Jewelry Consumer
will never shop the way their parents and grandparents did
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4 out of 5 consumers use smartphones to shop. Among smartphone audiences accessing retail destinations, nearly 1 in every 3 had a household income of $100,000 or greater.
comScore
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Mobile Lead Generation
for
Jewelry Retailers and Brands
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Usage of iPads Statistics
courtesy of jeffbullas dot com
- 87% of owners are using it every day of the week
- 26% for half an hour to an hour per day
- 32% for 1-2 hours per day
- 24% for more than 2 hours a day.
Where do they use it?
- 69% of respondents using it in the bedroom
- 42% in the kitchen
- 20% of men can't be parted from it in the bathroom
What do they use the Apple iPad for?
- Accessing the web - 75%
- Emailing -63%
- 53% of iPad owners say they use their device mainly for entertainment
- Playing games - 48%
- Social networking - 41%
- Researching products and services - 29%
- Reading books - 25%
- Listening to music - 21%
- Shopping - 19%
- Reading magazines - 13%
- For work - 13%
- Watching TV - 11%
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Mobile Gaming Advertising
Dramatically Outperforms Standard Online Display
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Courtesy MediaBrix
- Social and mobile gaming video ads see an average CTR of 3%, 30x higher than the CTR of standard banner advertising campaigns
- Social and mobile gaming value exchange ads -- where the users receive a reward for viewing the full ad -- see an average CTR of 11%, over 100x higher than the CTR of standard banner advertising campaigns
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The Next Jewelry Consumer
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By the end of 2013, there will be more mobile devices on Earth than people. Cisco predicts global mobile data traffic will increase 13-fold by 2017, with more than 10 billion mobile-connected devices by then. It also believes mobile network speeds will grow by seven times what it is now.
Cisco
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