September 2016


ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Spectrum Reach 

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:

Wednesday, September 21
Fall TV Preview
Maumee Indoor Theater

Wednesday, October 19 
Monthly Luncheon Program
The Premier

Saturday, November 5 
The Internship Event
Hilton Garden Inn, Perrysburg

Friday, November 11 
Creativity & Innovation Summit
The Summit Show
Hilton Garden Inn, Perrysburg

Thursday, November 17 
AdHOLEinONE - Indoor Golf
Fore Golfers, Airport Hwy.

Thursday, December 1 
Our Favorite Things
Hilton Garden Inn, Perrysburg


for more club information, visit:

Who Am I?
My place of birth is: 
Allentown, Pennsylvania
My hobbies are: 
Anything that drives, floats or flies.
The last good book I read was: 
The Wright Brothers by David McCullough.
Device I couldn't live without: 
The obvious answer is my iPhone. The runner-up answer is snap ring pliers (see a answer below).    
My greatest accomplishment outside my profession: 
My awesome wife and I raised a 14 and 11-year-old who still think we're somewhat cool. And...restoring a 1963 Jeep CJ5 from the frame up, bolt by bolt. Teaching myself about auto mechanics, bodywork and electrical wiring along the way thanks to YouTube. Completion date targeted for summer of '17.    
The reason I got into advertising/marketing: 
I love to observe the creative process and see how it's able to change perceptions and attitudes about people, places and things. It's also cool to see it happen in various market segments - the reason I prefer the agency side of the business vs. the client side.    
Biggest influences on me professionally: 
Ernie Perich and Steve Hanson. Ernie taught me that in this industry, when everyone is zigging, you should zag. And Steve demonstrated to me that great business acumen and kindness are keys to successful agency life.   
My greatest unfulfilled ambition is: 
Owning a small vineyard in Napa Valley.   
When nobody's looking, I like to: 
Remove and discard the Brazil nuts from Hanson's mixed nut jar. These over-sized hunks of blandness don't deserve to be in the same company as cashews, almonds, or pecans.    
Best thing about being an AAF Toledo member: 
This sounds cliché but it's true - Meeting like-minded people who choose to be in this crazy business we're in.    

I am: 
  Craig Hagenbuch
Director, Market Development

Hanson, Inc.
1695 Indian Wood Circle 
Suite 200 
Maumee, Ohio 43537
P.   1 419 794 7926

 You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.


Quick Links:


Matt Rubin
AAF Toledo President


Thanks for a great summer and for your participation in the biggest AdBASH volleyball tournament in AAF Toledo history! Hat's off to Greg Reese and Patty Schoepf for planning a great event and congratulations to our winning team, Mail Works (team Speweik)!

In an effort to add value for our members and their companies, the AAF Toledo board is excited to announce we will be pursuing a national speaker opportunity for 2017.

The board is currently working with the national AAF organization to identify potential speakers. We would also like to solicit speaker ideas from our membership. Is there a nationally recognized marketing expert you've always wanted to hear present live? Please let us know by emailing Patty Schoepf at

We look forward to hearing your ideas!


Fall TV Preview
Wednesday, September 21

Wednesday, September 21
Maumee Indoor Theater
601 Conant Street, Maumee
(parking:  back lot, side street, or lot across the street)

11:30 networking/buffet lunch
(catered by Marco's Pizza) 
11:45 announcements
12:00 presentations

cost:  $25/person
(includes pizza buffet and 2 concession items)

RSVP by 12:00 p.m. on Tuesday, 9/20

Our popular Fall TV Premiere is scheduled on Wednesday, September 21.  We are turning the big screen at the Maumee Indoor Theater into our own private screening room.  Join us for pizza, movie concessions, and a sneak peek of all the best fall television programming.

Representatives from the stations listed below will present a short reel of their hottest new shows.  You can get ideas for your client's media buy and your nightly viewing at the same time!

Mark your calendar now for Wednesday, September 21, with networking beginning at 11:30 a.m.  You don't want to miss this program!

Monthly Luncheon Program
Wednesday, October 19

Monthly Luncheon Program 
Wednesday, October 19 
The Premier ~ 4480 Heatherdowns Blvd.

$25/member ~ $30/non-member ~ $15/student

Michael Keedy 
Director of Events & Entertainment


Community Service Project:
Toledo PET Bull Project

wish list

receive one raffle ticket for bringing in a donation for a chance to win a gift card    

The Internship Event
Saturday, November 5

Hilton Garden Inn, Perrysburg
 Saturday, November 5
Registration, Continental Breakfast, and Professional Connections
Panel Discussion
Portfolio Workshop

AAF Toledo, the Press Club of Toledo and PRSA Northwest Ohio are once again joining forces with the University of Toledo and Bowling Green State University to present The Internship Event for regional college students. Be a part of this unique event created to prepare and educate students on internships and career opportunities here at home by becoming a sponsor or purchasing a recruiting table.

Creativity & Innovation Summit
The Summit Show
Friday, November 11

Friday, November 11
Hilton Garden Inn, Perrysburg

Tom will interview an exciting lineup of guests who will share their stories of turning ideas into success: Brian Rood, Master Artist for Disney & Lucas Films and Comicon Featured Artist; Dennis Hopson, retired NBA player, inducted into Ohio State Basketball Hall of Fame, educator and philanthropist; Erika Rapp of Registry Bistro, Award winning Executive Chef and restauranteur, one of Michael Symon's Top 5 Ohio Chefs; Nicole Khoury, lead singer of Arctic Clam and founder of Project iAm; Julie Rubini, Author of Hidden Ohio and Missing Millie Benson and founder of Clare's Day.

registration and sponsorship packages are available

Company Profile

Your customers are always connected. But are they connected to you?
Hanson Inc. is a digital marketing agency with one purpose: to tell our clients' brand stories in the places and ways that are most relevant to their audiences, creating authentic connections that drive business success.
We have over 20 years of experience in successfully delivering brand strategy, content marketing strategy and campaigns, enterprise technology integration, portals, content management and marketing automation systems, rich interactive experiences, and custom solutions of all types.
With offices in Toledo and Columbus, and clients around the world, we're not just a marketing agency or just a build shop. We have the breadth of expertise of a larger agency, with the collaborative spirit and agility of a smaller agency. We think that makes us the perfect digital partner for many brands. Maybe yours too.



Craig Hagenbuch
rector, Market Development 
1695 Indian Wood Circle, Suite 200
Maumee, Ohio 43537
P.   419.794.7926

2016-2017 Silver Medal Award Nominations

Silver Medal
We're looking for candidates for the 2016-2017 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and necessary criteria.
Keep in mind that the nomination committee (past 3 Silver Medal Award recipients) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AAF Toledo Office by: Monday, November 28.
Your thoughtful and prompt response will be greatly appreciated.

National Student Advertising Competition

Ajinomoto Windsor, Inc. to Sponsor the 2017  
National Student Advertising Competition

150 schools from across the country slated to compete by developing a winning advertising campaign for Ajinomoto Windsor's Tai Pei Frozen Asian Entrées and Appetizers. 

WASHINGTON, DC, August 22, 2016-The American Advertising Federation (AAF) is excited to announce its partnership with Ajinomoto Windsor, Inc. (AWI) as the 2017 sponsor of the National Student Advertising Competition (NSAC.) AWI has 14 brands and product lines in its portfolio and is one of the largest producers of ethnic frozen foods, including Tai Pei Frozen Asian Entrées and Appetizers.

As a leader in the frozen food category, the California-based company values new ideas and innovation. AWI recognizes the NSAC's ability to provide thousands of fresh marketing concepts and insights from millennials on how to effectively communicate with a specific market. Over the next academic year, thousands of college students will conduct research and use their findings to customize a comprehensive solution to a real-life marketing challenge for Tai Pei.


AdBASH - August 11
congratulations to our winning teams!

Thank you to the 26 teams that participated in AdBASH 2016.  We would like to thank our sponsors for making this event a success.   

event photos are posted on Facebook


Community Event
Hot Shots!

Hot Shots! 
October 1, 2016, 6:00-9:00 p.m. 
Edison Building, 300 Madison Avenue
Tickets $35
Hot Shots returns! This intoxicating event is created for those new to glass. Hot Shots is an opportunity to preview glass, engage in food and bourbon tastings, and hear the musicians of the Toledo Symphony play music inspired by the Hot Glass exhibition. Fourteen local glassblowers have worked with local bartenders and venues to create signature vessels that reflect the character and flavor of the venues. The vessels will be auctioned at Hot Shots. Over 21 only.
Free parking in the Edison Building garage. For tickets: 419.246.8000 or

Welcome New Members


Chuck Ames

Lauren Aubry

Student - Graphic Design

Katie Beakas
Director of Marketing 
Thayer Family Dealerships

Sara Bowyer
Local Marketing Manager
Owens Corning

Joe Carver
JEC Strategy

Emily Croll
Manager of Events & Game Day Presenation
Toledo Mud Hens/Walleye/Hensville

Alex Dartt
Graphic Designer
Toledo Mud Hens/Walleye/Hensville

Will Hall

Sales Executive
Mail It Corporation

Candice Lagger
Art Director
Owens Corning

Will Mellon
Graphic Designer
Toledo Mud Hens/Walleye/Hensville

Rani Naseem
Marketing Specialist
Buckeye Broadband

Randy Raymond
Marbee Printing and Graphic Art

Matt Reece
Account Executive

Debbie Simenski
Art Director
Owens Corning

Jen Sorgenfrei
Director of Marketing
The University of Toledo

Cari Stevens
Research Manager
Great Lakes Marketing Research

Sara Thomas
Account Manager
The Image Group

Chelsea Thompson
Intern - Graphic Design
Toledo Museum of Art

2016-2017 Membership Renewals

Please renew as soon as possible.

Not a member?
contact Patty with questions at 419.866.4199

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Career Opportunities to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   


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