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Mobile Gaming Advertising Dramatically Outperforms Standard Online Display
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(Via Marketwire) Recently MediaBrix unveiled their Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social and gaming advertising campaigns -- including both those on desktop and mobile -- as compared to standard online and video advertising benchmarks.
Key findings on CTR from the report include:
- Social and mobile gaming video ads see an average CTR of 3%, 30x higher than the CTR of standard banner advertising campaigns
- Social and mobile gaming value exchange ads -- where the users receive a reward for viewing the full ad -- see an average CTR of 11%, over 100x higher than the CTR of standard banner advertising campaigns
This is compared to benchmark data supplied by eMarketer for standard display and social media advertising campaigns:
- Average standard banner ads CTR is .10% -- Average rich media banner ads CTR is .12%
- Average Facebook ads CTR ranges from .03% to .11%
The key finding on ad engagement rates is that the average social and mobile gaming engagement rates are around 20%, the highest of the reported ad formats. By way of comparison, Facebook brand pages have an average engagement rate of .50% and pre-roll ads have engagement rates ranging from .7% to 3.64%, according to data supplied by eMarketer.
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The Next Jewelry Consumer
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By the end of 2013, there will be more mobile devices on Earth than people. Cisco predicts global mobile data traffic will increase 13-fold by 2017, with more than 10 billion mobile-connected devices by then. It also believes mobile network speeds will grow by seven times what it is now.
Cisco
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Mobile Lead Generation
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