Save the Date! Please save the date! Location and other event details will be posted soon on the PRSA-LA website.

PRism Awards Update 
Tickets and sponsorship packages are now on sale for the 49th Annual PRSA-LA PRism Awards. The Awards honor and celebrate the achievements of public relations professionals throughout Greater Los Angeles.

PRSA-LA continues to accept entries for the Awards; the final deadline is 11:59 p.m. Pacific Time on Monday, September 2, 2013.

This year, Special PRism Awards will be presented to the following 2013 Honorees:

• PR Professional of the Year
  Mr. Dave Barthmuss, General Motors Corporation 

• PR Team of the Year
  Red Bull Stratos

• Outstanding Achievement in Publicity
  California Science Center Foundation, Space Shuttle Endeavor

• Outstanding Achievement in Public Affairs
  Mr. Deane Leavenworth, Time Warner Cable

• Outstanding News Professional
  Mr. Frank Mottek, KNX Radio

• Joseph Roos Community Service Award
  Mr. Stefan Pollack, Pollack PR Marketing Group

• Corporate Citizen of the Year
  AT&T

Event Details:

Crystal Ballroom at The Beverly Hills Hotel
9641 Sunset Boulevard, Beverly Hills, CA 90210

Wednesday, November 6

6:00 PM - Reception
7:00 PM - Dinner
8:00 PM - Awards Show

Tickets:

Early Savings (By Monday, September 30)

$130 - Members
$175 - Non-Members

Standard Rate (By Friday, November 1)

$150 - Members
$200 - Non-Members

Full tables of 10 or 12 may be purchased at a 10% discount; click to purchase tickets and tables online.

Tribute Program:

Now through September 30, members can place Tribute Program ads at 10% off standard rates.  To advertise in the Tribute Program, contact Mindy Gail at info@prsala.org or (661) 753-1035.

Sponsorship:

Show and Annual Chapter Sponsorship opportunities are still available. For more information, contact Negin Kamali at negin@prsala.org or (213) 438-8785, or Laura Calliari at laura@prsala.org or (310) 941-8780.

New Membership Promotion 
If you've been with PRSA-LA for any length of time, chances are you've come to appreciate the value that PRSA membership has added to your career.

PRSA National wants your help in expanding the Society's outreach to PR professionals.  From August 1 through September 30, the chapter is offering current members who refer colleagues to the organization a chance to win a free conference registration, iPad or other great prize.

Entry in the referral sweepstakes program is automatic; simply be sure your contact references your name in the referral area of his or her member registration form. A recruitment toolkit is available from PRSA to help you in your outreach.

As an added incentive for new members, through the end of September PRSA is offering new Regular members a free one year chapter membership! Be sure your recruits reference promo code AUG13 to claim this valuable discount.

At Breakfast With... 

How valuable would it be to hear the freshest insights and inside tips for generating media coverage from a panel of top health care journalists?

What type of stories are they looking for and how do they prefer to get their information? How can you become a reliable resource to help them write their stories?

Join us for our ABW event in September and give yourself, your clients or your company the edge in securing valuable traditional and digital ink in top-tier health care media.

Panelists will include:

• Deborah Crowe, Online Web Editor and Staff Reporter, Los Angeles Business Journal

• Joel Russell, Staff Reporter, San Fernando Business Journal

• Tiffany Rider, Assistant Editor, Long Beach Business Journal     
• Moderated by: Diana Halper, Vice President, Integrated Brand Communications, Kaiser Permanente Southern California

Registration:

Advance registration required. Email alfredo@prsala.org.

Pricing:

Payment accepted at the door. Cash/checks accepted. Sorry, no credit cards.

$15 - PRSA-LA Members & YP Members
$25 - Non-Members and Guests
$10 - PRSSA Student Members

Application Deadline Approaching!

Looking for a way to contribute professionally and financially to a California-based non-profit organization?  Forward this information to your favorite non-profit and you could help them secure a $10,000 grant to fund a public relations campaign to promote their important work.

For more than 20 years, PRSA-LA has awarded the Don Perkins Community Service Grant to a qualifying Southern California non-profit organization with a demonstrated need for public relations support to advance its mission.

This community service fund was created by an endowment from the late Don Perkins, a long-time Los Angeles public relations practitioner and journalist.

The application process is simple. First, view the Overview and Eligibility Guidelines, which include a link to the easy-to-use online application form. Although the application itself is not complex, it does require that a PR professional be associated with and guide the charity seeking the grant.

Judges will be looking for an understanding of public relations and an articulated PR strategy in each application, which is where PRSA-LA members play an important role in this opportunity. The endowment requires that either a PRSA-LA member in good standing, or a counseling firm or agency that has at least one member in PRSA, assist in managing the non-profit's public relations program made possible by the grant.

Non-profit organizations providing services or programs (except those of an exclusively religious nature such as churches and religious institutions) located throughout PRSA-LA's chapter area are welcome to apply. This includes organizations registered as a 501(c)3 in the State of California that reside in these areas: Los Angeles County, Santa Barbara County, Ventura County and Kern County.

The deadline to apply is Friday, September 6, 2013. The winning charity will be presented a check for $10,000 at the PRism Awards Show on Wednesday, November 6, in the Crystal Ballroom at the beautiful Beverly Hills Hotel.

Questions? Contact PRSA-LA Board Member and Committee Chairperson Kristin Wood at kristin@prsala.org or by calling (818) 627-4860.

Special Announcement 


PRSA-LA is proud to serve as a Community Partner for Social Media Week Los Angeles (SMWLA), September 23-27.

Held in cities worldwide, Social Media Week explores the intersection of social technology and creativity with a week of free panels, presentations, demos, workshops, talks, conversations and interactive events.

The Los Angeles Edition (SMWLA) will emphasize Southern California's role as the creative capital of the world, and bring together innovators from the Los Angeles community.

Sound interesting? View the lineup of programming today and check out VIP Pass options.

Member Education Benefits       

 

Complimentary Online Learning Opportunities Available in September 

      

PRSA National offers all members a very special member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of your upcoming options. For more information or to register for these opportunities, click on the link associated with each: 

• Re-Inventing Corporate Financial Reporting: Sustainability Enters the Picture, Big Time!
  
  Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company's long-term prospects. Date: September 10, 2013. REGISTER  

• Building Quality Community Relationships: Gaining and Maintaining Consent
  
  Community decision making is always values-driven. Find out how to build trust and confidence with members of the public by addressing their concerns and core values, while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values. Date: September 17, 2013. Presenter: James E. Lukaszewski, ABC, APR, Fellow PRSA. REGISTER  

• Creating a Behavioral PR Plan: Essential Steps to Consider
  
  Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience. Date: September 19, 2013. Presenter: Robin Schell, APR, Fellow PRSA. REGISTER  

• Ripped From the Headlines: Social Media Ethics
  
  Join members of PRSA's Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines. Date: September 24, 2013. REGISTER  

• No More Grip and Grin: Putting the "Grand" in "Grand Opening"
  
  PR pros can easily learn to create newsworthy, visually interesting events that capture reporters' imaginations. Discover what reporters have said about the best (and worst) groundbreakings, ribbon-cuttings and grand openings they've had to cover. Date: September 26, 2013. Presenter: Lois M. Kirkpatrick. REGISTER