June 2016


ADV logo


 Letter from the President


In This Issue

Officers and
Board of Governors



Patrick Bruen

Time Warner Cable Media



1st VP

Matt Rubin




2nd VP

Casey Pogan

Franklin Park Mall 




Ann Fago
AIM Specialists





Aubrey Hornsby

Louisville Title



President's Advisory Council:
Karen Hopkinson
Aramark Uniform Services
Patrick Giammarco
PWG Marketing
5th District AAF Executive Board Member:

Michael Seay




Executive Director:
Patty Schoepf
office:  419.866.4199
cell:  419.260.9572

Board of Governors:


Jan Aguilar

Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.



Jean Drees

Harbor Behavioral Health



Melanie Dunn

Cuttlefish Graphics



Scott Grosteffon

Impact Products, LLC

419.841.2891 x313


Ryan Hall

Cooper-Smith Advertising

419.470.5900 x18


Matt Lentz

The Valentine Theatre

419.242.3490 x18


Greg Reece

H.O.T. Graphic Services

419.242.7000 x365


Katelin Reinhart

The Blade



Jodi Szczublewski


419.244.8321 x159


Mallory Tarr

The Ability Center



Mike Toth




Robert Wagner




Calendar of Events:

Wednesday, June 15

Past Presidents and Scholarship Recipients Recognized, Changing of the Officers and Board, and President's Award Recipient Announced

Gabe Antypas of Facebook
The Premier

Thursday, August 11 
AdBASH Volleyball Tournament


for more club information, visit:

Who Am I?

My place of birth was: 
St. Vincent's Hospital, Toledo Ohio.  Born on a Sunday at 1:19 a.m. in the morning.

My hobbies are:  
Reading, Gardening, Volunteer Work, and Adoration of the Eucharist, The Rosary, and Writing a Book.
The last good book I read was: 
The Art of An Apology: How, when, and why to give and accept apologies by Lauren M. Bloom, J.D.

My oddest habit is:  
I need to have some type of noise when I am home alone, usually the television.

Device I couldn't live without: 
Laptop Computer
Terry and I have been married 40+ years and have three grown children (2 daughters 1 son) and six grandchildren (3 boys 3 girls). We were high school sweethearts.  He has five brothers and 1 sister and I have 5 sisters and 1 brother. We are both the middle child thus we know how to compromise a lot.
Previous Jobs and Positions: 
The University of Toledo for 30 years in a variety of positions in The College of Engineering. When I retired I was Director of Professional Education and Industry Relations. I have also been a Catholic School Principal and School Board Member. I have volunteered my entire life and it has led to some amazing experiences and people.     

My greatest accomplishment outside my profession:  
Receiving my doctorate in higher education in honor of my mother and having the University read her name in memory. My mother gave up a full ride to the University of Michigan for voice to support my grandmother who was a widow at age 37 with 9 children and 1 on the way! My mother died at age 47 when I was 22. She was and will continue to be the most influential person in my life.
The reason I got into advertising/marketing:  
It is important to advertise and market products or services to consumers in a trustworthy, honest and appealing way. Honesty and truth are your best reputation builders.
Biggest influences on me professionally:  
My parents both had amazing work ethics.  

My greatest unfulfilled ambition is:  
Finish writing my book.  

When nobody's looking, I like to:  
Pray, sing and eat potato chips and drink diet coke!     

The one thing I really want the world to know about me:  
I am a Christian (Catholic) who starts each day praying that I remain humble and always in service to others. I am highly sensitive to others feelings and emotions. Growing up I wanted to be a nun, teach English and Music. I spent a little while at a convent but then I moved to another parish and life has a way of changing. I did teach English at UT and was a Catholic School principal but obviously being a nun never happened.
Best piece of advice:  
Best thing about being an AAF Toledo member:  
Love meeting all the young people in the group and hearing their ideas! The world of marketing and advertising is in good hands!!   
I am: 
Dr. Christine M. Smallman

The Blade in Education

(419) 290-7031

 You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.


Quick Links:


Patrick Bruen
AAF Toledo President
"The key is not to prioritize what's on your schedule, but to schedule your priorities."
- Stephen R Covey

I decided to reuse the quote I started with in our July 2015 newsletter, because it seems so fitting as I wrap up my term as AAF Toledo President this month. Looking back over the year, I feel we really scheduled our priorities well. We had a lot of activities, a lot of fun, and learned a tremendous amount in the process.  AdBASH, AdBID, ADDYs, AdHOLE, AdPIN, Creativity & Innovation Summit, Monthly Luncheon Program, Our Favorite Things, and so much more. We're looking forward to another great year.
Join us for our next luncheon on June 15th where I will be passing the gavel to Matt Rubin. I know the future of the organization is in good hands with Matt and I am excited to watch as he leads us forward over the next 12 months. Thank you for having been a part of the 2015-2016 AAF Toledo membership year. With our amazing membership and board of governors working hard to improve your membership experience, we felt this was a great year. 

Thank you!
Patrick Bruen
2015-2016 AAF Toledo President 
Marketing & Client Solutions 
Time Warner Cable Media


Monthly Luncheon Program
Wednesday, June 15
The Premier, 4480 Heatherdowns Blvd.

Gabe Antypas has been with Facebook for 2.5 years as a Clients Solution Manager working within the automotive industry to help partners such as General Motors and Ford leverage Facebook's various advertising products. Prior to joining Facebook, Gabe was the Director of Technology for a social media company that serviced Fiat Chrysler where he helped to develop the popular Dodge Defiance and Fiat Score a Scorpion online programs. Gabe has spent the majority of his career in the field of Technology and Computer/Information Science, and has both a Masters and Bachelors degree in Information Science from the University of Pittsburgh.
TOPIC:  A family of apps, Facebook's 10 year roadmap, and Facebook's various products that are available today to help advertiser's reach those in our audience of 1.65B people.

$20/member ~ $25/non-member ~ $15/student
cash, check, MasterCard, or VISA accepted

RSVP by Monday, June 13
phone:  419.866.4199

AdBASH ~ Volleyball Tournament
Thursday, August 11


Company Profile ~ Jupmode

Make no mistake about it, you should be picky about your t-shirt. You have the right to wear something that feels good, something that shows your style, and starts a conversation. JUPMODE is proud to offer you apparel that tells a story, reminds you of a special local business, or commemorates a time-honored tradition.
Based in Toledo, Ohio, our company's goal has always been to create and foster a pride in the city of Toledo by remembering our past and highlighting the new wave of excitement happening today. We want people to remember the hard work that people before us have poured into the city - from Toledo's greatest mayor of all time Samuel "Golden Rule" Jones to Joseph Murphy who wrote the song "We're Strong for Toledo".  We like digging into the history of the city, finding vintage designs while also coming up with new and trendy designs that make representing the four one nine feel current. No matter what your connection is to Toledo, we want people to feel proud of this city and give you a way to show off that pride. We believe that by doing better for the city of Toledo, more people can do better in the city of Toledo.

We print all of our own apparel in house which gives us a connection to our products that not a lot of other brands have. We are always trying new print methods and inks to deliver a product of the highest quality with the best hand feel possible. Printing custom work for organizations, businesses, and events is the backbone of Jupmode. If you need custom shirts made send us an email to info@jupmode.com, we'd love to help!

AdBID Auction Success

Thank you to all donors and buyers that made AdBID a fundraising success again this year!

To view the auction items sold or to bid on the remaining item left for sale click here.

2016-2017 Scholarship Recipients

The Board of Trustees of Toledo Community Foundation, Inc. is pleased to announce three recipients of the Advertising Club of Toledo / AAF Toledo Scholarship: Courteney Buchanan, Ray Silvestri and Emily Thomas.

Ms. Buchanan is a resident of Elmore, Ohio and a senior at Woodmore High School. She will be attending The University of Toledo in the fall with plans to major in Marketing.

Mr. Silvestri is a resident of Sylvania, Ohio and a senior at Evergreen High School. He plans on attending The Ohio State University to major in Marketing/Public Relations.

Ms. Thomas, a resident of Delta, OH, will be a senior at Kent State University in the fall, majoring in Visual Communication Design with a concentration in illustration and design. Her interests include seeking employment as an illustrator and designer in a creative agency.

The scholarship was established by the Advertising Club of Toledo in 2001. Scholarship applicants are required to have a 3.0 cumulative GPA and the intent to pursue a degree in communications, marketing, public relations or related field. A renewable scholarship, it is available for full-time undergraduate or graduate students who are attending a university or college in Ohio or Michigan.

The online application for the Advertising Club of Toledo / AAF Toledo Scholarship is available on Toledo Community Foundation's website, www.toledocf.org, generally after the first of the year. Applications are due mid-February. Scholarship awards are announced in May.

For further information about the Foundation's scholarship program, visit www.toledocf.org/scholarships.

Welcome New Members

Brittinee Huntley 

Director of Marketing & Communications 

Walt Churchill's Market




2016-2017 Scholarship Recipients

Courteney Buchanan, The University of Toledo

Ray Silvestri, Ohio State University

Emily Thomas, Kent State University


2016-2017 Membership Renewals

Please renew by July 1.
Not a member?
contact Patty with questions at 419.866.4199

Luncheon Program Series Sponsorship
September 2016-June 2017

Monthly Luncheon Program Series Sponsor ~ $3,000


September 2016-June 2017
  • Logo on all Luncheon Program related materials
  • Four tickets to every Luncheon Program
  • Opportunity to distribute promotional materials at every Luncheon Program
  • Two AAF Toledo Memberships (July 1, 2016-June 30, 2017)
  • Four tickets plus a full page ad for the following events:
  • Creativity & Innovation Summit (November 2016)
  • ADDYs (February 2017)

contact director@aaftoledo.org if you are interested in above sponsorship package


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Career Opportunities to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   


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