The Dive Industry Professional
April 1, 2013 - Vol 13, Issue 4 |
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Dive Industry Professional
EDITOR: Gene Muchanski
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| Greetings! | |
Editorial: You Become What You Think You Are
Welcome to the April 2013 edition of The Dive Industry Professional. As we enter into the second quarter of the year most of the pre-season marketing is behind us and we should be measuring the results of our efforts. Trade shows take a big part of our time, money and manpower, bu there is still nothing like face-to-face marketing for cost effective results.
One thing we've learned so far this year is that most of the industry is slower than last year. The shows so far were good, but not as well attended as last year. Sales are good, but not as good as last year. There are a few exceptions. Some companies are trying new ideas and in new markets. The Blue Wild was a highly successful show in Fort Lauderdale. The target market was freedivers and spearfishermen. Over 100 exhibitors participated and the crowd was filled with young and athletic sportsmen and women. Rick Stratton launched the second annual Dive & Adventure Travel Expo in Santa Clara and it is bigger than last year. North California is proving to be an untapped market. An accessory company wanted to increase their sales but didn't want to waste valuable time, money and manpower using old fashion sales methods. They decided to survey their Dealers to find out which method of communication they preferred and how often they wanted to hear from the company. The results helped the company communicate more clearly and more effectively, and it helped increase sales.
There has been a little shifting of sales people in the industry this year. "Sell Harder" may have worked yesterday, but adapting a marketing approach to "sell smart" is new millennium thinking. Companies that are focusing on product marketing and customer communications are realizing success with better products and better dealer relationships.
Beginning the sales process with marketing is the intelligent way to approach all sales. Marketing is Smart Selling.
Best wishes for a Successful Year,
Gene Muchanski Editor, The Dive Industry Professional |
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| Media | |
Are You Still Paying For Press Releases?
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Marketing
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 "Be a Good Steward to the Industry"
Dive Industry Association Has A Vision for the Future: Since April 2001, the Dive Industry Association has been "Building a Better Industry, One Member at a Time." We could not have done it alone. A trade association is a group of like-minded people working together to make their industry a better place. Not only a better place to work in, but a better place to enjoy. Scuba diving is a lifestyle recreation. We have so much fun diving that most of us have tried to make a living at it. Some are more successful at it than others. While we may have gotten the diving part right, the business side of diving has been challenging for many. That's why we need a trade association that helps us deal with what challenges us the most.
Dive Industry Association has grown over the years because we practice what we preach. We say we support the industry and it shows in our commitment to exhibit at dive shows across the country. We promote our members and we promote the industry at the Surf Expos and the Adventure Travel Shows. We believe in being all inclusive, non-political and non-judgemental. We only work on projects that our members find valuable and worthy of our time. Our agenda is the completion of our Members' agenda.
Dive Industry Association is looking for Industry Professionals who would like to serve on our Board of Advisers in a volunteering capacity. We need at least one person in each industry that specializes in diving, like manufacturing, retail and travel. We also need an individual in each trade that is important to the growth of our recreation, like Marketing, Accounting, Law and Finance.
We are also looking for Members that are interested in serving on other the Board of Directors of other companies to help us make the industry more successful and balanced.
It's time to take an active part in the growth and direction of the industry and you owe it to yourself to take a closer look at the possibilities. Read more |
| Shows & Events |
 Northern California Dive & Adventure Travel Expo
Santa Clara, CA - May 4-5, 2013
"A Growing Show in a Growing Market"
The second annual Northern California Dive & Adventure Travel Expo will take place on Saturday and Sunday, May 4-5, 2013 at the Santa Clara Convention Center in Santa Clara, California. The 302,00 square foot high-tech convention center consists of exhibit halls, meeting rooms, terraces, breakout rooms and a 607-seat theater. Perfect for a Dive & Adventure Travel Expo.
Exhibitor setup begins on Friday at noon and concludes with an industry social poolside at the adjoining Hyatt Hotel at 6 PM. The doors reopen on Saturday at 10 AM to an exhibit hall filled with 80 exhibitors in 140 booth spaces. There is a cocktail hour scheduled from 5:30 PM - 6:30 PM and a Saturday Night Film Festival from 6:30 PM - 8:30 PM. 21 Seminars are scheduled for Sat & Sun in Rooms A & B. Approximately 50 FREE seminars and workshops are planned for the entire weekend. Sunday hours are from 10 AM - 4 PM.
Exciting Giveaways: Over $50,000 in door prizes will be given away. A full set of Diving Equipment with a retail value of over $8,000 is the Grand Prize. Or would you rather win a week of Deluxe Accommodations aboard the New Thailand Aggressor Liveaboard? All that and more will be given away at the show. Read more
50% OFF ADMISSION: Scan our 50% off admission postcard and have a great time at the expo. don't forget to sign up for the $50,000 door prizes. This could be your lucky weekend. Read more
For an exciting weekend of diving related activities, plan to attend the Northern California Dive & Adventure Travel Expo this year. For more information: Web: www.divenewsnetwork.com/expo |
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Northern California Dive & Adventure Travel Expo
Santa Clara, CA - May 4-5, 2013
"A Growing Show in a Growing Market"
Come and enjoy the Expo with 50% OFF Admission, compliments of Dive Industry Association, Inc.
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| Welcome New Members | |
New Members are the lifeblood of any organization. Please extend a warm welcome to our new Dive Industry Members. You can access their complete contact information by going to our Trade Directory website at www.DiveIndustry.net/directory
0323 - Rich Travels - Travel / Sales & Marketing Representative. Richard Woulfe, Owner. email: richtravelsnow@gmail.com Web: www.richtravels.com
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| Charter Member & Member Renewals | |
We would like to thank the following Members for renewing with us for another year. Please go to their web sites and become familiar with your fellow members. You can access their complete contact information at www.DiveIndustry.net/directory
013 - David Pollock - Industry Professional. Vice President Sales & Marketing, Innovative Scuba Concepts. email: dave@innovativescuba.com
079 - Florida Keys and Key West - Travel / Convention & Visitors Bureau. Yves Vrielynck, Destination Sales Manager. email: destsales@fla-keys.com Web: www.fla-keys.com/diving
264 - Dive Travel Business News - Media. Laurie Wilson, President. email: info@divetravelbusiness.com Web: www.DiveTravelBusinessNews.com
279 - Oceanic - Manufacturer. Dan Emke, President & C.O.O. email: info@oceanicUSA.com Web: www.OceanicUSA.com
280 - AERIS - Manufacturer. Dan Emke, President & C.O.O. email: info2@DiveAeris.com Web: www.DiveAeris.com
281 - Hollis - Manufacturer. Nick Hollis, President. email: info@HollisGear.com Web: www.HollisGear.com
283 - Buddy Dive Bonaire - Travel / Resort / Dive Operator / Liveaboard. Barbara van der Valk, Marketing. email: marketing@sapiasbv.com Web: www.buddydive.com Web: www.sapiasbv.com
285 - American Underwater Products - OEM Manufacturer. Michael Hollis, President. email: info@AmericanUnderwaterProducts.com Web: www.AmericanUnderwaterProducts.com
286 - eNVy Yacht Charters - Travel / Liveaboards. Nancy E. Van Winter, President. email: nancy@nvcharters.com Web: www.nvcharters.com
302 - DivingGlobal - Service Provider. Michael Amico, CEO. email: info@divingglobal.com Web: www.DivingGlobal.com
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| Dive Industry Directory | |
 Ad Space Available in Dive Industry Directory: Dive Industry Association's marketing tool for bringing you more business is on-line and available worldwide. We are selling ad space for the digital and print editions. All ads run a full 12 months.
For more information, contact Gene Muchanski, Phone: 321-914-3778. email: gene@diveindustry.net Directory: www.diveindustrydirectory.com Rate Card: www.DiveIndustryDirectory.com/rates
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| Membership | |
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time." Founded in April 2001, Dive Businesses and Individuals have joined our association to help us promote their businesses and grow the diving industry.
Our Mission: Helping our Members become more Professional, Proficient and Profitable by promoting their businesses to the general public, thereby growing the watersports industry and increasing business opportunities for our Members.
Our Goals:
- Unite the Industry to a common purpose.
- Promote Professional Development with our Membership.
- Generate maximum marketing exposure for our Members.
- Increase business opportunities for our Members.
For more information on the Dive Industry Association, contact Gene Muchanski, Executive Director, Dive Industry Association, Inc., 2294 Botanica Circle, West Melbourne, FL 32904-7339. Phone: 321-914-3778. email: gene@diveindustry.net Web: www.diveindustry.net/membership Directory: www.DiveIndustryDirectory.com
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| Shows & Events News |  Shows & Events News
2013
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| Dive Industry Association / Dive Industry Foundation - Exhibiting at these Shows | |
DIA & DIF Exhibiting at these Shows & Events
18 Days Away - Dive & Travel Expo - Tacoma, WA. April 19-21, 2013. Booth 105
33 Days Away - Dive & Travel Expo - Santa Clara, CA. May 4-5, 2013. Booth 121
158 Days Away - Surf Expo Orlando, FL. September 6-8, 2013. Booth TBA
219 Days Away - DEMA Show Orlando, FL. November 6-9, 2013. Booth 477
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FREE 60-Day Trial - Constant Contact |
 Dive Industry Association is proud to be a Business Partner of Constant Contact. As a DIA Member, you qualify for a FREE 60-Day Trial. Take it from us,it's a fun way to learn how you can help your business grow by using email marketing. Constant Contact is easy to use and they have a ton of support to help you get up and running. Request your 60-Day FREE trial today by going to Constant Contact. The call us to see how we can help you grow your business.
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Gene Muchanski, Editor
The Dive Industry Professional
Dive Industry Association, Inc.
"Building a Better Industry, One Member at a Time"
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