Second is focusing on making the connection between our artists and tile history to have conversations with clients. One of the funniest comments/questions we sometimes hear is "handmade tile is a new concept...right?" Our answer from the organizations stand point is handmade tile has been around since the earliest parts of civilization think of Roman mosaics, Delft tiles, Mexican tiles, Medieval floor tiles. Once they hear that they usually go "oh yeah I never thought of that." Then they feel they have a connection to our artists and want to explore more. To make this connection we are using our advertising campaign this year to point those concepts out by creating tools to help artists start conversations and make verbal and visual opportunities to build relationships. As you review the ad in the directory you will note the historical tiles and dates. We are planning on making a series of postcards using participating artists and pairing them with historical tile showing with the goal of making the connection and talking points for artists to start conversations with people. We want a potential person who might consider going to the tile festival to feel like they know an artist at the show and this is there chance to really support their work. A festival is an experience and people like to remember their experience with collectibles. 

The ad on the back cover has the date incorrect stating the tile festival is on the 17th a Tuesday. The correct date is Saturday the 21st. The date is correct in two other areas in the directory and is correct on the website. Sorry about the issue.