October 2016


ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Spectrum Reach 

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:   

Wednesday, October 19 
Monthly Luncheon Program
Mike Keedy, Hensville
The Premier

Saturday, November 5 
The Internship Event
Hilton Garden Inn, Perrysburg

Friday, November 11 
The Summit Show
The Summit Show
Hilton Garden Inn, Perrysburg

Thursday, November 17 
AdHOLEinONE - Indoor Golf
Fore Golfers, Airport Hwy.

Wednesday, December 7
Our Favorite Things
Hilton Garden Inn, Perrysburg


for more club information, visit:

Who Am I?

My place of birth is:
Somerset, New Jersey
The last album I played on Spotify:
Hamilton: An American Musical
The last good book I read was:
The Girl on the Train by Paula Hawkins (and I can't wait for the movie!)
I'm currently binge watching:
NCIS (all 13 previous seasons - talk about a big commitment)
Device I couldn't live without:
My greatest accomplishment outside my profession:
Touring Europe with an international youth symphony orchestra when I was 15 years old; I played string bass.
The reason I got into advertising/marketing:
I liked to "make things pretty" and I was good with computers. I didn't know what I wanted to be when I grew up so when searching for colleges, my mom stumbled on to the VCT program at Bowling Green State University. And the rest is history.
Biggest influences on me professionally:
My awesome coworkers. They continue to help me grow and learn every day ... And they put up with me five days a week.
When I'm not working, I like to:
Spend time with my furbaby, Rosie. She's a 4 year old Boston Terrier/Bulldog mix and we like to hang out at Glass City Dog Park.
Best thing about being an AAF Toledo member:
The people. It's energizing to be around so many creative people doing great work in our community.
I am:
Becka Johns

Manager, Graphic Design and Branding



 You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Matt Rubin
AAF Toledo President

AAF Toledo's vision is to deliver valuable programming for our members, support the attraction and retention of marketing talent to Toledo, and facilitate meaningful connections in our community.
Here are 5 ways to make the most of your AAF membership this fall:

1.  AAF Toledo is partnering with PRSA and Press Club of Toledo for an exclusive networking event and private tour of "I Approve This Message: Decoding Political Ads" exhibit at The Toledo Museum of Art. This is a FREE event, but limited to 50 members. Enjoy complimentary hors d'oeuvres and cash bar. Sign up here!

2.  Line up your summer interns at The Internship Event on Saturday, November 5. The Internship Event is designed to equip local college students in the PR/marketing/advertising fields with the skills they need to get an internship and succeed at it.  Learn how to secure your recruitment table.

3.  The Summit Show is our new spin on the Creativity and Innovation Summit and takes place on Friday, November 11. Think Tonight Show format for this two hour, quick-hitting seminar, with an aim to inspire new ideas and solutions to the many business problems we face as marketers.  Check out our guests and reserve your seat today.

4.  Learn how Hensville is reshaping the entertainment market in downtown Toledo and how your company or clients can get involved. Come see Mike Keedy, Director of Events & Entertainment from Toledo Mud Hens | Toledo Walleye | Hensville, present at the Lunch and Learn on October 19, 2016 at The Premier. Email director@aaftoledo.org to register.

5.  Mark your calendar and rally your team for our new 9 hole indoor golf scramble event, AdHOLEinONE, taking place November 17, 2016 at ForeGolfers.  


I Approve This Message
Tuesday, October 18


Lunch and Learn
Wednesday, October 19

Monthly Luncheon Program 
Wednesday, October 19 
The Premier ~ 4480 Heatherdowns Blvd.

Michael Keedy 
Director of Events & Entertainment

Toledo Mud Hens
Toledo Walleye

Mike will give a broad, high level overview of the Mud Hens | Walleye | Hensville operation, focusing in all aspects of the enterprise.  He will get into more detail about the growing entertainment side of the company, in regards to special events, concerts, rooftop bars and restaurant programming, and major collaborations (i.e., Holy Toledo Laughfest).

Reservations are required and needed by Monday, October 17

$25 members ~ $30 non-members ~ $15 student
(cash, check, MasterCard, or VISA accepted)

Community Service Project:

 Toledo PET Bull Project

wish list

receive one raffle ticket for bringing in a donation for a chance to win a gift card    

The Internship Event
Saturday, November 5

Hilton Garden Inn, Perrysburg
 Saturday, November 5
Registration, Continental Breakfast, and Professional Connections
Panel Discussion
Portfolio Workshop

AAF Toledo, the Press Club of Toledo and PRSA Northwest Ohio are once again joining forces with the University of Toledo and Bowling Green State University to present The Internship Event for regional college students. Be a part of this unique event created to prepare and educate students on internships and career opportunities here at home by becoming a sponsor or purchasing a recruiting table.

Recruiting tables are only $75.  Contact Patty to reserve.

information for students
information for exhibitors 

Presenting Sponsor:  Concentrek Group
Supporting Sponsor:  R/P Marketing Public Relations

Creativity & Innovation Summit
The Summit Show
Friday, November 11

Friday, November 11
Hilton Garden Inn, Perrysburg

Tom will interview an exciting lineup of guests who will share their stories of turning ideas into success: Brian Rood, Master Artist for Disney & Lucas Films and Comicon Featured Artist; Dennis Hopson, retired NBA player, inducted into Ohio State Basketball Hall of Fame, educator and philanthropist; Erika Rapp of Registry Bistro, Award winning Executive Chef and restauranteur, one of Michael Symon's Top 5 Ohio Chefs; Nicole Khoury, lead singer of Arctic Clam and founder of Project iAm; Julie Rubini, Author of Hidden Ohio and Missing Millie Benson and founder of Clare's Day.


sponsorship packages are available

promotional ad

Thursday, November 17

Thursday, November 17

  7350 Airport Hwy.

4:00 p.m. food & cash bar

9 hole scramble
5/team (7 team maximum - 35 golfers)

Team registration:  $200/5-person team
Individual registration:  $45/person

team registration and sponsorship opportunities 

2016-2017 Silver Medal Award Nominations

Silver Medal
We're looking for candidates for the 2016-2017 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and necessary criteria.
Keep in mind that the nomination committee (past 3 Silver Medal Award recipients) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AAF Toledo Office by: Monday, November 28.
Your thoughtful and prompt response will be greatly appreciated.

Welcome New Members


Kayla Brand
Production Artist
Fresh Products

Kaitlyn Payne
Marketing Officer
Waterford Bank N.A.

AAF Nationals
Member News - September 2016

2016-2017 Membership Renewals


Renew or Join by October 19 to be listed in The Summit Show membership directory.

Not a member?
contact Patty with questions at 419.866.4199

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Career Opportunities to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   


Stay connected with AAF Toledo:

View our profile on LinkedIn  Follow us on TwitterView on Instagram