Greetings,
Similar to the mad rush we all go through when getting our ADDY entries prepared for drop off day, the Ad Club board has been super busy finalizing exciting items that we'll be unveiling at the upcoming Gala on March 2nd.
Although, there's still a bit of "urgency" being experienced as we prep for the ADDY Gala, we are now in the home stretch. I hope you will be able to attend and help celebrate the best in Valley Advertising with your peers and community. As always, this will be a sell out event so please don't hesitate (and then rush) to get your tickets before they are gone.
Special congratulations to AD Person of the Year and Creative Director of the Year Nominees! Also, a very special thank you to the ADDY chair, committee, volunteers, vendors and sponsors that help in making the event happen.
Cheers,
Mark Anthony Munoz
Phoenix Ad Club President
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The 2013 ADDYs Gala is Almost Here, Get Your Tickets Before They're Sold Out!
Be sure to come early to view all the award-winning work, enjoy great food and have some fun! Top awards for Best of Show, Art DIrection, Copywriting and Ad Person and Creative Director of the Year will also be awarded.
EVENT DATE: Saturday, March 2, 2013
LOCATION: The Duce, 525 South Central Avenue, Phoenix, AZ 85004
TIME: 6:00 PM - 9:30 PM (ish)
PAID Pre-Registrations ONLY for this event.
No tickets will be sold at the door.
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Congratulations to This Year's
Creative Director of the Year Nominees
Ian Barry, C-K
Hoi Yan Cheung, ASU
Jason Gonzalez, Anderson
Mark Itkowitz, EB Lane
Luis Medina, Park&Co
Gary Serviss, E.B. Lane
Jason Smith, Moses
Shane Tang, The James Agency
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Congratulations to This Year's
AD Person of the Year Nominees
Ted Anderson, ANDERSON Advertising & PR
Cheryl Green, AZ Big Media
Scott Harkey, Owens Harkey Advertising
Veronique James, The James Agency
Beau Lane, E.B. Lane
Bill Lavidge, The Lavidge Company
Chad Little, adhesive.co
Gil Mejia, The Art Institute of Phoenix
Mirja Riester, RIESTER
Stan Yamamoto, Moto Marketing / Park&Co
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Business Growth Prompts The James Agency Move to Larger Office Space
The James Agency champions comfortable work and home environment with new office design
An exciting start to the New Year, Scottsdale advertising and public relations firm, The James Agency, began 2013 in a completely new environment. Entering into its ninth year of business, the firm returned to work after the holidays to a new address on Indian School Road just east of Hayden. Because of growing business needs, the new office space is twice the size of the previous one giving employees some much needed elbowroom. Contributing to the office expansion, as client needs and roster continue to grow, The James Agency plans to hire up to six employees in 2013.
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2013 AAF NATIONAL CONFERENCE
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ADMERICA! 2013
The Phoenix Ad Club is pleased to announce that we will be the host city for the National AAF Conference, ADMERICA! on June 5-8, 2013 at the Arizona Biltmore Resort and Spa.
ADMERICA! 2013 will focus on the innovations made in the fields of advertising, marketing and communications through the use of social media, creative, digital, new business, and mobile advertising.
The event will include national speakers, workshops and will also offer the Principles and Practices for Advertising Ethics Certificate Program, brought to you by the Institute for Advertising Ethics.
Key events include:
* Keynote speakers
* National Student Advertising Competition (NSAC) sponsored by Glidden Paint
* National ADDY Awards Gala
Hope you can join us for four days of compelling presentations!
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Top-level Domains Could Mean the Return of a "Chaotic" Web
The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek.
READ MORE
STUDY: Social marketing, Service Silos Hurt Brand Perceptions
Brands are hurting their perception with consumers because hardly any of them "are doing equally well on social marketing and social servicing," says Jacqueline Anderson of J.D. Power and Associates, which conducted a study looking at six industries, 100 companies and 23,000 consumers. The study suggests that the problem arises from social marketing and social servicing silos and a disparity between how various age groups use social channels. "It's kind of a failure to understand why consumers are reaching out. Many companies are still organized around servicing on one side and marketing on the other," says Anderson. MediaPost Communications/Marketing Daily. READ MORE
Is America the Next "Emerging Market"?
Some of the world's biggest brands, including Procter & Gamble, Coca-Cola, L'Oreal and General Motors, see growth potential not just in the developing world but in the U.S. recovery. L'Oreal Chairman and CEO Jean Paul Agon went as far as to characterize the U.S. as an "emerging market" after the company posted more than 7% sales growth in each of the last two quarters of 2012. Jack Neff writes, "Some marketers are turning attention back to the U.S. because they've underinvested here or are responding to increased competition." Advertising Age. READ MORE
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March 2, 2013
ADDY Awards Gala
The Duce Phoenix
6:00 PM - 9:30 PM (ish)
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April 11/May 16, 2013
AAF Thought Leadership Forum: Utilizing New Technology in Advertising
Digital 101 + 102
In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more!
More Info ...
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June 5-8, 2013
ADMERICA!
AAF National Conference
Arizona Biltmore Resort and Spa
Click here for information and early-bird pricing. |
Phoenix AD Club membership provides opportunities for engagement, education and recognition and connects you to the local advertising community and a national AAF network consisting of nearly 200 clubs nationwide.
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