What to Do!
Wednesday, September 18 Monthly Luncheon Program
Brandywine Country Club
11:45 a.m. - 1:15 p.m.
Michael C. Gibbons President and CEO
Mainstreet Ventures Inc. Thursday, October 3 Toledo Celebrity Fight Night
at the International Boxing Club
sponsorship opportunities
tickets on sale!
$50 each or ringside table sponsorships are available
contact Patty at director@adclubtoledo.org Wednesday, October 16
Monthly Luncheon Program
Brandywine Country Club
11:45 a.m. - 1:15 p.m. Nick Miller, Media Audit Wednesday, November 6
Creativity & Innovation Summit (AdWORKS)
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m. Thursday, December 5
Our Favorite Things
Brandywine Country Club
11:30 a.m. - 1:30 p.m. |
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Who Am I?
My place of birth is:
Toledo Hospital
My hobbies are:
Traveling, UM Football, and cooking (although, not the greatest)
Things always in my Fridge:
Cheese, Celery, Water & Chardonnay (...oh, and also a lemon. My mom, Sandy, says it's rude not to have a lemon in the house.)
My oddest habit is:
I write with a Sharpie or a No.2 pencil
Device I couldn't live without:
Corkscrew
My greatest accomplishment outside my profession:
Volunteering in our community
Favorite advertising/marketing campaign:
Vintage VW Bug Advertising Campaign by DDB...I have a collection from the 50's and 60's. In fact, I own a '79 bug convertible....that needs a little engine work.
Simple lesson learned throughout my career:
"...a title doesn't mean anything" (except maybe to the person that has it)
My greatest unfulfilled ambition is:
To be a voice-over in an animated film. (I also want to learn how to juggle)
The one thing you might not know about me:
I played the banjo for a bit when I was a kid...just to make dad happy
Best thing about the AdClub:
By far, the people....Michael Seay and Patty Schoepf are at the top!
I am:
Sue Hague-Rogers
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2013-2014
Officers and
Board of Governors
Officers:
President
Karen Hopkinson
The Blade
419.724.6414
1st VP
Adams Street Publishing
419.244.9859
2nd VP
Patrick Bruen
Time Warner Cable Media
419.872.4073
Treasurer
Ann Fago
AIM Specialists
419.534.2880
Ex-Officio:
Patrick Giammarco
PWG Marketing
President's Advisory Council:
Kathy Jex
in-house communications
419.350.0523
Michael Seay
SensoryMax
419.724.7374
Executive Director:
Patty Schoepf
cell: 419.260.9572
Board of Governors:
Dava Brothers
WUPW - FOX Toledo
419.244.2235
Jean Drees
Harbor
419.720.6139
Scott Grosteffon
Impact Products, LLC
419.841.2891 x313
Suzette Kanarowski
MUIR Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Shannon Loar-Tenney
Huntington
419.249.3350
Casey Pogan
The Town Center at Levis Commons
419.931.8888
Al Purdie
Huntington Center
419.321.5019
Greg Reece
H.O.T. Printing & Graphics
419.242.7000 x365
Shelley Roach
Office Depot
419.215.2196
Matt Rubin
Hart
419.893.9600
Jodi Szczublewski
Clear Channel Media & Entertainment
419.244.8321 x159
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The AdClub partnered with Melinda Bowden of
PromoHits! to develop an online store where you can purchase AdClub-branded gear including shirts, mugs, bags, blankets, and more. This is the first time the AdClub has offered branded items to proudly show your ACT affiliation. A small percentage of each purchase goes to financially support the AdClub.
If you have an item request or a custom project for your company or event, contact Patty Schoepf
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You are an AAF Member
Your membership to the Advertising Club of Toledo
entitles you to be a
member of the
American Advertising Federation
(AAF).
This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts. to receive industry SmartBriefs. 
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AAF Membership Portal
For those who have not done so yet, using AAFs Membership Portal gives you access to exclusive content available only to AAF members. It's also used as a database to stay in touch with our ever changing membership network.
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Greetings!
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Karen Hopkinson
2013-2014
AdClub President |
learn \ˈlərn\
transitive verb
1. to gain knowledge or understanding of or skill in by study, instruction, or experience <learn a trade>
In our board meetings we have held several discussions on what motivates individuals/businesses to join the Advertising Club of Toledo and what triggers people to attend the monthly luncheons. From a survey in 2011, we found some individuals come for the networking, some come to add to their credentials, some like to be around like minds, others come for the topic or the education opportunities.
Originally my focus was more education-related. I started attending monthly luncheons in the 90's because I wanted to "learn" and be associated with and support the industry I work in. I am intrigued by other people's perspective, theories and marketing views. I wanted to raise the bar and expand my perspective.
September 18th kicks off our 2013/2014 monthly luncheon series and we are welcoming Mike Gibbons from Mainstreet Ventures (read on to find out more about Mainstreet Ventures) which is headquartered are in Ann Arbor, MI. Mike is slated to discuss "nontraditional marketing methods and the success they have had with it".
So why come to this luncheon? If I worked for an agency I would want to find out if there are things I can walk away with that can help me apply their tactics to my customers. If I work in traditional media then I want to find out what type of emerging media/marketing competition I am up against and if there is something I should be doing differently. Again for me, it's all about "learning", growth and expanding my perspective. It's about being relevant in this fast-past shifting industry.
Come learn with me. Contact Patty today to RSVP your seat. Networking starts at 11:30 at Brandywine Country Club and luncheon buffet begins at 11:45. Win a $25 gift card to one of Mainstreet Ventures restaurants!
ACT has also been busy working on another knockout event (as Kathy Jex would say). Toledo Celebrity Fight Night II, takes place on Thursday, October 3, 2013, and will benefit the International Boxing Club and the Advertising Club of Toledo. Last year we raised $10,000 by joining forces.
Toledo Celebrity Fight Night II offers something for everyone with local celebrities and business people in fun matches and exhibition matches featuring the young boxers of the IBC.
If you want to be inspired and "learn" you need to meet Harry E. Cummins, III. In addition to being a professionally licensed sports promoter, matchmaker and corner man, Harry is also a coach, a motivator and mentor.
The IBC is a 501(c)(3) organization that Harry created in 1998. IBC is dedicated to helping the underserved youth of the Toledo area stay out of gangs, stay in school, and get a good start in life through exercise, education assistance and a safe place to belong. They offer free after-school and summer programs including athletic training in boxing for area boys and girls age 9-18 years of age. The IBC is the first gym in the nation to have an education center included as a mandatory part of its program.
As Nelson Mandela once said, "Education is the most powerful weapon which you can use to change the world." (And I would even add change myself!)
Come "learn" and grow with us. Call or email Patty today to reserve your seat ($50/ticket) or table for ten!
Key dates to put on your calendar:
Monthly Luncheon Program
Wednesday, September 18
Brandywine Country Club
Mainstreet Ventures
11:30 Networking/12:00 Lunch
Toledo Celebrity Fight Night
Thursday, October 3
This is a fun, fun, Fund-raiser for ACT & IBC!!
Doors open at 6 and the fights begin at 7
Monthly Luncheon Program
Wednesday, October 16
Brandywine Country Club
Media Audit
11:30 Networking/12:00 Lunch
Creativity & Innovation Summit
Wednesday, November 6
Hilton Garden Inn, Levis Commons
8:00 a.m. - 12:00 p.m.
Featuring 10 Creative & Innovative Speakers/Businesses in this region!
2013-2014 AdClub President
419-345-3306
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Monthly Luncheon Program
Wednesday, September 18
Michael C. Gibbons, President and CEO
Mainstreet Ventures
Michael C. Gibbons is a successful restaurateur operating businesses in five states as the President and CEO of Mainstreet Ventures Inc. (MSV), an advocate for the restaurant industry through his many past and present positions at both the state and national level and through his local level philanthropic efforts.
Non-Traditional Marketing:
Mainstreet Ventures will be sharing their success with non-traditional marketing. Case studies highlighting the strategies and tactics used to implement a variety of promotions including:
Free Birthday Dinner Promotion
Review the success of this promotion for all MSV locations.
Menuvative Tablet Menus
In looking for an answer for my own company to the challenges we face for improving our guests dining experience, improving operational efficiencies and profitability and not finding anything suitable, I set off to develop a comprehensive solution that would give our guests a better experience and more information about the products they were ordering. With the creation on Menuvative, we not only pair food with wine through an intricate algorithm, we can provide nutritional information, save on paper costs, change the menu in real time, and also include the ability to market directly to our guests without cluttering our tables with table tents.
cost: $20 member ~ $25 non-member ~ $15 student
(cash, check, MasterCard, or VISA)
RESERVATIONS ARE REQUIRED AND NEEDED by:
12:00 p.m. on Monday, 9/16
call 419.866.4199 or email director@adclubtoledo.org
NEED A HAND
donations will benefit: Leukemia and Lymphoma Societies
WISH LIST:
- Fundraising teams
- Make a donation to the campaign
- Or donate GIFT CARDS for food for the walk: pizza, dessert, cookies, salad, and pasta salad. We need to serve at least 1,000 people.
- GIFT CARDS (any value is appreciated):
- Kroger
- Meijer
- WalMart
- The Andersons
receive a raffle ticket per item donated for a chance to win a $15 gift card to Target
bring a friend!
no shows will be invoiced
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at the International Boxing Club
525 Earlwood, Oregon
"Who will be the Mystery Boxer?"
$50/ticket
table sponsorship opportunities
contact Patty to reserve your tickets today!
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SAVE THE DATE! Wednesday, November 6 HILTON GARDEN INN - PERRYSBURG
more information to come!
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Thursday, August 8
Thank you to all the teams that participated and to our sponsors!
for more information, visit: AdBASHevent photos posted on FACEBOOK
Congratulations to the winning teams!
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1st Place ~ Impact Fun Company
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2nd Place ~ The Agency for Professional Models and Talent
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3rd Place ~ Off Contact Productions
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Best Effort ~ HANSON
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Health Care Reform and Mental Health
Mental health issues effect 1 out 4 people, yet many still do not seek the help they or a loved one needs. STIGMA is slowly becoming less of a barrier to getting help from professionals in the Mental Health arena. This is good news for many reasons which most importantly is a person's TOTAL well being. There are actually "well being indexes" now that healthcare is utilizing that shows the permanent change of incorporating mental health in with physical health. This is all part of the major shift that is occurring right now in health care reform. Bottom-line the name of the game now to lower costs down the road is a full throttle shift to wellness and prevention and early diagnosis of issues before they become costly sick care treatments. Along with this new focus comes the accountability piece for healthcare providers (both mental and physical) of better outcomes and actual financial penalties for having people re-admit, in lay man's terms not getting a person healthy the first time based on actuarial standards of care. Managed Care for the ENTIRE person's healthcare needs is front and center now and mental health (our minds) in the driver's seat now as a way to lower costs, and ensure people become more compliant and responsible for their own health. So with Medicaid Expansion for the State of Ohio moving forward (it will pass if not thru our Ohio legislature than by being on the ballot in Nov 14, and 70 percent of our citizens are in support of) and health exchanges coming about January 1, 2014 (only penalities to employers for non compliance pushed back to 2015) suffice it to say the healthcare delivery system is changing rapidly as we all work out operationalizing parts of the Affordable Care Act. It is a confusing time but ultimately the goals are clear: more people covered, a shift with financial incentives to focus on wellness and preventative care and to ultimately have a better system of delivery in the US with better health for all for all the money spent. In the short run though health insurance commercial rates are up and will be until some of the tide on this turns. The turn again being the shift from hospital stays and disease management once onset occurs towards preventing/controlling illness as cost effectively as possible, and in time better overall "well being and total personal health"..which all can now agree on includes in a significant way ours minds and ultimately behavior modification and ownership of our own personal health. Hang on these next few years are going to be a wild ride in the healthcare and insurance industry. To see how healthy you are Google up the Well Being Index and do a self rating! No time like the present :) The Well Being Index is a Gallop Poll that includes 5 key areas: career, social, financial, physical and community.
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2013-2014 Silver Medal Award Nominations
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We're looking for candidates for the 2013-2014 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and necessary criteria.
Keep in mind that the nomination committee may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AdClub Office by: Friday, November 22
Your thoughtful and prompt response will be greatly appreciated.
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We are pleased to write to you with exciting news about the ADDY Awards.
By now we hope you have heard that the ADDY Awards have undergone some exciting major changes. Over the years the competition rules, categories, classifications, judging and ceremony have continually adapted to changing times, technology and new emerging media. The ADDY Awards competition has become the proving ground for some of the best and the brightest in the American advertising Industry. In recognition of the stature of our award program and to these changing times, on June 8th at the National ADDY Award Ceremony, we announced that the ADDY Awards will now be known as the American Advertising Awards beginning with the upcoming 2013-2014 ADDY Season. We have developed a new look for the Awards, a new logo and a new trophy. You can begin using this new name in your competition this year and you can adopt the new logo as well. The new logo artwork will be available for download by the clubs from the AAF website in the coming days.
We also have exciting news about the ADDY software. As administrators of the competition for your club, you already face enough big challenges as you promote and manage all of the elements that go into it. We know and understand that we must provide you with better tools for doing this work... a better system for you, your club and your entrants to use so your work is easier and your competition is more successful. Therefore, we have entered into a relationship with a new software provider to develop and operate an awards platform that you will find easy to learn, intuitive and dependable. To whet your appetite, here are some features we are excited about that will be part of the brand new ADDY software platform - ready for you to use this season:
- Twice as many payment options for clubs to choose from
- Drag and Drop file upload screen
- Report Builder option that lets you create custom reports
- Entry duplication or 'cloning' feature
- Improved technical support services
This new state of the art system for entrants and administrators of the American Advertising Awards is a robust platform designed from the ground up to withstand the rigors of the heaviest ADDY entry periods. With this benefit, combined with the new intuitive interface and user-defined features, we believe that you and your club will be able to recruit new entrants and increase entries confidently. To facilitate your efforts, we have prepared a sample letter that you can use as a template when preparing your club's communication to entrants. Feel free to use all or part of this letter in emails, web or Facebook posts, or any other competition communications.
We have plans in place to help you learn to use this new software in an easy and simple way, so that you and your club can go live with confidence. We will be back in touch with you about a schedule of training sessions later in the summer. In fact, if you have another or newer ADDY contact you would like us to reach out to at that time, be sure to let us know who that person is by emailing names and email addresses to addyinfo@aaf.org.
We thank you for your continued participation in the American Advertising Awards. We know that it all starts with you and we value your dedication and the time you put into this important work. We look forward to a successful year for everyone involved.
Sincerely,
Joanne Schecter
Executive Vice President
AAF Club Services
George Riddell
Chairman
American Advertising Awards Committee
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Welcome New Members
Michelle Beard
Office Manager
Mail It Corporation
Heidi Bisbee
Marketing Professional
Bizzybee Marketing, LLC
Bridget Donovan-Townley
Brand Manager
The Knight Insurance Group
Christopher Graver
Graphic Designer / Web Developer
Toledo Museum of Art
Tami Hagedorn
Marketing Manager
Buckeye CableSystem
Ryan Hall
Media Manager
Cooper-Smith Advertising
Katie Hoschak
Public Relations Specialist
Communica
Nick Huber
Solution Advisor
BizTech
Lauren Huey
Promotions Coordinator
BCSN/WTO5 Toledo
Rod Kinn
Connection Analyst
Hanson
Matt Long
Project Manager
Great Lakes Marketing Research
Melanie Ogrodowski
Director of Marketing
Glass City Federal Credit Union
Michael Regan
Executive Vice President
SFC Graphics
Kristen Reinbolt
Marketing Assistant
The Shops at Fallen Timbers
Sean Rodman
Creative Director
HART
Robert Wagner
Owner
Man Overboard Images
Colette Yaniglos
Social Media Coordinator
Harbor
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Membership Renewals
If you're renewing your membership, you should have received your renewal invoice in the mail. Please pay ASAP. July 1 was the first day of our new fiscal year.
If you're not a member yet, now is the time to join so you can enjoy a full year of AdClub activities and events. Click the link above or contact Patty for more information.
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Light The Night
Website Links:
The Light The Night Walk funds life-saving research and support for people battling cancer. Friends, families and co-workers form fundraising teams. These efforts culminate in an inspirational, memorable evening walk where participants carry illuminated balloons: white for survivors, red in support, and gold in memory of a lost loved one. Festivities include live music, food, ceremonies, and lots of family fun. Please help us shed light on the dark world of cancer on Sunday, October 20 at the SeaGate Centre. Event begins at 5:00 p.m.
Needs:
Sponsorship: Make a difference in the fight against blood cancers! When you sponsor Light The Night you give back to the community that supports you, while receiving highly visible marketing benefits and exposure. Sponsorship packages range from $1,500 to $35,000 and are customizable to fit your company's needs. For more information on how you can sponsor the walk and other local activities, contact Daryl Rakosy by calling 216-264-5626 or daryl.rakosy@lls.org
Walk teams: Walkers can raise funds and participate as an individual or on a team with friends, family and co-workers. The dollars you raise will make a significant impact on our quest to find better therapies and cancer cures. Click here to register or click here to join or form a team. Make a difference!
Volunteers: It takes a virtual army of volunteers to make Light The Night a successful and memorable event. Volunteers
are needed for event planning, Walk night logistics and our Executive Committees. We welcome your support!
Make a donation: Make a donation to a walker or team. Each contribution supports our mission to create a world without cancer.
Everyone can make a difference. Join us!
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Get a Job!
Do you need a job? Have a job opening or internship you'd like to fill? The Advertising Club of Toledo has the answer. Free online job postings are just one of the benefits we offer to our members and the community. Go to Career Opportunities to find all the current job postings. It's that easy!
Employers - need a new staffer or intern? Just contact Patty at the AdClub office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.
Are you a student looking for an internship in the advertising/marketing field? Here's your chance to advertise yourself to companies, ad agencies, and professionals in all aspects of the industry. And it's all free!
For more information on Career Opportunities, contact Patty at the AdClub office by calling 419-866-4199, or send your ad and contact information to director@adclubtoledo.org.
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Program Sponsorship Opportunities
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2013-2014 Monthly Luncheon Program Sponsorships
Here's a great opportunity to get your company in front of the AdClubs elite group of area advertising and marketing professionals. We are offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2013-2014 season.
Be in the spotlight!
In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 1,000 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- 5 minute "commercial" at the beginning of that month's program
- "trade show" table at that month's program
- COST: $350/program
Call Patty today!
419.866.4199
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