As Heritage's "chief alignment officer," Genevieve Wood is responsible for developing and executing operations and marketing strategies to support the Leadership for America campaign. This is the think tank's vehicle to advance 10 transformational initiatives that address domestic, economic, legal and foreign policy challenges facing our nation.
Wood's duties as vice president of Leadership for America Operations include coordinating long-term and short-term strategies in the media, on Capitol Hill and at the grassroots level to educate congressional and White House staffers on Heritage's policy priorities.
Wood also oversees organizational marketing and branding efforts. Serving as a bridge between policy and marketing divisions, Leadership for America Operations works across functions to prioritize goals and activities and track success.
Before joining Heritage in 2006, Wood worked for more than 14 years in Washington politics, policy and media. In 2005, she launched her own media training and video production company, W Media.
She had been a media trainer and speech coach since 1999 for numerous members of Congress, political candidates, book authors, state legislators, organizational spokesmen and public policy analysts. Her client list included grassroots groups nationwide as well as such prominent organizations as Heritage, American Legislative Exchange Council, Cato Institute, Focus on the Family, Freedom Alliance, Manhattan Institute, Penguin Books and the Susan B. Anthony List.
From 1991 until 2004, Wood held media-related positions for such organizations and companies as the Family Research Council in Washington, D.C., the Leadership Institute in Arlington, Va., National Public Radio's Los Angeles affiliate KCRW, NBC News in New York and the Republican National Committee in Washington. Her
responsibilities covered the communications spectrum from managing staff and overseeing video production facilities to setting communications strategy and producing and anchoring television and radio talk shows on politics.
In 2000, Campaigns & Elections magazine named Wood a "rising star in politics." A frequent political commentator, she has appeared on CNN, FOX and MSNBC and on programs such as CBS' "Face the Nation," NBC's "Today," ABC's "Politically Incorrect," C-SPAN's "Washington Journal" and PBS' "To the Contrary."
A native of Texarkana, Texas, Wood graduated in 1990 with a bachelor's degree in history from the College of Charleston in South Carolina. She resides in Washington, D.C.
