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As you may have noticed, there has been a recent increase in joint communications and events from Phoenix Ad Club and Ad 2 Phoenix. Our goal is to bring a long overdue blending of both organizations. You'll be seeing a lot more co-branded messaging coming your way. All of our events will be co-hosted, membership benefits shared and community engagement done together.
Now you may be asking, "Why are there still 2 separate clubs?" Basically, since both chapters are part of the national AAF and Ad 2 organizations respectively, there are established guidelines for club operations.
To make it as simple as possible, if you are 32 and under, you pay your dues to Ad 2; if you're over 32, you pay your dues to AAF. Since Ad 2's target membership is younger, membership fees are lower. We will soon be announcing our new membership pricing structure that will include options to cover both dues and our new "unlimited" corporate membership. (Specific details to be announced next week!)
I also want to address confusion over restrictions or requirements for events and benefits (i.e., member discounts, individuals 32+ wondering if they can attend an Ad 2 Phoenix event and vice versa). If you are a member of one organization -- you are considered a member of both! Benefits and offerings transcend both clubs.
Speaking of events, we have some awesome ones coming up and I hope you will be able to attend. Our second annual Creative Career Expo is May 7 at ASU SkySong. If you are an employer looking to hire - or an individual seeking a new position - this is a can't miss event. Please note: there are also a few spots left for exhibitors and sponsors.
Finally - there is a fantastic line up of speakers and panelists scheduled for ADMERICA! - the annual AAF national conference which is being held in Phoenix this year! Discount and a la carte pricing will be available for local members. I'm also super excited to see the list of the National ADDY award winners (congrats to our District ADDY winners too!); we had some stellar creative talent from our local market representing us.
If you have a question regarding membership, upcoming events or just want to provide feedback, please feel free to contact us.
Cheers,
Mark Anthony Munoz
Phoenix Ad Club President
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FREE ADMISSION - no cost to attend!!!EXHIBITORS/SPONSORS - There are just a few exhibitor and sponsor spots available for the 2nd annual Creative Career Expo that we're hosting on Tuesday, May 7 at ASU SkySong. Last year's event attracted 200+ individuals and we expect this year's to bring many more Valley residents seeking employment in advertising, marketing, design and other creative industries! Here are just a few of the reasons why your agency/company should register to participate:1. You're hiring - we attracted 200+ individuals last year and this year we expect MANY more to attend! 2. Public relations - it's always a good thing to get the logo/name and some of the faces of your agency/company out there! 3. INTERNS - even if you don't have any paid positions available right now there will be plenty individuals in attendance who are looking for experience and would be thrilled to gain it through an internship at your agency/company! 4. You will be hiring in the near future - even if you aren't hiring right now, it doesn't hurt to check out the talent that's out there and gather some resumes to help get you started when you do have a position open up! For full details and to register as an exhibitor or sponsor click HERE. Questions? Please contact Stephanie Lieb at 602-859-1111 or stephanie@ad2phoenix.com.
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ADMERICA! 2013 - AAF National Conference
Be a Part of the Collective Strength of the Advertising Industry
ADMERICA! 2013 will explore and celebrate the wonderful world of advertising. Featured keynote speakers include: Pete Cashmore, founder and CEO of Mashable and the brilliant minds behind Allstate's "Mayhem" campaign. Plus, advertising forums will feature panelists from: AOL, Adobe, BBDO New York, BuzzFeed, Coca-Cola, Facebook, Google, Grey New York, YouTube, SAY Media, Saatchi & Saatchi, Unilever, RED Interactive, and more!
Other conference highlights include the National Student Advertising Competition and the National ADDY Awards Show & Dinner.
Discount and a la carte pricing options available for Phoenix Ad Club and Ad 2 Phoenix members.
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2013 District ADDY Award Winners! 
Special congratulations to Valley entrants who earned ADDY Gold at the District competition this year! Cramer-Krasselt won a Gold ADDY for Toyota-TV-Campaign, Valley Toyota Dealers and PS Studios won Gold ADDYs for And the Land Grew Quiet, Phoenix Art Museum and Ballerina, Bob Carey Photography.
Please click here for a full list of district wins from our local market. National competition winners will be announced at the National ADDY Awards Gala on June 8 at ADMERICA! 2013.
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Justin Katz: 2013 Big Brain Awards Winner 
Congratulations to Justin Katz for winning the Phoenix New Times 2013 Big Brain Award! Justin won the award in the Design category.
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air INTEGRATED New Agency of Record for Total Transit 
Phoenix-based advertising agency air INTEGRATED has been selected as the new agency of record for Total Transit, the parent company of Discount Cab and two other transportation lines of business with operations in the Southwest. Seasoned industry veterans at air will provide expertise in the areas of analytics, creative, digital, paid media, public relations and social media.
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Think of Janet Ault in a Brand New Way 
Pro voiceover talent Janet Ault has launched a new brand!
Visit janetaultvoice.com to check it out, hear her demos,
and follow her on social media.
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By Susan D. Brienza, Esq. Ryley Carlock & Applewhite 
Summary of March 12, 2013 FTC Guide, "Dot Com Disclosures"
Conclusion of New FTC Guide on Disclosures
The Federal Trade Commission ("FTC") has broad powers to regulate and monitor all advertisements for goods and services (with the exception of a few industries such as banking and aviation)-advertisements in any medium whatsoever, including Internet and social media promotions. Under long-standing FTC statutes, regulations and policy, all marketing claims must be true, accurate, not misleading or deceptive, and supported by sound scientific or factual research. Often, in order to "cure" a potentially deceptive claim, a disclaimer or a disclosure is required, e.g., "The following blogs are paid reviews."
Recently, on March 12, 2013, the Federal Trade Commission published a revised version of its 2000 guide known as Dot Com Disclosures, after a two-year process. The new FTC staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising, "takes into account the expanding use of smartphones with small screens and the rise of social media marketing. It also contains mock ads that illustrate the updated principles." See the FTC's press release regarding its Dot Com Disclosures guidance and the 53-page guide itself. I noted with some amusement that the FTC ends this press release and others with: "Like the FTC on Facebook, follow us on Twitter. . ."
FULL ARTICLE
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IN THE KNOW: INDUSTRY INSIDER
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By Jay Friedman, COO of Goodway Group 
Everything You Need to Know About RTB and Programmatic Digital Media Buying
Real-time bidding is known as the "next big thing" in digital media and is expected to make up 19% of all display ad spending. This evolution of RTB as a subset of programmatic buying is also clouded in hype and misinformation, leading to agency (and client) confusion as to how to incorporate this strategy into digital campaigns. Goodway COO Jay Friedman demystifies RTB to help you gain a deeper understanding of this complex subject including the myths, benefits, and future predictions.
FULL ARTICLE
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Tuesday, May 7
6 to 9 p.m.
Creative Career Expo
ASU SkySong
This event will allow those seeking positions in advertising, marketing, design and other creative industries to talk face to face with representatives from top Valley companies.
A few exhibitor/sponsor spots left!
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Monday, May 13
Networking Phoenix Signature Event
Talking Stick Resort
The Signature Event takes place 3 times a year and always attracts a great crowd. Don't miss this amazing networking opportunity!
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Tuesday, May 21
Ad2sday Networking Mixer
O.H.S.O. EATERY + nanoBREWERY
GUEST SPEAKERS: E.B. Lane's Creative Director Gary Serviss, Vice President of Multicultural Marketing Joe Ray and Associate Creative Director Nick Zink.
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June 5-8, 2013
ADMERICA!
AAF National Conference
Arizona Biltmore Resort and Spa
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Phoenix AD Club and
AD 2 Phoenix membership provides opportunities for engagement, education and recognition and connects you to the Valley advertising and creative community plus the national Ad 2 and AAF networks consisting of nearly 200+ chapters nationwide!
Ad 2 Phoenix is for creative professionals ages 32 & under and Phoenix Ad Club is for those 33+. Membership benefits are universal - basically it comes down to which club you pay your annual dues to - if you are a member of one you are considered a member of both!
JOIN OR RENEW
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