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June 2015

Innovation is essential to keep your organization relevant in today's competitive marketplace. Unfortunately, innovating efficiently requires techniques that many companies struggle to master. For companies with offerings in global markets, innovating on a global level can quickly become costly and time consuming.  Many organizations, not fully equipped for global innovation, simply dilute their message in order to capture the broadest market. This sort of approach can cost an organization millions by failing to capitalize on untapped markets.

Don't miss out on unrealized revenue, or fade into the background as another mediocre competitor. Partner with an innovation agency to identify the creative potential of your people and ideas, and launch an ongoing series of innovative products and services.

The Problem with Global Innovation     

 

Global companies often struggle with the innovation that it takes to go from "acceptable performance" to "dominating the local market."  

To truly dominate a local market, a successful organization will customize its offering to each market. Unfortunately, customizing an offering to local needs can be expensive and time consuming, so global organizations often "genericize" a product or service in order to achieve marketing and operational efficiencies. In theory, the company reduces costs, but it also dramatically limits potential income.

When a company fails to innovate and execute a local strategy, that organization is literally leaving money on the table. By settling for mediocre market penetration with generic offerings, global companies are missing out on potentially millions of dollars in untapped sales.

Is there a Solution to the Global Innovation Paradox?           


Global innovation doesn't have to be a mythical Holy Grail, attainable only after a long and time-consuming quest. The right partner can provide a very real solution for the Global Innovation Paradox. 

How to achieve local innovation on a global scale - without sacrificing too much time or money?  The answer, to quote an Expert Access consultant: "By using state of the art ideation technologies and qualitative research methodologies... 
delivered virtually."

What does this mean?

With the right process, you can utilize digital resources to: 
  • Generate global insights
  • Brainstorm viable ideas to engage local markets
  • Identify and solve specific challenges
  • Create an action plan to execute customized strategies

All without making big sacrifices in time and money.

The Right Partner Makes All the Difference    

 

It takes the right combination of processes and techniques to innovate efficiently. At Expert Access, we've partnered with an innovation agency that has developed hundreds of techniques that optimize different thinking styles and can be customized to specific challenges in order to help you innovate successfully and efficiently. This organization is led by:  

  • Experts in applied creativity, ideation facilitation and innovation management
  • Creative marketing and brand management experts at some of the world's top consumer products firms
  • Experts in publishing, consumer products and online retail

Over 20 years, this firm has facilitated innovation for a wide range of global organizations, including: 

  • Sony
  • Gillette
  • Unilever
  • Nabisco
  • Pepsi

Make your organization the next in a long line of success stories by utilizing global innovation to boost revenue and capture market share around the world.  Call or email us for a complimentary consultation today.

 

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Expert Access, LLC

401-635-0180


 

info@expert-access.com 

www.expert-access.com

Issue: 30 

Quick Links
The Problem with Global Innovation
Is there a Solution to the Global Innovation Paradox?
The Right Partner Makes All the Difference
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