The Growth Coach

Views From The Coach

 

May, 2013

Greetings!  
 


I lived and worked in the Boston area for many years and my wife and I have family in the area, so the recent bombings hit close to home. We spent hours watching the live coverage and I was struck by a number of things that I saw during those four days, hence the content for this edition of the newsletter.

Marathon Lessons

 

The text I got from my daughter at 2:52 PM on April 15 said "Explosions at the Boston marathon finish line. We are ok and as far as we know none of our friends were there." I turned on CNN - and we rarely turned it off for the next four days.

 

I was amazed at the amount of information we were getting. We had live coverage at the location of the bombings, multiple video recordings of the event, interviews with those close to the activity, and commentary by "experts". It was all too similar to the situation we face every day in business, a torrent of information that we are all trying to make sense of and use to plan our next moves. What we discover along the way is that much of the information is inaccurate, over-emphasized, or irrelevant. Just like a reporter, we are trying to get at the facts and the implications.

 

The first video I actually saw of the bombs going off was gripping. What I noticed right away was that people did run away from the spot, but far more people ran toward it to help those in need. It wasn't just police, it was race volunteers, doctors, runners, spectators - all working together to meet the needs of the victims.

 

One doctor they interviewed, who was at the finish line medical tent to treat runners with dehydration, spoke of having to change gears and deal with trauma injuries. Another said it reminded him of his service in Iraq during the war. All the medical staff who were on site relied on their training and experience to work as a team to triage the injuries and keep people alive until they could be moved to hospitals.

 

That teamwork was evident throughout the week. Think of all the different departments, agencies, governments, and resources that worked together with a common purpose. Think of how big a deal it is to shut down a metropolitan area - and people did it voluntarily because they had enough of the facts to know that it was truly in their best interest to do so. Giving your employees and your customers the facts might change how they respond to your requests.

 

The technology that supported the effort was impressive. I can't even begin to imagine the amount of raw date being instantaneously analyzed - security camera recordings, video from broadcasters and spectators, still photos from the press and spectators, cell phone calls, 911 calls, etc., etc. Imagine the deluge of information once they released the suspects images, filtered and analyzed within minutes, allowing the agencies to properly allocate and position their resources.

 

Finally, in a time when many people love to hate government, the crowds were out Friday night and over the weekend cheering the police and first responders. We appreciate the people who make the effort and get the results.

 

I was struck by the leadership, teamwork, use of technology, communication, and commitment I saw. These are the same traits that can make any business successful.

Focus on Sales

Customers are deluged with information. What they really want is solutions to their problems. Stop adding to the information overload. Understand their problems as they see them and they will be more likely to buy your solution.

Networking Tips

Most of us focus on our local network and fail to realize we have a network that could be worldwide. We know what's going on locally, so it's pretty easy to stay connected locally. It takes more effort to connect globally because you need to know what's going on elsewhere. Make the effort, it will be appreciated.


If you have ideas for future issues or questions on this one, let me know. Who do you know who would enjoy reading these articles? Use the "Forward to a friend" link below.

 

Inspired by others,


Dave Ferguson
The Growth Coach
Dave Ferguson Photo
In This Issue
This Month's Inspiration
Focus on Sales
Networking Tips
Quick Links

Local Events

Extreme Block Party

The GLMV's annual B to C event will be held on Saturday, April 27 from 10 to 3 at the Libertyville Sports Complex. If your business is consumer focused this is a great opportunity to show off to hundreds of local residents. If you are B to B, it's an opportunity to meet business owners who are active in the marketplace and could be referral sources. For more information, visit the website.

 

It's Golf Season

I'm a golfer. Golf and business can go together. In my local chambers, the GLMV has both monthly golf networking events and an annual golf outing and the SBAC has an annual golf outing. If you like golf, participate in the events. You'll have fun and meet some nice people.

Follow me:

 Find us on Facebook on Facebook

 Follow us on Twitter on Twitter

 View our profile on LinkedIn on LinkedIn

Find us on Google+ on Google+ 

 

Click on my book to check it out on Amazon. It's available in paperback and Kindle versions and, you can look inside before you buy!

Book Cover
The little book of big ideas