August Chapter Event 


PRSA-LA and PRSA's Entertainment and Sports Section are proud to present this unique panel featuring top PR pros from nine Southern California sports teams!

The industry focus is on sports, but the take-home value will be apparent to all PR practitioners facing the challenges of community relations, branding and forming strategic alliances.

Specific case studies and PR strategies will be shared, along with opportunities for connecting with the teams. Lunch and free parking are included, plus an opportunity to win incredible raffle prizes!

Registration:
Advance registration is required via  the PRSA-LA Website.

Register early!  This event has sold out in the past!

Pricing:

$45 - PRSA-LA Members & HPRA Members
$65 - Non-Members and Guests
$20 - PRSSA Students & YP Members

PRism Awards Recap Series
PRSA-LA's 2013 PRism Awards, which honor the best of the best in public relations campaigns and tactics executed by agencies and practitioners in the Greater Los Angeles Area, will be handed out November 6, at the Beverly Hills Hotel. The Call For Entries can be found on our website. Submissions are due Sunday, August 25, but members can save $50 and non-members can save $40 if entries are received by August 1.

We asked DeAnn Marshall, MHA, Senior Vice President, Chief Development and Marketing Officer at Children's Hospital Los Angeles, about the awards her department won at the 2012 Prism Awards Show last November.

Children's Hospital Los Angeles was the recipient of the 2012 PRSA-LA President's Award, presented to the team with the most PRism Awards. All told, the department won seven PRisms and eight Awards of Excellence. The PRism winners were: "The Big Move: Years of Planning Culminate in the Move to the Marion and John E. Anderson Pavilion," Healthcare Programs, One-Time Event; "Website Redesign for Pediatric Academic Medical Center," Digital Public Relations Tactics (Online Communications), Websites; "Think C," Writing, Speech; "Imagine Annual Report, Children's Hospital Los Angeles," Annual Report, Non-profit Organizations; "Move Day Media Kit," Media/Press Kits; "STAR Service Brochure," Brochure; and "E-Newsletter: Monthly Dose of News and Events," Newsletter (Hardcopy or Electronic), Non-profit Organizations.

Why did Children's Hospital Los Angeles enter the PRism Awards?

DM: While the main measure of a campaign's or tactic's success is that it accomplishes your goals in the marketplace, it's also important to gauge the perspective of our peers in public relations and marketing. Though we may have done something well, we're always striving to do things better (it's even in our tagline!), and these awards help us evaluate that. Children's Hospital Los Angeles had also just settled into a major brand redesign and awareness campaign, and we were excited to get some professional feedback on elements of a campaign that has already elevated our brand in the community.

What does winning a PRism mean to your department?

DM: Winning a PRism Award tells us that we're on the right track. We can also take that back to our leadership (hospital executives and the Board of Trustees, in our case), and confirm what we've already been telling them--that this is the best way to get our message out.

How did you celebrate your win?

DM: We took a moment to congratulate ourselves at our weekly staff meeting. But just a moment--then it was back to building even more brand equity for Children's Hospital Los Angeles!

Member Education Benefits       

 

Complimentary Online Learning Opportunities Available in August     

PRSA National offers all members a very special member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of your upcoming options. For more information or to register for these opportunities, click on the link associated with each: 

• Problem-Solving: Using SWOT in the Decision-Making Process
  
  A SWOT analysis is an effective tool for identifying a company's current Strengths, Weaknesses, Opportunities and Threats, and can help strategists understand what could lead to or prohibit the achievement of a stated objective. Date: August 8, 2013. REGISTER  

• Solutions to Your Leadership Challenges: Rethinking the Journey to Public Relations Leadership
  
  Signs are everywhere that the world may be evolving more quickly than the PR profession is able to lead--or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap. Date: August 13, 2013. REGISTER  

• Real-Time PR: How Smart Brands Are Transforming Audience Engagement
  
  Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations. Date: August 13, 2013. Presenter: Mike McDougall, APR. REGISTER  

• Communicating Healthcare Reform: Get Up to Speed on the Basics
  
  The new law requires companies to communicate healthcare information to employees. Are you ready? Date: August 20, 2013. REGISTER  

• The Eight Most Common Mistakes Communicators Can't Help Making
  
  Many communicators unknowingly commit critical errors that negatively impact their advice, their work product and, ultimately, their credibility. Learn what these common mistakes are as well as proven strategies to avoid them and help ensure you and your client are approaching business challenges effectively. Date: August 27, 2013. Presenter: Kate Bushnell. REGISTER