DIA 350 
Dive Industry Weekly Dive News  
 December 16, 2014 - Week 51                                                
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December 16, 2014: Week 51 of the Dive Industry Weekly News for 2014.  Receive this FREE "Opt-in Only" publication directly to your in-box every Tuesday... Opt-in Today 

Marketing Tip of the Week
Marketing Planning:  Marketing is Communication with a Timeline & a Budget. To be in business, you need: 1) Stuff to sell.  2) People to sell your stuff to.  3) A way of communicating that you have stuff to sell.  Marketing is that communication.  A Marketing Plan must therefore include a message, a detailed list of the ways you are going to communicate your message, a timeline and a dollar budget.  If you don't have these, it's not a Marketing Plan.    Read more about DIA's Consultancy Services.

Association News
DIALogo-100 Dive Industry Association:  Membership Renewals To Be Mailed on January 1, 2015.   All DIA Members will receive their 2015 Membership Renewal Forms and invoice at the beginning of the year.  Members have the option to renew early or wait until their membership anniversary date.  Early renewals help the association plan its annual events.  Happy Holidays.  Read more
Manufacturing News
Flip Fins:  Amazing Fin Company Creates New Facebook Page.  "There's nothing like them on the market."  Flip Fins creates a new facebook page to show Dealers and the diving public how "Cool" their fins really are. New size Medium show in photo. "Like" the page for future updates.  Read more
Christmas Specials
Beverly Factor Photography:  Under The Sea Christmas Gifts From Beverly Factor.  Perfect Christmas gifts for water enthusiasts.   Read more






Big Blue Aquatic Gifts:  Angel & Shark Christmas Tree Ornament.  Dress Your Tree With Roland St. John's NEWEST Work of Art.  Over 200 sold at DEMA Show.  Order Now
Non-Profit News
Diveheart100 Diveheart:  Sharing Diveheart's Message of Hope and Healing.  This holiday season, share the Diveheart story of hope and healing with others.  This documentary called Turning Point, has inspired PBS television viewers around the country and in Canada.  Thank you for sharing this very special message with others.  Read more
Retail Network News
DiscoveryDiving-100 Discovery Diving:  NewZ & Trivia - December 11 - It's a perfect time of year to fill someone's wish list for equipment or SCUBA lessons.  This Week's Question is: What did William Mynors of the East India Company have to do with Christmas?  Read more
Travel News
 
World's Best Dives:  WBO Team Will Exhibit at the Lone Star Dive & Travel Expo in Frisco, Texas. Meet the WBO Team at Booth # 38 at the new Texas Dive & Travel Expo.  Stop by our booth to enter the drawing for a dive package to Roatan.   Read more




Roatan Charter:  Why Let Roatan Charter Be Your Travel Professional?  Roatan Charter travel professionals know a lot.  Roatan Charter has the knowledge, experience, and the connections to tailor the vacation that is perfect for you.  Whether exploring the jungles and ruins of Belize.... Read more
Shows & Events News
TAS100 Travel and Adventure Show - Chicago:  FREE Tickets For Dive Industry Professionals.  Dive Industry Association has Free Admission Tickets for Dive Stores & Travel Operators. See what Adventure Travel is all about.  Read more


Cathy Church's Underwater Photo Centre:  Cathy Church's Underwater Photo Fest 2015 Scheduled for May 9-16, 2015. Learn underwater photography and video from the World's Best Underwater Photography Instructor and have a wonderful time doing it. Eight days of great underwater photography in Grand Cayman Island with a great group of people and world-class photo instruction.     Read more

Shows & Events - Countdown
TAS100 Travel and Adventure Show - Chicago:  Only 32 Days Away. DIA will be Exhibiting at the Chicago Travel Show. Booth 612.  Free Tickets available for Dive Stores & Travel Operators.  Read more


World of Water - Dallas (Our World Underwater):  39 Days Away.  Dive Show in Dallas is gaining momentum.  Show is scheduled for January 24-25, 2015.  Read more

Business Partners & Sponsors
ConstantContact150     Travel Show 150    
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