The ABCs of Content

Creating content for branding and marketing is an important job, but that doesn't mean it has to be difficult. When creating website content, blog posts, email newsletters, advertising campaigns, direct mail, or social media content; the following advice may help motivate you and keep you on track.

A - Keep your unique Audience in mind - Always!

B - Banish doubt: yes, the right people WILL want to read what you have to say 

C - Be Consistent: all communications should be aligned with your core brand message 

D - Develop an editorial calendar: plan 6 months or a year at a time

E - Educate your clients and prospects with your content - what do they want to know?

F - Stay Focused on the core essence of your brand

G - Gather statistics to track results that inform future marketing

H - Be Heartfelt, people appreciate sincerity

I - Inspire people with your content 

J - Avoid using industry Jargon people may not understand

K - Keep going- don't start a campaign and abandon it before it has a chance to work

L - Learn from your competition - what are they doing (correctly and incorrectly)?

M - Keep it Manageable 

N - Never forget it's about them and Not about you

O - Be Original

P - Be Passionate about what your organization offers

Q - Be Quick to respond to comments and inquiries

R - Relevance is vital: tell people what they need and want to know

S - Solicit feedback- do a Survey and use the results to create new content

T - Target different messages to different segments of your market

U - Provide Useful information

V - Don't be Verbose - keep your content concise

W - Keep your "Why" in mind

X - create eXtra content for the times when you don't have time

Y - Keep your content "You" focused (about the customer- not you)

Z - Zap indifference: resist the temptation to use "filler" content

If you need help developing your core message or designing and implementing marketing communications, contact us. 

� 2013 - Dubois Information