|
2016-2017
Officers and
Board of Governors
HART
419.893.9600
1st VP
Franklin Park Mall
419.473.3317 2nd VP Cooper-Smith Advertising 419.470.5900 x18
Treasurer
Cuttlefish Graphics
419.318.8931
Ex-Officio:
Time Warner Cable Media
419.872.4073
President's Advisory Council:
Louisville Title
419.246.6729
Aramark Uniform Services
419.464.9466
5th District AAF Executive Board Member:
SensoryMax
419.724.7374
Executive Director:
cell: 419.260.9572
Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.
419.843.6665 The University of Toledo 419.530.7806
Harbor Behavioral Health
419.720.6139 Toledo Museum of Art 419.255.8000 x7428 Impact Products, LLC
419.841.2891 x313 ProMedica 419.469.3874 H.O.T. Graphic Services 419.242.7000 x365
The Blade 419.724.6494
The Blade in Education
419.724.6157
The Ability Center 419.885.5733 Jupmode 419.318.2029 Madhouse 419.873.0538
|
Calendar of Events:
Thursday, August 11
AdBASH Volleyball Tournament
team registrationWednesday, September 21 Fall TV PreviewMaumee Indoor Theater Wednesday, October 19 Monthly Luncheon ProgramThe Premier Saturday, November 5 The Internship EventHilton Garden Inn, Perrysburg Friday, November 11 Creativity & Innovation SummitHilton Garden Inn, Perrysburg Thursday, November 17 AdHOLEinONE - Indoor GolfFore Golfers, Airport Hwy. Thursday, December 1 Our Favorite ThingsHilton Garden Inn, Perrysburg
for more club information, visit:
|
Who Am I?
Maine
My hobbies are:
Reading, and fantasizing about cooking, visiting, accomplishing all the wonderful stuff I read about. It's so much easier than actually doing these things, and I can talk about them as if I had!
The last good book I read was:
"Yes Please" by Amy Poehler
My oddest habit is:
Fiddling with my earrings, while in conversation.
Device I couldn't live without:
My flat iron. Ha! You were expecting my iPhone.
My greatest accomplishment outside my profession:
Not jumping off a bridge.
The reason I got into advertising/marketing:
It's a natural segue from my design degree, and ultimately, my desire to promote what I believe will better people's lives.
Biggest influences on me professionally:
The Hollywood agent I worked for, and the Hollywood agent I married. From both of them I witnessed and learned about the good, the bad and the ugly. I'm all for the good.
My greatest (as yet) unfulfilled ambition is:
I have a few! and it's hard to weigh one as greater than the others. I will say they all involve creating environments and engaging socially with others (hints: my books, my atelier, my coffee house).
When nobody's looking, I like to:
Sleep! Seriously, how creepy is it to think someone is watching you sleep?
The one thing I really want the world to know about me:
I did my best.
Best thing about being an AAF Toledo member:
Meeting and working alongside local professionals who are positive and self-directed, with a common goal of infusing the community with the ability to recognize both the beauty and potential that surrounds us, and inspiring others to become engaged in their growth and sustainment.
Debbra Cooper
Traffic Manager
Division of Advancement, University Marketing
The University of Toledo
|
|
You are an AAF Member
Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).
This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts. to receive industry SmartBriefs. 
|
|
 |
| |
Matt Rubin
2016-2017
AAF Toledo President
|
Dear AAF Members,
In last month's newsletter, we laid out a vision to provide highly relevant programming that will provide value for our members and their companies, support the attraction and retention of top marketing talent in Toledo, and facilitate meaningful connections in our community.
We're excited to announce the first of several strategic initiatives for the upcoming year that will deliver on this vision.
New Monthly Luncheon Format (2017)
As a marketer, time is your most valuable resource. We recognize that a two-hour commitment out of the office may not be feasible for many of our members, no matter how relevant the speaker or program topic.
We've identified a few solutions to make it easier for both our members and their employers to reap the benefits of the AAF monthly luncheon series, including: trimming the length of each program to one hour, ditching the buffet and banquet hall for a boxed lunch at a member agency, and diverting resources to focus on providing higher quality programs. Our aim is to provide instructional content with predefined learning outcomes that you can take back to your clients and implement immediately.
Your feedback is essential to the success of our strategic initiatives. Please share your thoughts on the new monthly luncheon format with any member of the board. Our email addresses and phone numbers are included to the left of this article. We will be sending a survey soon as well to get your feedback. Please share your thoughts on programs, membership, events, etc.
We look forward to seeing everyone at AdBASH volleyball tournament Thursday night!
|
|
AdBASH ~ Volleyball Tournament
Thursday, August 11
|
MARK YOUR CALENDAR!
Rain or Shine Event
Thursday, August 11
for an up to date listing of teams and sponsors, please visit
|
|
Fall TV Preview
Wednesday, September 21
|
Wednesday, September 21
Maumee Indoor Theater
11:30 networking/buffet lunch
11:45 announcements
12:00 presentations
cost: $25/person (includes lunch and 2 concession items)
participating stations Time Warner Cable Media NBC24 WGTE FOX 36 WTOL BCSN Buckeye Broadband
|
|
Monthly Luncheon Program
Wednesday, October 19
|
Monthly Luncheon Program
Wednesday, October 19
The Premier ~ 4480 Heatherdowns Blvd.
$25/member ~ $30/non-member ~ $15/student
more information to come!
|
|
The Internship Event
Saturday, November 5
|
Hilton Garden Inn, Perrysburg
8:30 a.m. - 12:00 p.m.
more information to come!
|
|
Creativity & Innovation Summit
Friday, November 11
|
Since its founding in 1901, the Toledo Museum of Art has earned a global reputation for the quality of its collection, innovative and extensive education programs, and architecturally significant campus. And thanks to the benevolence of its founders, as well as the continued support of its members, TMA remains a privately-endowed, non-profit institution and opens its collection to the public free of charge-six days a week, 309 days a year.
The Museum's purpose from day one has been art education and it has long been a leader in the field of visual literacy-the ability to read images encountered in everyday culture and decipher their meaning. It is the reason why TMA organized the exhibition I Approve This Message: Decoding Political Ads, currently on view through Election Day, Nov. 8, 2016.
I Approve This Message explores how political ads are designed to appeal to voters' emotions. It doesn't matter if it is a television commercial, radio spot, newspaper ad, Facebook video, Snapchat story, or Instagram post. The vehicle for delivering the message may change, but the principles of creating an ad that sways voters' emotions do not. Essentially, the exhibition looks at how we process information emotionally before our intellect kicks in, a concept that is as applicable to visual art as it is to advertising.
For more information about I Approve This Message, visit approve.toledomuseum.org.
|
WELCOME NEW MEMBERS
Madeline Flagg
BGSU Student
Erica Scharer
Project Management Assistant
Great Lakes Marketing Research
www.glm.com
|
|
2016-2017 Membership Renewals
|
|
2016-2017 MEMBERSHIP RENEWAL INVOICES WERE MAILED
Please renew as soon as possible.
Not a member?
contact Patty with questions at 419.866.4199
|
How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
|
Get a Job!
Do you need a job? Have a job opening you'd like to fill?
AAF Toledo has the answer.
Free online job postings are just one of the benefits we offer to our members and the community. Go to Career Opportunities to find all the current job postings. It's that easy!
Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.
For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.
|
|
