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How Obama Used Micro-Targeting to Win Election
Jewelry retailers and brands should take note of how President Obama's re-election campaign used consumer research and micro-targeting to help win the 2012 election.
The techniques described in this fascinating video are readily available to companies in the jewelry business and will provide a distinct advantage in winning new customers, upselling existing brand loyalists and increasing the efficiency of marketing spend.
Click to Watch Video About Obama's Micro-Targeting Strategy
MVI's research team can help your jewelry business use consumer research and micro-targeting.
Contact MVI's Research Team to Learn How to Use Micro-Targeting
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JCOC 2nd Holiday 2012 Shopping Research Report Released
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 | | Corey Johnson (left), Levi Ortivez (center), and Don Johnson (right) |
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Eaton Turner Hires US Army Veteran
Jewelers for Veterans Foundation Helps
Eaton Turner Jewelry, a Montana jewelry retailer since 1885, announced the hiring of Levi Ortivez, an honorably discharged, disabled U.S. Army veteran, who had put himself through the Gemological Institute of America (GIA) and achieved the Graduate Gemologist degree.
"It's great to have a new place to start fresh for myself and my family," said Ortivez. "Don and the entire team at Eaton Turner have been very supportive. I was also fortunate to get the assistance of the Jewelers For Veterans organization," continued Ortivez. "J4V really put me in front of a lot of potential employers in the industry and helped me find the right spot."
Jewelers for Veterans Chairman, Ralph Destino, Chairman-Emeritus of Cartier, said: "We are excited for Levi and happy to have helped him along the way in his personal renaissance.Military veterans returning from Iraq, Afghanistan and other overseas missions face high unemployment rates as they look for jobs in a down economy. Jewelers for Veterans is devoted to providing these veterans with a pathway to economic success in an exciting industry where they can put their skills to good use."
Click Here to Support Jewelers for Veterans Foundation
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Planning for 2013 Starts Now
Get a head start on what looks to be a very strong rebounding year for the jewelry business. Whether you are a retailer, manufacturer, financial institution, mining company or service supplier, MVI's research and development can help you plan and strategize your 2013 action steps to make it a very happy new year.
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About MVI
MVI provides research and development for the global gem, jewelry and watch industries.
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Important Links for You to Review
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