DIA 350 
Dive Industry Weekly Dive News  
 October 7, 2014 - Week 41                                       
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October 7, 2014: Week 41 of the Dive Industry Weekly News for 2014.  Receive this FREE "Opt-in Only" publication directly to your in-box every Tuesday... Opt-in Today 

Marketing Tip of the Week
Marketing Intelligence:  Engage.  The diving industry is as good or as bad as you make it. It's all about selling a sufficient number of products to a sufficient number of people. Product Managers ensure that products are needed, wanted, affordable and readily available. Customer Relations Managers stay in touch with current, former and future customers.  Sales Managers make sure their Reps are closing sales. Do you have a Team with a Unified Plan?
Dive Industry Association:  Marketing Consultants For Hire.  Not every company can afford a full-time Marketing Director yet every company needs one.  If you need full-time or part-time Marketing contact us at Dive Industry Association.  Read about our Consultancy Services.  Read more  
The Dive Industry Professional:  DIA's Monthly Newsletter Features Full-Article Editorial.  The Dive Industry Association has established a Network of diving businesses that teach diving, sell diving equipment and promotes travel opportunities ...  We promote that network via web sites, directories, blogs, press releases, newsletters, direct referrals and by meeting divers and divers at trade and consumer shows...    Read more  


Industry Profile
Dive Industry Profile:  Marty Snyderman Featured in Scuba & H2O Adventure Magazine.  Marty Snyderman is a professional photographer, author, educator, speaker and Emmy Award winning cinematographer who inspires underwater photographers around the world with his fascinating photographs and insightful marine articles.  Read more 


null Dive Industry Association:  October Birthdays.  Birthdays are a celebration of our annual life experience. We celebrate them while we can.  The biggest waste is a life not lived.  See Our October Birthdays 


Sample-On:  Dive Industry Association and SampleOn Launch Marketing Partnership.  A New Way To Reach The General Public.  SampleOn and Dive Industry Association are working together to promote scuba diving to the general public.  First of its kind in "Experiential Marketing."  Experiential marketing is a way to engage customers with your product, allowing them to "experience" your product, utilizing as many senses as possible.  First joint campaign will be the Dallas Travel & Adventure Show.  www.sampleon.com    
Retail Products
BookItGlobal:  Participates in American River Clean Up.  BookItGlobal is pleased to share the wonderful success of their participation in the American River Clean Up 2014.  Read more  


Retail Dive Centers
DiscoveryDiving-100 Discovery Diving Company:  Newsletter October 2, 2014. "Recently the Guinness World Record for the deepest SCUBA dive was broken.  What is the new record and who holds it?"  Read more

Scuba Emporium:  October 2014 Scuba News.  In this issue: Happy Fall; SeaLife Announces the Mirco HD Camera; Baby Wipe Drive; Travel - Thailand; Gear Up and Go Special; Stormer Jackets; Fish Facts;  Scuba Tips;  Read more
Training Agencies
NAUI Worldwide:  BOD election in 27 Days - Top NAUI Instructors Begin Their Support of Chris Richardson. 7 Candidates are running for the NAUI Board of Directors. 2 will be elected.   Read more   NAUI Instructors wishing to go on record for supporting Chris Richardson are asked to email Gene Muchanski at gene@diveindustry.net
Amazing Adventures Travel:  What's HOT in the South Pacific?  October Travel Newsletter; Bula Fiji - Summer Vacation; Solomon Islands - A Step Back In Time;  South Pacific Calling; DEMA Specials;  Read more
Shows & Events - Countdown

TAS100 Travel & Adventure Show - Dallas:  18 Days Away.  Dive Industry Association will be exhibiting at the Travel & Adventure Show in Dallas with eNVy Yacht Charters - Roatan Charter - Our World Underwater.  See us at Booth 532.  Stop by and pick up our Member Trade Directory.  Read more

DEMA Show:  43 Days Away. Now is the time to get your pre-show marketing campaign in high gear.  Make sure your prospective buyers know your booth number.  Make appointments for sales now.  Start filling up you seminars.  DIA Members are getting ready.  See which ones are exhibiting.  Read more

World of Water Phoenix (Our World Underwater):  60 Days Away.  Booth space available for second annual dive show in Phoenix.  Mark your calendar for December 6-7, 2014.  Read more

Scuba & H2O Adventure Show:  April 11-12, 2015 - 186 Days Away.  Book at Host Hotel now and get FREE Breakfast, FREE Dinner & FREE Shuttle.  Read more

Business Partners & Sponsors
ConstantContact150     Travel Show 150    
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