Marketing Tip of the Week
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Marketing Planning: Marketing is Communication with a Timeline & a Budget. To be in business, you need: 1) Stuff to sell. 2) People to sell your stuff to. 3) A way of communicating that you have stuff to sell. Marketing is that communication. A Marketing Plan must therefore include a message, a detailed list of the ways you are going to communicate your message, a timeline and a dollar budget. If you don't have these, it's not a Marketing Plan. Read more about DIA's Consultancy Services.
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Association News
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Dive Industry Association: Membership Renewals To Be Mailed on January 1, 2015. All DIA Members will receive their 2015 Membership Renewal Forms and invoice at the beginning of the year. Members have the option to renew early or wait until their membership anniversary date. Early renewals help the association plan its annual events. Happy Holidays. Read more
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Manufacturing News
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Flip Fins: Amazing Fin Company Creates New Facebook Page. "There's nothing like them on the market." Flip Fins creates a new facebook page to show Dealers and the diving public how "Cool" their fins really are. New size Medium show in photo. "Like" the page for future updates. Read more
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Christmas Specials
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Beverly Factor Photography: Under The Sea Christmas Gifts From Beverly Factor. Perfect Christmas gifts for water enthusiasts. Read more
Big Blue Aquatic Gifts: Angel & Shark Christmas Tree Ornament. Dress Your Tree With Roland St. John's NEWEST Work of Art. Over 200 sold at DEMA Show. Order Now
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Non-Profit News
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Diveheart: Sharing Diveheart's Message of Hope and Healing. This holiday season, share the Diveheart story of hope and healing with others. This documentary called Turning Point, has inspired PBS television viewers around the country and in Canada. Thank you for sharing this very special message with others. Read more
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Retail Network News
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Discovery Diving: NewZ & Trivia - December 11 - It's a perfect time of year to fill someone's wish list for equipment or SCUBA lessons. This Week's Question is: What did William Mynors of the East India Company have to do with Christmas? Read more
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Travel News
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World's Best Dives: WBO Team Will Exhibit at the Lone Star Dive & Travel Expo in Frisco, Texas. Meet the WBO Team at Booth # 38 at the new Texas Dive & Travel Expo. Stop by our booth to enter the drawing for a dive package to Roatan. Read more
Roatan Charter: Why Let Roatan Charter Be Your Travel Professional? Roatan Charter travel professionals know a lot. Roatan Charter has the knowledge, experience, and the connections to tailor the vacation that is perfect for you. Whether exploring the jungles and ruins of Belize.... Read more
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Shows & Events News
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Travel and Adventure Show - Chicago: FREE Tickets For Dive Industry Professionals. Dive Industry Association has Free Admission Tickets for Dive Stores & Travel Operators. See what Adventure Travel is all about. Read more
Cathy Church's Underwater Photo Centre: Cathy Church's Underwater Photo Fest 2015 Scheduled for May 9-16, 2015. Learn underwater photography and video from the World's Best Underwater Photography Instructor and have a wonderful time doing it. Eight days of great underwater photography in Grand Cayman Island with a great group of people and world-class photo instruction. Read more
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Shows & Events - Countdown
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Travel and Adventure Show - Chicago: Only 32 Days Away. DIA will be Exhibiting at the Chicago Travel Show. Booth 612. Free Tickets available for Dive Stores & Travel Operators. Read more
World of Water - Dallas (Our World Underwater): 39 Days Away. Dive Show in Dallas is gaining momentum. Show is scheduled for January 24-25, 2015. Read more
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Business Partners & Sponsors |
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FREE 60-Day Trial - Constant Contact
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Dive Industry Foundation is a Constant Contact Business Partner. As a DIA Member you qualify for a FREE 60-Day Trial and when you are ready to start an account, you'll get 20% OFF for a 6-month pre-paid account and 25% OFF for a 12-month pre-paid account. Request a 60-Day FREE trial now by going to Constant Contact
Sign up today for a FREE 60-Day Trial Today!
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