Your potential customers could spend hours reading through page after page of information about the services you offer, history of your company, etc. Or they can get it all in a fun, attention-grabbing video that's just a few minutes long.

Video saves time and delivers your company's message succinctly and powerfully.

A recent survey by the e-commerce company Invodo found that:

• 57% of consumers say that online videos make them feel safer about purchasing a product or service online
• 41% are more likely to share product videos than other content about that product
• 55% say they have watched videos on a product page or company website 

And there's no technological curve to alienate different age groups: people young and old can watch a video and receive your message with equal clarity.

With internet speeds improving all the time, it's never been simpler or more efficient to download or stream video straight to your new customers -- even on mobile devices.

Plus, adding video to your site will improve your search engine rankings, which means more clients can find your company in the first place.