Newsletter ADDYs
December 10, 2012
PRESIDENT'S FORUM

Greetings,

To launch our new revamped e-newsletter, we are focusing the issue on this year's ADDY competition. And, with the December 14th entry deadline fast approaching, the subject matter couldn't be more timely.

In this issue, we hope you'll find information and tips to make entering this year's competition easier and less stressful. Of course, if you have any questions about the competition, please don't hesitate to contact your ADDY Committee. As always, I look forward to seeing all the outstanding work entered from our local community.

Hope you enjoy the new format; and if you would like to contribute information for an upcoming issue, be sure to submit your information to our newsletter committee for inclusion.

Best,

Mark Anthony Munoz  
Phoenix Ad Club President
IMPORTANT DATES AND DEADLINES

It is important that you do not miss local deadlines. Late entries will not be accepted.    

ADDY ENTRY DEADLINE     

December 14, 2012

12 Noon - 5:30 P.M.
McMurry Inc.
1010 E Missouri Avenue, Phoenix, 85014
    

 
ADDY JUDGING

January 18-19, 2013

Art Institute of Phoenix  

ADDYS GALA

March 2, 2013

Save the date. Location TBD

 
 
NOTE:  Winners of the national ADDY competition will be announced in June, 2013 at the national AAF conference: ADMERICA! hosted by the Phoenix Ad Club at the Arizona Biltmore.
HOW DO THE ADDYS WORK?

The ADDYs are conducted annually by the American Advertising Federation (AAF). The local ADDY Awards is the first in a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.  

 

ADDY TIERS


TIER 1:  
Entry in your local ADDY competition is the first step toward winning a national ADDY. 

 

TIER 2:  Gold Local ADDY winners (and Silver winners who wish to pay an additional forwarding fee) advance to compete in the District competition. 

 

TIER 3:  Gold District ADDY winners advance to compete in the National competition.

FEES

AD CLUB MEMBERS Member Savings
Single Entry: $85 each
Campaign Entry: $105 each
Local-Only Single Entry: $60 each
Local-Only Campaign Entry: $80 each

In order to receive discounted member rate, entrants MUST BE CURRENT in their membership standing when submitting entries.

If you are unsure of your membership, please email our membership committee. Becoming a member qualifies you for substantial discounts on entry fees. 


NON MEMBERS
Single Entry: $140 each
Campaign Entry: $160 each
Local-Only Single Entry: $115 each
Local-Only Campaign Entry: $135 each

STUDENTS
Single Entry: $35 each
Campaign Entry: $55 each 
Membership is not required for student participants 

* Entry fees must be paid on or before the December 14 deadline
* Payment may be submitted online by credit card on the ADDY awards entry website when you enter the competition
- We also accept payment by check. Checks will be accepted at the door on drop off date with physical entries.
* Make checks payable to AAF Metro Phoenix
- If mailing checks, checks must be received prior to the entry deadline
- Mail checks to AAF Metro Phoenix, PO Box 8767, Phoenix AZ 85066 
HOW TO ENTER

To enter the competition, go to the Ad Club web site and click on the ADDYs tab. Here you will find all the information on entering this year's competition. Be sure to download and review official rules and categories guidelines before you start the process.
ADDYS Professional ADDYS Student
Once you are ready to enter, click on the "ENTER THE ADDYS" graphic to register for the 2012/13 competition.

NOTE:
The ADDY software is new this year so you will need to register in order to login and submit entries, regardless if you have entered in previous years. Once you have registered, you will be able to return to add or modify your entries.
PREPARING YOUR ENTRIES

Download the "ADDY PRINT ENTRY SAMPLE" PDF for a quick overview of how to prepare print entries. All entries must be submitted in the official clear plastic envelopes and prepared according to directions provided

The Phoenix Ad Club provides FREE envelopes for your entries. Envelopes may be picked up at one of the following locations* during normal business hours, Monday thru Friday

MCMURRY 1010 E. Missouri Ave., Phoenix, AZ 85014
ANDERSON Advertising 5725 N. Scottsdale Rd. Ste. 105, Scottsdale, AZ 85250
RIESTER 802 North 3rd Avenue, Phoenix, AZ 85003
ENTRY DROP OFF

Deliver your prepared entries to McMurry on
December 14th, between 12 Noon - 5:30 P.M

McMurry is the only approved ADDY drop off location

dropp off
* Gather all of your individual and campaign entries and place in a box or bag for easy delivery
* Assure that the entries have been prepared per submission requirements
* Bring a completed and signed ADDY Manifest Form (you will be able to print out a manifest when you have finished registering your entries) which lists all your entries, and shows the status of your payment and/or the balance due
* Complete your online payment prior to delivery OR bring a check for payment in full 
ISSUE 9
FEATURED EVENTS

December 14, 2012
ADDY Entry Deadline
12 Noon - 5:30 P.M.
McMurry, 1010 E. Missouri Ave., Phoenix 85014 
January 18-19, 2013
ADDY Judging
Art Institute of Phoenix 
March 2, 2013
ADDY Gala
Save the date
Location to be announced
GET INVOLVED

If you ever wanted to know what's involved in planning the ADDYs competition and putting on the Gala celebration - or had a great idea you wanted to share on how to make the ADDYs better. 
 
Now's your opportunity to get involved, by joining the ADDYS planning committee. We are looking for help with planning, promotions, design, sponsorships, show production and more.

Please email the ADDY committee for details on the next planning session. Any amount of time is greatly appreciated.
ADDY SUPPORTERS AND SPONSORS


    

ADDY sponsorship is a terrific opportunity for Valley businesses who offer support services to the advertising and marketing community to showcase their support of the industry and receive recognition as an ADDY supporter as well as additional exposure to the advertising community.

Click here for available ADDY sponsorship opportunities.
2012 ADDYs

CONGRATULATIONS TO THE 2012 ADDY AWARD WINNERS!

Click here to visit the Creative Gallery and view photos from the 2012 Awards Gala.
 
For additional information about the 2012 competition, click here.

To download a copy of the 2012 ADDY Winners book, click on the graphic. 
 
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Phoenix AD Club membership provides opportunities for engagement, education and recognition and connects you to the local advertising community and the national AAF network consisting of nearly 200 clubs nationwide
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PHOENIX AD CLUB P.O. Box 8767, Phoenix, AZ 85066  602-218-5052