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Dive Industry Professional
EDITOR: Gene Muchanski
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| Greetings! | |
Are You Ready For the Season To Begin?
Welcome to the April 2015 edition of The Dive Industry Professional. The pre-season marketing push at all of the dive shows and adventure travel shows is winding down for the year and front line dive businesses are gearing up for the season. A successful outcome will happen if we plan properly, execute our plan and follow-up to see that we are completing our plan. That's one way of achieving our desired outcomes. The other way is Luck!
The good news in the industry is that people are diving. They are going to dive shows. BTS had a great attendance. They are attending events related to diving, like the Rapa Nui Reef Project. Young people are coming into the sport like Daniel Copeland, the 2015 European Rolex Scholar. Our customers are out there spending money and if you aren't getting your fair share, it's time to change the things you are doing to achieve your desired outcomes.
Have a great season,
Gene Muchanski Editor, The Dive Industry Professional
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| Editorial |  Make A Difference In Your Industryby Gene Muchanski, Editor The Dive Industry Professional Working in the diving industry on full-time or part-time basis makes you an Industry Professional by default. Regardless of your job in the industry, you owe it to yourself to make the most out of your profession or your hobby. The better our industry is perceived by the general public the better it is for all of us. In a sense, that makes us all Industry Ambassadors. It doesn't matter what role you play in the diving community; Instructor, Retailer, Dive Operator, Resort Owner, Sales Rep... Read more |
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Industry News
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 Daniel Copeland Selected 2015 European Rolex Scholar of the Our World-Underwater Scholarship Society.
It is a great pleasure to announce that Mr. Daniel Copeland, age 23, from North Wales has been selected to be the 2015 European Rolex Scholar of the Our World-Underwater Scholarship Society. Daniel Copeland, 23, has always enjoyed learning about, understanding and experiencing different aspects of the natural world. Despite this underlying passion, and a childhood living along the coast of North Wales, his plan throughout most of high school was to follow a path in electronic media and graphic design. It wasn't until he took his first breathes underwater during an introductory ocean dive in a harbor in Malta, that Daniel's love for the underwater world rapidly bubbled to the surface. During that dive, he was captivated by an unlikely encounter with a colorful and curious cuttlefish - an experience that changed the direction of his life forever. Read more
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Diving Events News
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 Something BIG Is Going DOWN in Deerfield Beach, Florida
Something very exciting is happening in Deerfield Beach, Florida on Sunday, June 7, 2015. A barge with fifteen concrete Moai Heads will be sunk ½ mile off shore in seventy feet of water. This elaborate public art project may be one of the most interesting dive sites ever created. The Rapa Nui Reef Project is the vision of Margaret Blume, Founder and Benefactor. Margaret wanted to do something BIG in environmental conservation using art. She had an idea about creating an underwater park and... Read more
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Association News
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Nominate Gene Muchanski For 2016 NAUI Board of Directors
- I am running for the NAUI Board of Directors this fall and I am asking for your nomination, endorsement, support and your vote. NAUI has made incredible gains in the past two years and I would like to continue that success by adding balance to an already talented board by contributing what I know about sales, marketing, management, successful business practices and the competitive nature of the diving industry.
This year's election will be all about building a strong NAUI Headquarters again. As part-time Directors with their own jobs, the Board Members can only do so much. In order to grow the association and become competitive in the industry once again, NAUI Headquarters must be re-built on a strong foundation. In the coming months I will outline specific things that NAUI could be doing to regain its Leadership role in the industry, based on conversations I am having with successful NAUI Members across the country and internationally. Read more
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Trade Directory Using Social Media
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 Dive Industry Association's Facebook Directory
Dive Industry Association promotes its Members to the entire Diving Community as well as to prospective Divers. We feature our Members on our Web Sites, Directories, Newsletters, Weekly Press Releases and at Trade and Consumer Dive, Surf and Adventure Travel Shows. Our Facebook Directory resides on our Blog Web Site and is promoted electronically. Divers and Diving Businesses can bookmark DIA's Facebook Directory as a comprehensive Social Media Directory at a glance. Read more
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Member April Birthdays
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 Dive Industry Association's Member Birthdays
Dive Industry Association celebrates its Member Birthdays. As busy Industry Professionals, its refreshing to take a break and let a fellow industry person know you are thinking about them. So to all of our Member celebrating a Birthday in April - Happy Birthday! Read more
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Weekly Press Releases
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 DIA Weekly Dive News Published Every Tuesday
Dive Industry Association Weekly News: Where the diving industry gets its news! FREE! Dive Industry Association has been publishing its FREE Press Releases for three years now. These are not paid ads, but current press releases from the diving business community, worldwide. There is no charge to DIA Members. Reader subscription is FREE and is by Opt-in only. Stay in touch with industry trends by reading the Weekly News. Read Latest Weekly News
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Shows & Events - Calendar 2015
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 Shows & Events 2015 "Face-to-Face Marketing"
Our 2015 Calendar has been updated to include dive shows, travel & adventure shows, outdoor shows and surf expos. The Industry's current Shows & Events calendar is listed on our Blog web site. We also put in the 2016 Travel & Adventure Shows from Unicomm. If your show or event is not listed, please send us an email. Read more
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Shows & Events - Calendar 2015
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| Welcome New Members | |
New Members are the lifeblood of any organization. Please extend a warm welcome to our new Dive Industry Members. You can access their complete contact information by going to our Trade Directory website at www.DiveIndustry.net/directory
0340 - True Form, LLC - Manufacturer. Daniel Schreiber, Manager. email: dan@wearetrueform.com Web: www.wearetrueform.com
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| Charter Member & Member Renewals | |
We would like to thank the following Members for renewing with us for another year. Please go to their web sites and become familiar with your fellow members. You can access their complete contact information at www.DiveIndustry.net/directory
0025 - Atlantic Sports Intl., Inc. - Manufacturer. Kurt Meyerrose, Owner. email: atspin@sover.net Web: www.atlanticsportsintl.com
0042 - Decal Shop, Inc. - Manufacturer. Brian Walsh, President. email: decalshop@decalshop.com Web: www.decalshop.com
0209 - Scuba Travel Ventures - Travel, Wholesaler. Teresa Cabading, President. email: info@scubatravelventures.com Web: www.scubatravelventures.com
0210 - Sea Robin Cozumel - Dive Operator. Allen Martin, President. email: searobindiving@aol.com Web: www.searobincozumel.com
0286 - eNVy Yacht Charters LLC - Travel, Yacht Charters. Nancy Van Winter, Owner. email: nancy@nvcharters.com Web: www.nvcharters.com
0291 - Astoria Scuba & Adventure Sports LLC - Retail Dive Center. Floyd Holcom, President. email: scuba@astoriascuba.com Web: www.astoriascuba.com
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| Membership | |
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time." Founded in April 2001, Dive Businesses and Individuals have joined our association to promote their business and grow the diving industry.
Our Mission: Helping our Members become more Professional, Proficient and Profitable by promoting their business to the general public, thereby growing the diving & watersports industry and increasing business opportunities for our Members.
Our Goals:
- Unite the Industry to a common purpose.
- Promote Professional Development with our Membership.
- Generate maximum marketing exposure for our Members.
- Increase business opportunities for our Members.
Reasons To Join: Your first year dues are $125. Renewals are $100. There is no other place in the industry where you get as much coverage for so little an investment. The association promotes your business on web sites, in directories, and in person at trade & consumer shows. We use digital, print and social media marketing extensively. We are persistent marketeers! The discounts you receive from Constant Contact by being a member and the FREE weekly press releases you receive more than pay for your dues many times over. Don't be a "Lone Marketeer." Join the Dive Industry Association Network this year.
For more information on the Dive Industry Association, contact Gene Muchanski, Executive Director, Dive Industry Association, Inc., 2294 Botanica Circle, West Melbourne, FL 32904-7339. Phone: 321-914-3778. email: gene@diveindustry.net Web: www.diveindustry.net/membership Directory: www.DiveIndustryDirectory.com
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FREE 60-Day Trial - Constant Contact
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 Dive Industry Foundation is a Constant Contact Business Partner. As a DIA Member, you qualify for a FREE 60-Day Trial. Take it from us, it's a fun way to learn how to grow your business by using email marketing. Constant Contact is easy to use and they have a ton of support to help you get up and running. Request your 60-Day FREE trial today by going to Constant Contact.
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| Sponsors |   |
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Gene Muchanski, Editor
The Dive Industry Professional
Dive Industry Association, Inc.
"Building a Better Industry, One Member at a Time"
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