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The Advertising Club of Toledo

 

March 2013 

 

ADV logo

               

 Letter from the President

 

In This Issue
Calendar of Events
Gettin' Personal With ....
2012-2013 Officers and Board of Governors
AAF Membership
AdPIN ~ Bowling
Monthly Luncheon Program
AdBID Online Auction
Company Profile
ADDY Awards
Silver Medal Award Winner
Welcome New Members
Yell & Tell Rally
ACT Store
Job Opportunities
2012-2013 Program Sponsorships Available




What to Do!

 

 

now - April 1

AdBID Online Auction

donation form

 

 

Friday, March 15

AdPIN ~ Bowling

Rossford Lanes

Glow Bowling - Disco Style!

6:00-9:00 p.m.

$125/5-person team

 

 

Wednesday, March 20

Monthly Luncheon Program

Brandywine Country Club

11:30-1:00 p.m.

Matt Folk, Second Sole

Need a Hand:  Humane Ohio

WISH LIST

 

 

Monday, April 15

AdBID Bidding Begins

 

 

Wednesday, April 17

Monthly Luncheon Program

Brandywine Country Club

11:30-1:00 p.m.

Debby Peters, Networking

 

 

Friday, April 26

AdBID Bidding Ends at 4:00 p.m.

 

 





Who Am I?
Cindy child  

My place of birth is:

Vermilion Ohio

 

My hobbies are:

Humane Ohio fundraising, knitting, reading "cat" mysteries, motorcycle riding, visiting museums

 

The last good book I read was:

anything by Lydia Adamson, Lillian Jackson BraunEvan Marshall, Shirley Rosseau Murphy

 

My oddest habit is:

Some people might find it odd, my husband finds it obsessive, but I just can't seem to stop rescuing pitiful homeless kitties that show up in my yard

 

Device I couldn't live without:

Smartphone - every day I wonder how I ever survived early in my career without one. Love to text, check my email, watch NetFlix, play Jewels...it really helps pass the time whenever I have to wait for someone. My first cell phone was a "bag" phone I kept in my car for "emergency" situations when out on the road - we've come a long way, baby.

 

My greatest accomplishment outside my profession:

Whatever I can do to help Humane Ohio is two-fold. No more homeless pets through their low-cost/no-cost spay/neuter program, and the Pet Food Bank which allow pets to stay with their people rather than be given to shelters.

 

The reason I got into advertising/marketing:

I was the president of the University of Toledo Advertising Club for two years when I was in college and attended all the local AdClub meetings. I loved the creativity and excitement, and camaraderie of the members. I got a rush from impossible deadlines, and the satisfaction of surpassing customer expectations.

 

Biggest influences on me professionally:

Fred Harrington was our UT AdClub advisor and was very encouraging. Arnie Reemer & Richard Knecht were mentors who taught me much.

 

My greatest unfulfilled ambition is:

starting pet hospice to take care of animals after their people have died so they can live the remainder of their lives in dignity and love.

 

When nobody is looking, I like to:

sing and dance to my disco 45 records (yes, I still have the record player I got when I was a teenager)

 

The one thing I really want the world to know about me:

I care.

 

Best thing about being an AdClub member:

The people!

 

 

I am: 

 Cindy Hauff

 

Cindy Hauff

 H.O.T. Printing & Graphics

 

chauff@h-o-tgraphics.com 

 

 

   

interested in being profiled?

 

email Patty at





2012-2013 Officers

President
Patrick Giammarco

PWG Marketing

419.329.4256

 

1st VP 

Karen Hopkinson

The Blade

419.724.6414

 

2nd VP 

Tim Speweik

Mail Works II LLC

419.725.6245

 

Treasurer  

Michael Temple
Temple Development Company

419.882.4904

 

 

Ex-Officio

Kathy Jex
in-house communications
419.350.0523


2012-2013
President's Advisory Council

 

Michael Seay

SensoryMax

419.724.7374

 

Sara Shiels 
SSOE Group
419.255.3830 x1699


Executive Director
Patty Schoepf
office:  419.866.4199
cell:  419.260.9572


2012-2013
Board of Governors

 

Patrick Bruen

Time Warner Cable Media

419.872.4073

 

Ann Fago
AIM Specialists

419.534.2880

 

Scott Grosteffon

Impact Products, LLC

419.841.2891 x313

 

Aubrey Hornsby

Adams Street Publishing

419.244.9859

 

Collette Jacobs

Adams Street Publishing

419.244.9859

 

Suzette Kanarowski

Muir Graphics

419.882.7993

 

Matt Lentz

The Valentine Theatre

419.242.3490 x18

 

Shannon Loar-Tenney

Huntington

419.249.3350

 

Casey Pogan

The Town Center at Levis Commons

419.931.8888

 

Greg Reece

H.O.T. Printing & Graphics

419.242.7000 x365 

 

Sara Young
Imagination Station
419.244.2674 x130

 





 
You are an AAF Member 

 

Your membership to the Advertising Club of Toledo
entitles you to be a
member of the
American Advertising Federation
(AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

  

 

 





Quick Links

 



ACT Membership Directory





Greetings!

PWG 2012
Patrick Giammarco

2012-2013
AdClub President

The 2013 ADDY Awards are now in the books. Congratulations to all the Gold, Silver, and Bronze winners and a job well done to our 2013 Best of Show, Madhouse. Competition was very tough this year and I was reminded just how incredibly talented AdClub members are.

 

I personally want to thank everyone who entered and/or attended the 2013 ADDY Awards. A very special thank you goes out to 2013 ADDY Chair, Suzette Kanarowski, and the entire committee.  It was a memorable night. Thank you for all your hard work!

 

Congratulations to Mr. Greg Shapiro, our Silver Medal Award winner. For more than 30 years, Mr. Shapiro has led H.O.T. Printing & Graphics through a series of transitions to become one of the largest commercial printing and graphic services companies in northwest Ohio. He has been an AdClub member since 1976 and has supported the club either directly or through involvement of his employees. Our organization and community are better from Mr. Shapiro's involvement and contribution. Congratulations!

 

The Advertising Club of Toledo is looking for a couple people who are interested in serving on the Board of Governors. I've been on the Board for five years and I can honestly say that it's been one of the highlights of my career. It's fun, challenging and I get a tremendous sense of giving back by serving. If you are interested in learning more, feel free to shoot me an email at patrick@pwgmarketing.com or give me a call at 419.329.4256. Elections will take place in May.

 

In March there are two great events planned for members and guests. The first is our annual AdPIN Bowling Tournament on March 15. This event is always a lot of fun. Round up your team of five and enjoy a great evening out!

 

The second event is our March luncheon program featuring Matt Folk, owner of Second Sole. His Marketing on a Shoe String Budget and Building Ambassadors for your Business presentation will feature different ways to target customers and build sales through customer loyalty.

 

Your AdClub Board of Governors is committed to increasing the value of your membership and we welcome any comments or suggestions.

 

 

Patrick Giammarco, PWG Marketing

patrick@pwgmarketing.com 

2012-2013 AdClub President  

 

 

 

Upcoming Events

 

AdPIN logo Friday, March 15, 2013

Rossford Lanes 

969 Dixie Hwy.

 

  Looking for a FUN night out?  We have it!

 

GLOW BOWLING, DISCO STYLE!

DISCO BOWLING  

 We will provide the disco ball, food, and all the craziest 70's music you can handle!

 

We are talking Saturday Night Fever on Friday Night!!!   

That's right Ladies and Gentleman - come dressed in your best 70's outfit. 


Trophies will be awarded to 1st, 2nd, 3rd, "best effort", and best dressed teams. 


maximum 22 lanes

(5 available)

 


call Patty Schoepf at 419.866.4199 or email

director@adclubtoledo.org

 

 

$125/5-person team

includes:  3 games, shoes, food - CASH BAR

 

 

 REGISTRATION FORM



for more event information visit:

http://adclubtoledo.org/social-events/adpin/


 

Monthly Luncheon Program
Wednesday, March 20

6904 Salisbury Road, Maumee
Fireside Room

11:30 Networking

11:45 Buffet Lunch

12:00 Announcements/Presentation

 

Matt Folk
Matt Folk, Owner - Second Sole

"Marketing On a Shoe String Budget and Building Ambassadors for your Business"

 

How do you build up and market your business on a budget? You find your niche market and create ways to turn them into your ambassadors.  At Second Sole we look at different ways to target our customers and build sales through customer loyalty.  We focus our energy through local and new events, event directors and professional field experts.  These are the channels that create our ambassadors, drive customers through the door and promote our business as an ideal location for our target customers.  We approach our marketing through our own passion for the sport of running.  Beyond the external marketing efforts, we've focused on a mission to meet our customers' needs through a knowledgeable and friendly staff.  By meeting their needs and providing our customers with a great experience, we've found they refer us to their friends, family and running partners.  These experiences are communicated throughout the local running community as our customers have become ambassadors to our store. 

 


Matt Folk has been a runner for over 20 years competing and setting school records in both high school and college. After college he became a two time US Olympic Marathon Trials Qualifier (04, 08), a two time Columbus Marathon Champion (09,11), and a three time Glass City Marathon Champion (09,10,12). He started working in the running industry in the fall of 1999 at the Second Sole Store in Youngstown Ohio as a part time job while coaching track and field at Youngstown State University.  In 2008 Matt became the owner of Second Sole in Levis Commons.
 

 

cost:  $20 member ~ $25 non-member ~ $15 student
(cash, check, MasterCard, or VISA) 

  

bring a friend!

  

RESERVATIONS ARE REQUIRED AND NEEDED by:
12:00 p.m. on Monday, 3/18

call 419.866.4199 or email director@adclubtoledo.org

 

no shows will be invoiced

 

  

Need a Hand/Lend a Hand:

Humane Ohio

www.humaneohio.org

 

WISH LIST

 

receive one raffle ticket per item donated for a chance to win a $20 Kroger

gift card

  

 

  

 

AdBID Online is an auction of everything associated with advertising.  We are looking for donations of media packages, creative, production, printing, photography, videography, web design, account service direction and more!

 

In addition, we are also accepting donations outside of the advertising realm including restaurant and shopping gift certificates, home maintenance and décor items and other offerings of entertainment and relaxation for the hard working advertising community to take a break from everyday stress!

 

The timing of the auction coincides perfectly with Mother's Day as highest bidders will be notified the first week in May. Gift baskets with a Mother's Day theme will be very popular and offer great exposure for your business.

 

AdBID is a cost effective way to get new business.  Your company's products and services will be in front of all who are bidding.  Donations will be posted on the AdBID auction page at:

www.adclubtoledo.org/social-events/adbid/

 

Proceeds will benefit our general operating fund so we can continue to offer educational programming, social events, and continue to donate to our scholarship fund. 

 

 

Getting in on the fun is easy! 

To donate, just complete the donation form describing your products and services or item donation and email it to:

director@adclubtoledo.org or mail it to:

Advertising Club of Toledo, 7230 Sawmill Run, Holland, OH 43528

 

  • Donation collection is available now through April 1
  • Online bidding will begin April 15 at 8:00 a.m.
  • Online bidding will close April 26 at 4:00 p.m.
  • Highest bidders will be contacted the week of April 29 to coordinate pick up or delivery of items  
 
thank you in advance for your support!
 

 

Company Profile

 

Imagination Station  
Imagination Station, Toledo's hands-on science center on the downtown riverfront, is a vital non-profit organization that is an integral part of Toledo's economic, educational and social landscape. Imagination Station provides a critical layer of science enrichment by serving as an educational partner for teachers, schools and parents. It's with a thoughtful blend of exhibits, experiences, education and excitement that Imagination Station is inspiring future generations of scientists in northwest Ohio.

 

The mission of Imagination Station is to be a sustainable science center that inspires in children the wonder of science and technology, preparing them for lives and careers in our knowledge-based economy. Imagination Station employs their mission to impact:

  • Familiesoffering families an opportunity to learn together as a unit; exploring the science center, asking questions and sharing in the educational process, all while spending quality time together. 
  • Schoolsserving as an extension of the classroom, offering teachers valuable, academically aligned exhibit guides to enhance their students' visit. Additionally, Imagination Station offers a wealth of inquiry-based activities on their website for use in the classroom or at home.
  • Community - participating as a responsible steward of the northwest Ohio community. The science center actively participates in community growth opportunities and educational partnerships. 

Imagination Station is comprised of themed learning worlds, each focused on a specific science field, including: Mind Zone, Water Works, Engineer It!, Eat It Up!, Little KIDSPACE, Energy Factory and Science Studio. The science center also features a flexible exhibit space that has hosted 7 traveling exhibitions since opening in 2009, including the world famous blockbuster exhibition BODIES REVEALED. This May we will be welcoming Grossology: The (Impolite) Science of the Human Body, followed by Titanic: The Artifact Exhibition opening in February 2014.

 

Imagination Station also offers a relevant and exciting schedule of special events that provides unique experiences for visitors of all ages. Sign up to receive our digital newsletter, Discover.e, to get Imagination Station's news and events in your inbox.

 

Being an Imagination Station member unlocks a world of exploration and discovery. Science center members receive unlimited admission to Imagination Station, reciprocal membership privileges to more than 300 science centers worldwide, invitations to special member-only events, discounts in Science2GO! and Atomic Café and so much more.

 

In addition to meeting the needs of our visitors and members, Imagination Station delivers a range of professional resources for educators that include a monthly electronic newsletter, companion guides for exhibits and learning worlds, and free admission every day for teachers. Because not all schools can afford field trips to Imagination Station, the science center began the Adopt-a-School program, an initiative that provides access to school children. Supported solely from corporate and individual funding, more than 15,000 students in the Toledo area have received free field trip visits in just the last school year. Without this support, many of these students would never have visited.

 

Meeting Imagination Station's mission to inspire in children the wonder of science and technology often involves more than a field trip. The science center's programmatic efforts entail a more intensive experience that promotes hands-on, inquiry-based exploration and engages children in exciting scientific discovery. Outreach programs bring science education to the schools. Hot Summer, Cool Science Summer Camps help students avoid the summer slide by keeping them engaged and learning. Scout Badge Programs and Camp-In are weekend and overnight programs designed to meet scout troop requirements on a variety of topics.

 

As a non-profit 501(c)(3) organization, Imagination Station relies on the generous support of individuals and organizations. To help the science center continue its mission, please consider making a donation to Imagination Station Annual Fund.

 

For more information about Imagination Station, please visit imaginationstationtoledo.org.

 


 

ADDY Awards

 

ADDY Jam 2013  
 Congratulations to our Award Winners!
 


Crystal Jozsa Photography


 

2013 Silver Medal Award Recipient

 

GREG SHAPIRO
H.O.T. PRINTING & GRAPHICS
Jerry and Greg
Jerry Brown awards Greg Shapiro with the 2013 Silver Medal Award

 

For more than 30 years, Greg Shapiro has led  H.O.T. Printing & Graphics through a series of transitions to become one of the largest commercial printing and graphic services companies in northwest Ohio.

 

From two employees in 1976, Greg helped grow the staff of H.O.T. and their "brother" company, Envelope Mart, to more than 100 team members, many of whom have been with the organization for more than 20 years. Without Greg's foresight and dedication, the organization probably would have gone the way of many other companies in our industry and closed its doors.

 

It takes a lot of original thinking to build and maintain a successful business for nearly four decades.

 

H.O.T. was a typesetting company for ten comfortable years, but Greg saw the writing on the wall. He transitioned the original House of Type to H.O.T. Graphic Services, a service bureau with one of the first Macintosh departments in the city. That required a major investment of research time and money in order to buy equipment and train associates.

 

Several years later, after affordable high-res desktop printers became widely available, Greg created H.O.T. Printing & Graphics and, once again, invested in the necessary equipment and staffing. Along the way he has been committed to the industry and the Toledo area.


Since 1986, Greg has been a member of the Advertising Club of Toledo, and has supported the club either directly or through the involvement of his associates. He believes in ACT's mission and has made many in-kind donations to the club for which he rarely gets much acclaim. But that's Greg's style. He's more of a behind-the-scenes supporter and a laid back guy who never looks for recognition - just the satisfaction of being content with his choices.

 

Although H.O.T. is not an agency, Greg has spent the last 37 years supporting local agencies as a vendor, helping them achieve their goals and those of their clients.

 

Greg is held in high regard in the philanthropic arena. He quietly serves his community in several capacities. He is currently a member of the board of directors for the Cherry Street Mission and Ohio Ministry Network, and previously served on the boards of Toledo Christian Schools and Calvary Church.

 

Although Greg works with many worthwhile organizations, it is not titles that he seeks. Years ago, while on his way to work, Greg drove past a small shelter on Broadway Street and saw a line of people stretching outside the door. This both touched and alarmed him as he realized the needs of homeless people and how lucky he was to be in a position to help.

 

Since then, Greg has been quite active in helping the needy of Toledo. He also has instilled that "giving" philosophy in his H.O.T. associates who, either individually or as part of the team, support many worthwhile non-profit organizations in northwest Ohio through donations, participating in events and serving on committees.

 


 

Membership

 

Welcome New Members

Joan Pham
Marketing Strategist
The University of Toledo


Matt Rubin
Account Coordinator
Hart




 

Need A Hand

Lend A Hand

 

Yell & Tell

The 10th Annual YELL & TELL: STOP CHILD ABUSE NOW Rally

Sunday, April 7, 2013
1:00-3:30 p.m.
The Franciscan Center
(on the campus of Lourdes University in Sylvania)

Emcee: WTVG, CH 13's Sashem Brey

Children's Fingerprinting courtesy of the Lucas County Sheriff's Office

Many local children's protection/child abuse prevention agencies will have exhibit tables with valuable information on preventing child abuse

50/50 raffle

Entertainment, Food, Free and open to the public

 

 

Contact: 

Pamela Crabtree, MLS
President, YELL & TELL: STOP CHILD ABUSE NOW
6540 Lincoln Green
Holland, OH 43528
419-764-9302

 


 

ACT Store

  

shop adclub
The AdClub has partnered with Melinda Bowden of PromoHits! to develop an online store where you can purchase AdClub-branded gear including shirts, mugs, bags, blankets, and more. This is the first time the AdClub has offered branded items to proudly show your ACT affiliation. A small percentage of each purchase goes to financially support the AdClub. If you have an item request or a custom project for your company or event, contact Patty Schoepf.


 

Job Opportunities

 

Get a Job!

 

Do you need a job? Have a job opening or internship you'd like to fill? The Advertising Club of Toledo has the answer. Free online job postings are just one of the benefits we offer to our members and the community. Go to Career Opportunities to find all the current job postings. It's that easy!

 

Employers - need a new staffer or intern? Just contact Patty at the AdClub office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.

 

Are you a student looking for an internship in the advertising/marketing field? Here's your chance to advertise yourself to companies, ad agencies, and professionals in all aspects of the industry. And it's all free!

 

For more information on Career Opportunities, contact Patty at the AdClub office by calling 419-866-4199, or send your ad and contact information to director@adclubtoledo.org.


   

 

 

Program Sponsorship Opportunities

 

2012-2013 Monthly Luncheon Program Sponsorships Available

 

 

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2012-2013 season.

 

Be in the spotlight!  In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.  

 

Included in your monthly program sponsorship:

  • 4 tickets to that month's program
  • logo and link on all promotions for that month's program
  • COST:  $300/program 

Call Patty today!

419.866.4199

 

 

 

About The Advertising Club of Toledo

 

 
websiteThe Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   



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