In this report, MVI presents the 2012 leaders in several categories. Additionally MVI has created a Quality Ranking that is calculated as a quantitative measure of the quality of social engagement for each brand. Hurwitz continued: "A real gap is evolving between those jewelry retailers and brands that are dedicating time and resources to their digital footprint and those that have yet to cast their nets where the consumer fish are swimming. Based on the performance of some of the smaller players in this report, it is obviously an arena in which a level playing field can be achieved and brands can capture market share among younger, newer consumers."

 

 

  

Significant findings include:

• HSN (HSNI), Target (TGT) and Cartier (CFR:VX) captured top honors in the Overall category, far outdistancing the competition, based on MVI's Quality Ranking. HSN also had the most YouTube video views- nearly 65 million; Target was second in most Facebook fans- over 21 million and Cartier had the second highest total of YouTube subscribers with 15,330. 

• Southern California retailer, Robbins Brothers, ranked very high in both the Overall and Jewelry Retailer categories. Their engagement with consumers is strong, particularly on YouTube, where they have over 2 million video views and passionate content.

• Reeds, Helzberg (A Division of Berkshire Hathaway BRK.A) and Samuel Gordon's all ranked high in the Jewelry Retailer category. All three were early adopters to a digital footprint and dedicate significant daily attention to the detail of their social media, which invariably is not just about product and discounts, but rather engages and socializes with the consumer.

• Among non-retail Jewelry Brands, Tacori's growth has been rapid and significant, particularly in Facebook.

• In the Jewelry E-Tailers category Diamond Nexus continues to perform at a very high level against some very large competitors. Also showing rapid growth in this category is Brilliant Earth, a jewelry E-Tailer, whose message of conflict free and ethical origin fine jewelry is clearly resonating with millennials in social media.

• Tag Heuer takes the award in the very tight Watch Brands category, where many brands have yet to see the potential of social media and digital engagement and have been slow to prioritize this aspect of their business.

 MVI Research Report Center

I have been a good girl this year; I did not knock anyone down on Black Friday, so please send me......Pre, early, on and post Black Friday, Small (local) Business Saturday and Cyber Monday all played their roll in a healthy official start to the U.S. holiday shopping season during Thanksgiving weekend. In fact, Black Friday, the Friday after Thanksgiving, which is always on a Thursday and symbolically the day retailers go into positive income territory for the year, has taken a much expanded roll. 

 

Most department and box retailers launched their Black Friday sales on Wednesday. Who's to say a Friday can't start on a Wednesday? So now Black Friday is on Wednesday, Thursday and Friday.  Of course, the rub here are the thousands of store employees who will now and forever lose their family feast on the day we are all to be giving thanks for having family, friends and this country we call home... 

 

MVI has a customized social media strategy for jewelry brands and retailers. It's a turnkey solution that gets you growth and sales from this explosive consumer arena.

 

Get a head start on what looks to be a very strong rebounding year for the jewelry business. Whether you are a retailer, manufacturer, financial institution, mining company or service supplier, MVI's research and development can help you plan and strategize your 2013 action steps to make it a very happy new year.

 

 

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