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Dive Industry Professional
EDITOR: Gene Muchanski
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 Preparing For Next Season
Welcome to the August 2015 edition of The Dive Industry Professional. August is peak season for dive stores, dive boats and local scuba instructors. So while the dive businesses that are on the front lines of the industry are in the midst of peak season, the rest of the industry is getting ready for the DEMA Show in November. To be fair to both sides of the industry, this issue has to be about promoting local diving now and preparing for the largest trade event of the year.
Local Diving is a concept that is getting the attention of the diving community. We all want to grow the industry and we know that activity stimulates growth. If you want to sell more gear, you have to promote more reasons to use gear. If you want to sell more training, then give people more reasons to learn to dive or take continuing education. The only way you are going to sell more dive travel is by having a larger pool of active divers. Boy that sounds easy! So, who's on-board to start promoting Local Diving?
Enjoy Your Diving,
Gene Muchanski
Editor, The Dive Industry Professional
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| Editorial |  Anyone Can Be A Scuba Ambassadorby Gene Muchanski, Editor The Dive Industry Professional The future of the diving industry is in the hands of those divers who are hyper active in the recreation and know how to naturally motivate people to go diving with them. They are at the center of their own circle of influence and local diving activity revolves around them. At DIVE LOCAL we call these people Ambassadors. They are also referred to as Opinion Leaders or Scuba Evangelists. They are the ones who get people excited about scuba diving and the industry needs more people like them. Read more |
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Industry News
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 DIVE LOCAL - The "White Paper"
by Gene Muchanski
Executive Director, Dive Industry Foundation
DIVE LOCAL is a community effort to reach the general public to promote snorkeling and scuba diving as an exciting recreation. Our Mission is to show people how to: 1) Learn to dive. 2) Buy their diving equipment. 3) Go Diving. 4) Stay active in the recreation. Our Goal is to support and promote; 1) Local Dive Stores. 2) Local Dive Operators. 3) Local Dive Clubs. 4) Local Diving Instructors. DIVE LOCAL uses National Magazine coverage, Regional Dive Shows and Regional Summit Conferences in addition to websites, newsletters, blogs, electronic mail, press releases and social media networks to promote local diving shows & events and local diving businesses.
Our White Paper, a work in progress, defines this international community effort and how everyone can become involved to help grow the industry. Think of DIVE LOCAL as a Pot Luck Dinner. Everyone is invited to participate which means that everyone must bring something to the table. The goal is to promote all of the Dive Stores, Dive Boats, Dive Clubs and Scuba Instructors by enlisting the support of their major manufactures, training agencies, travel wholesalers & resort destinations, and service providers specializing in diving equipment and services. DIVE LOCAL is also counting on sponsorship from Tourism Boards, Convention and Visitors Bureaus and Local Chambers of Commerce. Five Major Sponsors have already stepped up to the plate. Read our White Paper to see how you can support this community effort and help grow the industry.
DIVE LOCAL has created a social media facebook page to promote local diving and local diving events. Like us on facebook at www.facebook.com/divelocal Our Wordpress Blog website is used as a draft document to define the DIVE LOCAL organization as we get feedback from the local dive communities worldwide. Sign up for our blog at www.divelocal.wordpress.com Our Super Website at www.divelocal.org will be the vehicle we use to promote diving to the general public. Finally, an international co-op program is here to grow the diving industry. Read more
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Manufacturing News
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 DUI Extends Premium Drysuit Repair
by Susan Long, President & CEO
Diving Unlimited International, Inc.
DUI Extends Premium Drysuit Repair Service To All Drysuit Brands. For over 50 years, Diving Unlimited International has been designing and manufacturing DUI drysuits - the premier drysuit brand worldwide. DUI also provides this same expertise in the repair of its drysuits. DUI is ISO 9001:2008 certified and has highly experienced service technicians. DUI services diving and surface drysuits for the recreational, technical, public safety, commercial and military markets. Read more
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Trade Show News
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 DIA Members To Exhibit at DEMA Show 2015
Dive Industry Association Members are exhibiting at the DEMA Show on November 4-7, 2015 at the Orange County Convention Center in Orlando, Florida. Make it a point to visit our DIA Members FIRST. Read more
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Training Agency News
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 A Diving Renaissance Designed For NAUI
by Gene Muchanski, NAUI 3821 L
2015 NAUI Board of Directors Nominee
When we hear "NAUI" mentioned in industry conversations, the words "Quality" and "Leadership" come to mind. Both For-Profit and Non-Profit organizations are in business to sell programs, products and services to a designated target market. NAUI Worldwide is no different than any other business. For more than 50 years NAUI has earned an unequaled reputation in the diving industry as a quality oriented certification agency that has consistently delivered superior quality programs and trained some of the best scuba instructors in the world. Read more
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Member August Birthdays
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 Dive Industry Association's Member Birthdays
Dive Industry Association celebrates its Member Birthdays. As busy Industry Professionals, its refreshing to take a break and let a fellow industry person know you are thinking about them. So to all of our Member celebrating a Birthday in August - Happy Birthday! Read more
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Weekly Press Releases
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 DIA Weekly Dive News Published Every Tuesday
Dive Industry Association Weekly News: Where the diving industry gets its news! FREE! Dive Industry Association has been publishing its FREE Press Releases for three years now. These are not paid ads, but current press releases from the diving business community, worldwide. There is no charge to DIA Members. Reader subscription is FREE and is by Opt-in only. Stay in touch with industry trends by reading the Weekly News. Read Latest Weekly News
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Shows & Events - Calendar 2015 & 2016
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 Shows & Events 2015 & 2016
"Face-to-Face Marketing at its Best"
Our 2015-2016 Calendar has been updated to include dive shows, travel & adventure shows, outdoor shows and surf expos. The Industry's current Shows & Events calendar is listed on our Blog web site. If your show or event is not listed, please send us an email. Read more
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Shows & Events - Calendar 2015
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| Welcome New Members | |
New Members are the lifeblood of any organization. Please extend a warm welcome to our new Dive Industry Members. You can access their complete contact information by going to our Trade Directory website at www.DiveIndustry.net/directory
0342 - Underwater Society of America - Non-Profit Association. Carol Rose, President. email: croseusoa@aol.com Web: www.underwater-society.org
0343 - DUI - Diving Unlimited International, Inc. - Manufacturer. Susan Long, President & CEO. email: support@dui-online.com Web: www.dui-online.com
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| Charter Member & Member Renewals | |
We would like to thank the following Members for renewing with us for another year. Please go to their web sites and become familiar with your fellow members. You can access their complete contact information at www.DiveIndustry.net/directory
0073 - Discovery Diving Co., Inc. - Retail Dive Center & Dive Operator. Debby Boyce, President. dive@discoverydiving.com Web: www.discoverydiving.com
0319 - Ocean Care Solutions - Manufacturer. Ron Adley, Managing General Partner. email: ron@oceancaresolutions.com Web: www.oceancaresolutons.com
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| Membership | |
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time." Founded in April 2001, Dive Businesses and Individuals have joined our association to promote their business and grow the diving industry.
Our Mission: Helping our Members become more Professional, Proficient and Profitable by promoting their business to the general public, thereby growing the diving & watersports industry and increasing business opportunities for our Members.
Our Goals:
- Unite the Industry to a common purpose.
- Promote Professional Development with our Membership.
- Generate maximum marketing exposure for our Members.
- Increase business opportunities for our Members.
Reasons To Join: Your first year dues are $125. Renewals are $100. There is no other place in the industry where you get as much coverage for so little an investment. The association promotes your business on web sites, in directories, and in person at trade & consumer shows. We use digital, print and social media marketing extensively. We are persistent marketeers! The discounts you receive from Constant Contact by being a member and the FREE weekly press releases you receive more than pay for your dues many times over. Don't be a "Lone Marketeer." Join the Dive Industry Association Network this year.
For more information on the Dive Industry Association, contact Gene Muchanski, Executive Director, Dive Industry Association, Inc., 2294 Botanica Circle, West Melbourne, FL 32904-7339. Phone: 321-914-3778. email: gene@diveindustry.net Web: www.diveindustry.net/membership Directory: www.DiveIndustryDirectory.com
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FREE 60-Day Trial - Constant Contact
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 Dive Industry Foundation is a Constant Contact Business Partner. As a DIA Member, you qualify for a FREE 60-Day Trial. Take it from us, it's a fun way to learn how to grow your business by using email marketing. Constant Contact is easy to use and they have a ton of support to help you get up and running. Request your 60-Day FREE trial today by going to Constant Contact.
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Gene Muchanski, Editor
The Dive Industry Professional
Dive Industry Association, Inc.
"Building a Better Industry, One Member at a Time"
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