The Growth Coach

Views From The Coach

 

February, 2013

Greetings!  
 


Last month the future, this month the past. It seems like people are starting to develop some perspective again. It's the ability to see the present in terms of the past. That  willingness to examine the big picture is sometimes forgotten in the effort to achieve more. I wrote the first chapter of my book to illustrate the point. It's this month's main article. While almost all the other chapters evolved from content in the newsletters, this was written specifically for the book.

In The Beginning

He studied the distant horizon. It would be dark soon. The wind was picking up and it was beginning to get colder. He could see the rain clouds in the distance moving toward him. Today he had traveled through areas he hadn't hunted before and game was scarce. There was less vegetation now and even that hadn't seen water in many days. He was beginning to think about where he could sleep for the night and he wasn't looking forward to that. It would take him at least a day and a half to get back to his family and the safety and comfort of their camp. He was beginning to wonder if he had tried to do too much.


He had always been the best hunter in his family. Even as a kid he took the lead on hunting trips. But now the drought and lack of game had forced him to hunt farther and farther from their camp.


As he came to the edge of the bluff he noticed the flicker of a campfire in a cave on the opposite shore of the shallow river below him. The vegetation between the river and the cave was lush despite the drought. He was curious about that but the raindrops hitting his face cut the thought short. He needed to find shelter for the night and longed for the warmth of the cooking fire at home.


Despite his apprehension, he descended the bank and began to cross the shallow river. Suddenly a wolf ran from the cave to the edge of the river howling and growling at him. He froze in his tracks and drew his spear. Before he could act he heard a woman's voice and the wolf retreated toward the cave. The woman appeared from the cave and walked toward him, the wolf at her side. He lowered his spear as she approached. She invited him to come forward.


Instinctively he reached into his pack and tore off a piece of dried meat. As he reached the shore he offered the meat to the wary wolf that took the peace offering gently and began wagging his tail. No longer a threat, the woman invited him to walk with her to the cave.


As they passed through the lush green vegetation he noticed the neat rows and paths that separated different kinds of plants. He realized that these plants were carefully tended and that, without the wolf, the plants would have long ago been eaten by the animals living near the river.


Inside the cave he noticed an area of the floor behind the fire covered with a layer of dried grass. Two children appeared from the far end of the cave and ran to the woman's side. It was clear to him that they were her children. He offered each of the children a soft furry rabbit skin from his pack.
They all sat by the fire and the woman offered him a stew in a clay bowl. Warm and rich with the taste of fish he drank it quickly. It was then that he realized they had no meat. All the food stored in the cave was roots or fruit. He reached into his pack and produced a fresh piece of meat from the prior day's hunting. He helped her prepare it for the fire, and with the children's help, they cooked and enjoyed a rich meal together.
 

They spent some hours that evening learning about each other's goods and foods. In the morning, before he left, he offered the woman some meat and spear tips that the children could use to get fish. She offered him some of their crops, a couple of clay bowls and a reed basket to carry them.
 

He left for home that morning, knowing he would return bringing more meat, skins, and spear tips for her family. He would trade for the vegetables, bowls and baskets that the members of his tribe could use. That was the moment he became an entrepreneur, the moment he started his business. He saw a combination of needs and opportunities and decided to leverage his time and talents to create an enterprise that would return more to him than his investment of time and resources.
 

As time went on he returned many times. He met the other members of the woman's tribe and began to take his sons on his trading trips. As he grew older, they took over the business and expanded into new areas. Their sons, in turn, became traders. This continued for many generations, so many in fact that no one could remember how it all started. But we know. It's been that way from the very beginning.

Focus on Sales

Business is about creating relationships, the person to person type, not the person to portal type. Whether in person or online, customers want to feel that they have a real person to talk to who will understand - and meet - their need. Create those relationships.

Networking Tips

Networking is about meeting people, learning about them and who they know. Since you can't know who they know until you have a conversation, assume everyone might know someone that could help you or your business. Your job is to discover who they know.


If you have ideas for future issues or questions on this one, let me know. Who do you know who would enjoy reading these articles? Use the "Forward to a friend" link below.

 

Appreciating Your History,


Dave Ferguson
The Growth Coach
Dave Ferguson Photo
In This Issue
This Month's Inspiration
Focus on Sales
Networking Tips
Quick Links

Create the Future

Lake County is developing a long-term strategic plan, and needs the help of its citizens - you can help shape the future. Five Community Forums will be held to share ideas on transportation, economic development, sustainability, and public safety.


Each Community Forum will include an Open House from 6 - 7 p.m., with informational displays about County services and programs. Then, at 7 p.m., the Forum will begin.


Dates:
* Wednesday February 27:  Libertyville.
* Tuesday, March 5: Antioch
 Township

* Wednesday March 6: Trinity International University

* Tuesday, March 12: Waukegan.
* Wednesday, March 13: Wauconda

 

Visit Lake County's website for more information

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Click on my book to check it out on Amazon. It's available in paperback and Kindle versions and, you can look inside before you buy!

Book Cover
The little book of big ideas