DIA 350 
Dive Industry Weekly Dive News  
 July 21, 2015 - Week 30                                                                            
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July 21, 2015: Week 30 of the Dive Industry Weekly News for 2015.  Receive this FREE "Opt-in Only" publication directly to your in-box every Tuesday... Opt-in Today 

Marketing Tip of the Week
Marketing Strategy:  Modern Marketing Tools = Better Productivity.  While you are working IN your business, someone has to be working ON your business. You need modern marketing tools that make your job easier and makes you more productive. Are you familiar with Quickbooks, Sales Force, Card Scan, Microsoft Office, Facebook and Constant Contact?  This Week's Marketing Tip is Brought To You by the Marketing Professionals at Dive Industry Association. We Specialize in Your Success.  Read more about DIA's Consultancy Services.

Association News
Dive Industry Foundation:  New CRM Program with Sales Force.  We are using Sales Force to improve our electronic communications with the diving community, both trade and consumer.  Dive Industry Professionals can expect an email request from the Foundation in the next few weeks to verify their contact information.  After we finish verifying over 5,000 dive industry professionals we will begin to work on our first 20,000 active divers.  Please help us cleanse our database.
Local Diving News
DIVE LOCAL:  New Website Under Construction.  Our new domain is being hosted by DivingGlobal - a DIVE LOCAL Sponsor. The site will focus on; 1) Learning to Dive.  2) Buying Dive Equipment.  3) Going Diving.   4) Staying Active in Diving.  See "Draft" Home Page.  


DIVE LOCAL:  New Facebook Page.  DIVE LOCAL has a new facebook page at www.facebook.com/divelocal  We predict this facebook page will grow quickly. Visit the page, "Like" us and share your Local Diving pictures with us.
Media News
Dive News Network:  Promoting Local Diving.  Scuba & H2O Adventure Magazine is promoting the DIVE LOCAL theme.  On page 4 of the July Issue, is an editorial by Gene Muchanski on the DIVE LOCAL promotion.  Read more
Product Specials
Gogh Jewelry Design:  Breath In & Out Crystal Earrings.  Just added to our collection.  Read more 
Retail Network News
DiscoveryDiving-100 Discovery Diving:  Weekly NewZ & Trivia.  July 16, 2015. Question of the Week:  Do sharks have good eyesight?   Read more


Oceanblue:  New Summer Store Hours Through October 31, 2015.  Oceanblue has new summer store hours.  Read more
Travel News
World's Best Dives:  Roatan Underwater Photo Festival.  September 26 - October 3, 2015 - Turquoise Bay Resort - Roatan, Bay Islands, Honduras.  Read more 
Shows & Events News
DTESeattle-100 Scuba & H2O Adventure:  2016 Dive Expo & Maritime Festival.  You are invited to preview the location of the Expo at the Seattle Maritime Event Center on Wednesday, July 22, 2015.  See what it is going to be like and report back to us.  Read more


Our World-Underwater:  Booth Space Open for Chicago on August 1, 2015.  Our World-Underwater Chicago is scheduled for February 26-28, 2016.  This is their 46th annual show. Returning exhibitors have until Aug 1 to get the same booth space they had last year.  Read more
Shows & Events - Countdown

September 10-12, 2015:  Surf Expo - Orlando, FL - 51 Days Away. Media Registration Now Open.  Read more




November 4-7, 2015:  DEMA Show - Orlando, FL - 106 Days Away.  Dive Industry Foundation will be exhibiting at Booths 2001 & 2003.


Business Partners & Sponsors
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