July 2016


ADV logo


A Message From Our President


Matt Rubin
2016-2017 AAF Toledo President
Thank you for the opportunity to serve our thriving community of marketing and advertising professionals. Whether you are just starting out, looking to further your career or simply want to keep up with the industry, your active involvement in AAF Toledo will set you apart from your peers. You'll gain access to industry leading knowledge, network with thought leaders and sharpen your skills as a marketer. You'll not only elevate your personal career, but your efforts will elevate our region's reputation for creating great work that drives business results.
Our vision for the next year is simple.
AAF Toledo will deliver highly relevant programming that will:
1. Add value for our members and their companies
2. Support the attraction and retention of top marketing talent in Toledo
3. Facilitate meaningful connections in our community
In the coming months, the board will roll out several strategic initiatives designed to move our professional community forward. We welcome your feedback and participation and look forward to serving you in the year ahead.
Matt Rubin 

Introducing our 2016-2017 AAF Toledo Officers

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Time Warner Cable Media

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:

Thursday, August 11 
AdBASH Volleyball Tournament
team registration

Wednesday, September 21 
Fall TV Preview
Maumee Indoor Theater

Wednesday, October 19 
Monthly Luncheon Program
The Premier

Saturday, November 5 
The Internship Event
Hilton Garden Inn, Perrysburg

Friday, November 11 
Creativity & Innovation Summit
Hilton Garden Inn, Perrysburg

Thursday, November 17 
AdHOLEinONE - Indoor Golf
Fore Golfers, Airport Hwy.

Thursday, December 1 
Our Favorite Things
Hilton Garden Inn, Perrysburg


for more club information, visit:

Who Am I?
My place of birth is: 
Born in Sandusky, Ohio - Grew up in Marblehead, Ohio. Moved to Toledo for college and never left after graduation! 

My hobbies are: 
Playing sand volleyball downtown at the docks, working out, going to the beach, spending time with my friends and family, and traveling.
The last good book I read was: 
I Am Second: Real Stories. Changing Lives.
My oddest habit is: 
After I travel or go on vacation I have to unpack the day/night I get home. And when I am procrastinating about a project I tend to clean (closets, kitchen, bedroom, etc.)  

Device I couldn't live without: 
My iPhone! Between contacts, calendar, e-mails and of course my photos, I would be lost!

My greatest accomplishment outside my profession: 
Won a first place award at a lawyer marketing conference in Arlington Virginia by Great Legal Marketing.
The reason I got into advertising/marketing: 
My father owns his own construction company so growing up watching him market and sell his company's services made me want to learn more about the business side of things.

Biggest influences on me professionally: 
My father and grandfather. They are two of the hardest working men I know! 
My greatest unfulfilled ambition is: 
Attending law school - They say it's never too late!

The one thing I really want the world to know about me: 
Grew up on Lake Erie but don't eat any type of fish!
Best thing about being an AAF Toledo member: 
Meeting all the wonderful people within the group. I feel very motivated after a meeting and the ideas and topics discussed within a meeting/luncheon helps me think outside the box and think of new ways to go above and beyond for my clients.

I am: 
   Ashley Henninger 
Sales Executive
Mail It Corporation 

 You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.


Quick Links:


AAF Toledo
Matt Rubin has been a member on the Board of Governors since 2013. Passionate about marketing strategy and client service, he is an account coordinator at Hart, a full-service, integrated, creative communications firm with offices in Maumee and Columbus. Matt has enjoyed collaborating with clients and colleagues to develop award winning marketing campaigns and engaging digital projects for brands like the Ohio Lottery, TARTA and ProMedica. He is an alumnus of the University of Toledo, earning his BA in political science in 2011 and MBA in 2013.

Matt lives in downtown Toledo with his wife, Breanne, and dog Rambo. He is also President of the Ottawa-Jermain Parks Advisory Board and serves on the Ohio Commission on Service and Volunteerism.

AAF Toledo
1st VP
Casey Pogan is Marketing Director at the Franklin Park Mall, Northwest Ohio's leading retail destination with 1.3 million square feet of retail space and 7 million visitors per year. She oversees the strategic plan and helps to develop the long-term vision for the center while implementing the annual marketing plan. Casey has been an active board member since 2012 and has been the chair of AdBID Online Auction and coordinator of the Our Favorite Things annual holiday luncheon. Casey holds a BBA in Marketing from Tiffin University and a MBA from the University of Toledo. She currently lives in Toledo with her husband and two young daughters and donates her time to various non-profit organizations throughout the year.

AAF Toledo
2nd VP
Ryan Hall has been a member of AAF since 2014 and has been on the Board of Governors since 2015. He is involved in the monthly luncheons, the social committee, and the social media committee.
Ryan is a Media Buyer at Cooper-Smith Advertising, a full service Toledo based marketing agency with over 50 years of expertise in both traditional and new digital media. Ryan works with senior management to execute strategic media campaigns for their wide range of local and national clients. Ryan has a degree in Business Management from Northwest State Community College, and is currently working on his BA at Lourdes University where he is expected to graduate in May of 2017.
Ryan currently resides in downtown Toledo with his wife, Kelsey. Together, the two of them enjoy various outdoor activities including golf and boating, as well as bowling in the winter months.

AAF Toledo
Melanie Dunn has been a member since 2012 and has been on the Board of Governors since 2014 with extensive involvement with Toledo Celebrity Fight Night and the club's Social Media committee. She designed a handful of the club's creative including the AdHOLE and AdHOLEinONE logos.
Melanie is a Graphic Designer at Owens Corning in the Creative Solutions Department, working on a variety of projects including print pieces, email marketing and digital graphics for both internal and external purposes. She also provides freelance graphic design services through her company, Cuttlefish Graphics. She has her Associates in Commercial Art from Owens Community College.
Melanie resides in Bowling Green with her newlywed husband, Jason, and puppy, Moses. She is actively involved with Relay for Life, Monroe and participates in the Northwest Ohio Making Strides Against Breast Cancer Walk in Perrysburg and the American Foundation for Suicide Prevention Out of the Darkness Walk in Brownstown, Michigan.

Thank You To Our Outgoing
Board Members

Thank you for your time and talent.

Board members that completed their AAF Toledo board term on June 30, 2016 were Ann Fago, Patrick Giammarco, Matt Lentz (not in photo), and Jodi Szczublewski (not in photo).


We LOVE Our Past Presidents

Some of our past presidents attended our June 15 luncheon program.  Thank you for your continued club support.

front row:
Karen Hopkinson 2013-2014, Mae Jo Ritchie 1983-1985,
Kathy Jex 2011-2012, Sue Hague-Rogers 2007-2008,
Sara Bowyer 2009-2010

back row:
Patrick Bruen 2015-2016, Aubrey Hornsby 2014-2015,
Sue Stevenson 1999-2000, Dave Brown 1988-1989,
Greg Gettum 2000-2001, Vicky Brymer 1997-1998,
Fred Harrington 1972-1973, Angela Riddel 2008-2009,
Patrick Giammarco 2012-2013

The President's Award Goes To ...

Matt Rubin was presented with the President's Award by Patrick Bruen for his contribution to the club this past year. Thank you Matt for all you do! Looking forward to a great year under your leadership.

Welcome To Our New Board Members

Joining our Board of Governors (term 2016-2018) are:
  • Debbra Cooper, The University of Toledo
  • Stephanie Elton, Toledo Museum of Art
  • Rebecca Johns, ProMedica
  • Dr. Christine Smallman, The Blade in Education

Congratulations Scholarship Recipients
Joanne Olnhausen from the Toledo Community Foundation introduced our 2016-2017 scholarship recipients.

Congratulations to Courteney Buchanan, The University of Toledo; Ray Silvestri, Ohio State University; and Emily Thomas, Kent State University.

Press Release


AdBASH ~ Volleyball Tournament
Thursday, August 11


Thursday, August 11

team registration & sponsorship opportunities

for an up to date listing of teams and sponsors, please visit

Creativity & Innovation Summit
Friday, November 11


Friday, November 11
Hilton Garden Inn, Perrysburg

registration and sponsorship packages are available

Company Profile

Mail It Corporation is a full service mailing, marketing and printing company that has continually grown to serve our customers' needs since 1988. From graphic design to fulfillment, we are the only company in NW Ohio and SE Michigan that can help our customers save real mailing costs by lowering postage rates through presorting mail for the US Postal Service. We can help companies receive lower postage rates and offer more efficient delivery on daily first class mail. We presort and apply postal barcodes for mailing discounts and pass the savings along to your clients! If you have any questions on not only printing but also mailing, don't hesitate to reach out to Mail It Corporation!


National Silver ADDY Award

Hart won a Silver National ADDY Award for the ProMedica Urgent Care Integrated "We Treat You Well" Campaign. The award was announced Tuesday, June 7, at the National Award Show in Anaheim, California.

Press Release

2016-2017 Membership Renewals

Please renew as soon as possible.

Not a member?
contact Patty with questions at 419.866.4199

Luncheon Program Series Sponsorship
September 2016-June 2017

Monthly Luncheon Program Series Sponsor ~ $3,000


September 2016-June 2017
  • Logo on all Luncheon Program related materials
  • Four tickets to every Luncheon Program
  • Opportunity to distribute promotional materials at every Luncheon Program
  • Two AAF Toledo Memberships (July 1, 2016-June 30, 2017)
  • Four tickets plus a full page ad for the following events:
    • Creativity & Innovation Summit (November 11, 2016)
    • ADDY Awards (February 23, 2017)



contact director@aaftoledo.org if you are interested in above sponsorship package


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Career Opportunities to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   


Stay connected with AAF Toledo:

View our profile on LinkedIn  Follow us on TwitterView on Instagram